Thinglink in Wired UK


The September issue of Wired UK is running a cool story on Thinglink – check out the online version.

“The things that have the most personality — art, craft and vintage objects — can’t be easily recommended, because they can’t be easily identified,” says Ulla-Maaria Engeström. With her start-up, Thinglink, the Helsinki-based design consultant plans to bring visibility to this “invisible tail” of hard-to-find objects. Users can embed Thinglink’s photo-tagging tool on their websites and set up info-packed hot-spots on their images. “People love to share images — and data,” explains Engeström, 36.

Perhaps the coolest part of the story is the photo: it was shot at design boutique Do Shop in London’s Soho, and all the things are available online through their web store. My favorite piece is the resin Moon Wolf statue I’m actually holding in a leash — you can’t see it in the online version of the image, but look for it in the print magazine!

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