Launched: simple photo tags

Exciting news: thinglink.com has just been released to the public.

It’s a simple, free photo tagging tool that makes it easy to add clickable tags to any image on the web.

Any blogger or website can use Thinglink to make the objects in their images clickable. For example, have a look at how the Finnish edition of the world’s largest fashion magazine Elle is using Thinglink to enhance images of travel accessories and cosmetics; fashion and design tableware examples on Hobbyprincess.com; and vintage toys on the blog of an antiques TV show.

Why tag your images? Well, to drive traffic. Pictures invite clicks. According the New York Times, users are 5-15 times more likely to click on tagged images than other web ads.

Your images can contain anything: fashion, sports, interiors, news, a map… and your tags can lead anywhere: link to an online retailer you have an affiliate partnership with, or an article containing more information. You decide.

The cool part about this is that many publishers we’ve talked to love the idea that their images can be re-embedded freely with the tags (select “Embed” from the pulldown on the top left corner of any Thinglink-enabled image).

The tags work on any standard image. Simply copy your image url from your website and paste it to the Thinglink tag editor to add tags. When finished, copy the embed code we provide and paste it to the html of your website. It’s like embedding a YouTube video. Your image file remains untouched. Our JavaScript simply displays your tags when viewers move their mouse over the image.

The embed code works on any website or blog that allows Javascript: Blogger, TypePad, Tumblr, your own WordPress installation. Thinglink tags are standard Javascript, so they work on all standard-compliant browsers (although we still struggle a bit with Internet Explorer) and require no plugins. The tags work for everyone, including users who access your site on their iPhones and iPads.

We love it and hope you will too! Let us know what you think and how you would like us to improve. (Tip: we’re already working on stats for tracking your tags).

To our 4,000 lovely beta testers: we’ll continue to run an invite-only private beta as a test bed for new ideas. If you’re already a member of the private beta, your data is safe and you can access your account at beta.thinglink.com. The new tagging tool lives on thinglink.com.

Happy tagging!

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