At Marimekko Images Now Tell Stories
With the approaching Christmas season, Finnish textile and design brand Marimekko is publishing seasonal photos featuring new, delicious details.
Marimekko is using Thinglink “in-image tags” to link objects in photos directly to relevant product information. This helps viewers immediately identify the Marimekko products used for a particular setting.
“It’s another example of how in-image tags in photos can serve as a source of additional information and enhance the customer experience,” said Thinglink CEO Ulla-Maaria Engeström.
An essential practice at Marimekko is giving each product a name. Fabrics have names, collections have names, and sometimes even clothing has a name, like “iloinen takki”, the happy coat. Naming products is one of Marimekko’s ways to inspire and tell stories.
Marimekko Corporation is one of the leading Finnish textile and clothing design companies. The company designs, manufactures and markets high-quality clothing, interior decoration textiles, bags and other accessories under the Marimekko brand, both in Finland and abroad.