At Marimekko Images Now Tell Stories

With the approaching Christmas season, Finnish textile and design brand Marimekko is publishing seasonal photos featuring new, delicious details.

Marimekko is using Thinglink “in-image tags” to link objects in photos directly to relevant product information. This helps viewers immediately identify the Marimekko products used for a particular setting.

“It’s another example of how in-image tags in photos can serve as a source of additional information and enhance the customer experience,” said Thinglink CEO Ulla-Maaria Engeström.

An essential practice at Marimekko is giving each product a name. Fabrics have names, collections have names, and sometimes even clothing has a name, like “iloinen takki”, the happy coat. Naming products is one of Marimekko’s ways to inspire and tell stories.

Want to use Thinglink to tag your images? Just create a Thinglink account or contact us at info@thinglink.com and we’ll enable your publisher account.

Marimekko Corporation is one of the leading Finnish textile and clothing design companies. The company designs, manufactures and markets high-quality clothing, interior decoration textiles, bags and other accessories under the Marimekko brand, both in Finland and abroad.

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