Thinglink goes live on MasterChef

The Finnish Channel 4 (Nelonen) has started using Thinglink to market their new prime time show Masterchef Finland.

Nelonen works with visual media and images are a crucial part of the structure of their site. Tagging the images doesn’t only make their user stay longer but it also allows for the creators and the publisher to tell more about the content in an engaging way leading the users forward. In this case MasterChef tagged all of their participating chefs and linked them to videos and more information about the show.

Nelonen is a subdivision of the Sanoma Corporation, a leading media group in the Nordic countries with operations in 20 European countries. Half of Nelonen’s programming is American and European imports but it also broadcasts Finnish shows, reaching nearly 4 million viewers each week and over 80 % of the 24–55 demographic.

Want to improve reader engagement on your site like Nelonen? Create a Thinglink account and implement your personal tagging tool today.

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