Thinglink Adds In-Image Links to Artek Open Archives

Thinglink is collaborating with The Scandinavian design house Artek to add interactive, in-image links to historical images in the Artek Open Archives. The project is aimed at building Artek’s online community and driving user engagement.

Artek has an exceptionally rich image database depicting interiors, exhibitions, installations, and diverse projects dating from 1935 to now. Artek has now made these images accessible to everybody in the Artek Open Archives, an image database showcasing past and present Artek interiors from around the world.

“Our collaboration with Artek is an example of transforming a rich, historical image archives into a fun interactive viewing experience with social features that are also benefit the business,” said Thinglink CEO Ulla-Maaria Engeström.

Thinglink image interaction technology in the Artek Open Archives will enable these features:

In-image tags as points of navigation
Images will feature interactive Thinglink in-image tags – interactive hotspots that reveal contextual information about the venue and time period as well as more detailed product information.

Easy sharing
Thinglink will make images shareable in two ways: anyone can share a favorite image via Twitter and Facebook, and bloggers can freely copy an image (in the interactive format with tags) and use it in a blog post.

Image statistics
Thinglink will provide real-time statistics on user interaction with images.

The Artek Open Archives will be launched at the Stockholm Furniture Fair on Tuesday February 8th at the Artek display A10:30. Visit Artek Open Archives online to see it for yourself.

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