An image is worth a thousand customers – ThingLink and Savalanche join forces to introduce a new image-based social shopping model

ThingLink, the Finnish-American innovator of image interaction tools, and Savalanche, a Finnish pioneer of social shopping, have joined forces to launch a new image-based social shopping model. The partnership enables anyone to easily set up a web store and become a retailer for their favorite things, and make their shop appear on images. The service is free for both publishers and sellers alike.

“Images have become a platform for many kinds of social activities, one of them being shopping”, says Ulla Engeström, founder and CEO of ThingLink. She continues: ” Collaboration with Savalanche serves our publishers, because it makes social media exposure convert into sales. ”

In the background of the cooperation between ThingLink and Savalanche lies a new emerging demand: consumers looking for inspiration and recommendations online want to immediately locate where the product can be bought while also being served with its price and other information. Speed is of the essence – the less clicks there are between for example an interior design product display and the product’s buy button, the bigger the chance that there will be a sale.

“Our cooperation brings the buy button straight into images – no links or searches are needed”, says Pasi Vuorio, founder of Savalanche. “Savalanche lowers the threshold of founding a web shop. Anyone can set up their own web shop supported by social media in order to for example sell design products through a lifestyle blog. It is a risk-free new distribution model for retailers”, Vuorio continues.

 

(ThingLink offers interactive illustration for your story. Try embedding the image by hovering the top left corner, selecting embed, copying the code and pasting it in your own html code. Voila!)

The revenue model of the service is attractive to both the brand and the web shop owner. A design blog such as Sisutusblogi.fi may become a retailer and start earning sales commission from all sales via their shop. While the consumer might be buying products from different brands on a blog store there is only one payment and one order, even though the merchandise is delivered from many different companies.

Examples of pioneering retailers include Finnish Design Shop,  Valleys and Tiia Arkko.

Teemu Kiiski, the CEO of Finnish Design Shop, welcomes the new service: “Inspiring images are key in selling design. A web store should exist where consumers actually talk about the products, that is on blogs, web publications, and within social media in general.” Teemu continues: “With the help of ThingLink’s tools and Savalanche’s social shopping, Finnish Design Shop will radically expand its distribution channels and reach new customers.”

“Interactive images create new kinds of long-awaited revenue model for web publishers”, says Harri Kangas, founder of sisustusblogi.fi, and continues; “ThingLink’s tools are easy to use, the image tags fit even the most elegant of images and it enables easy image sharing worldwide. ”

“ThingLink currently serves thirty million image views monthly. Our users mainly consist of music and lifestyle publishers ” Ulla Engeström says. “This cooperation adds value to private blogs, long tail producers, and online stores, and we expect new users from these fields”, she continues.

 

(ThingLink offers interactive illustration for your story. Try embedding the image by hovering the top left corner, selecting embed, copying the code and pasting it in your own html code. Voila!)



ThingLink develops image interaction tools that allow content sharing via online images. ThingLink technology changes the way people interact with photos by transforming them into a surface for navigation, commerce, and social connection. Brands, publishers and bloggers utilize ThingLink in their images to share links, drive traffic, and set up image-based advertising campaigns.

Savalanche is a new webstore solution that combines online commerce, social media and affiliate marketing in an effective way. With Savalanche, anyone can set up a webstore – even without any products of their own. Savalanche users can sell their favorite products imported and produced by external product suppliers. For importers, manufacturers and marketers, Savalanche offers a new kind of channel with the ability to reach a wide, targeted consumer base through the different social networks operating on the Internet. Savalanche is owned by Vuole Oy.

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