Thinglink raises 1M USD from Inventure and Lifeline Ventures

Good news: we are funded! How did it happen? It all came together when we moved to our new offices on Korkeavuorenkatu. It’s a great location in Helsinki, conveniently above an awesome internet agency Valve, and coincidentally in the same space where we operated Jaiku (and Thinglink) back in 2007. I think it was the space that got Petteri Koponen (cofounder of Jaiku and founder of Lifeline Ventures) in a sentimental mood, so he invested in Thinglink. As it happens, on the top floor there is another venture capital firm called Inventure that also believes in the growth of in-image advertising. Well, the rest is history and here we are, looking into the future, together with Inventure and Lifeline Ventures.

Here is our official press release:

Thinglink raises 1M USD from European investors for in-image product advertising network

Helsinki and Palo Alto-based product tagging startup Thinglink has raised $1 million in seed funding from Nordic investors Inventure and Lifeline Ventures to develop an in-image advertising network for brands, retailers and other product advertisers. Thinglink offers online publishers a tool for engaging their viewers through interactive images. Any blogger or website can use Thinglink to make the objects in their images clickable and to drive traffic from these images to e-commerce sites and other destinations.

Founded in 2008 by design blogger Ulla-Maaria Engeström after a conversation with Wikipedia founder Jimmy Wales, Thinglink started as a free product code provider for design objects. The site grew into an invitation-only social network for design enthusiasts, and in July this year launched a technology for tagging products in images on any website or blog. The company today added for publishers realtime statistics about the views, hovers and clicks on their tagged images. Examples of European publishers and brands using Thinglink include the Scandinavian media house Aller, The Finnish Broadcasting Company YLE (Wenzel’s Antique Road Show), and interior design brand Artek.

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