ThingLink expert comment: Tools for Your Band
We invited tech public relations guru and musician Neil Vineberg to reflect upon his work with ThingLink and the benefits the tagging tool has for bands and music agencies. Enjoy.
As an indie artist with a #1 world music CD, “Sacred Love,” I know first-hand the challenges faced by artists seeking to successfully promote music and engage fans online.
Do it yourself musicians today need know social media, digital rights management, distribution, touring and other fields of expertise to really compete. What’s exciting is that many of the tools and platforms now available to musicians allow them to operate their brand just like a record label.
The challenge for artists remains knowing the nuances of these often complex tools, how they work and and how they might best integrate together. That’s why I was honored to represent ThingLink on the Tools for Your Band panel at the recent San Francisco MusicTech Summit with J. Sider from RootMusic, Jaunique Sealey from Atom Digital, Josh Builder from The Orchard, Christopher LaRosa from YouTube and moderator Jolie O’Dell from Mashable.
My colleagues and I spoke about platforms and successful promotion strategies. I also shared my perspective as an artist and how I used some of the tools in my tool box. Most artists I talked to agreed that photos are probably their most valuable marketing and branding tool, next to their actual music. So imagine if you could make your photos 10 to 50 times more engaging with fans?
That’s where ThingLink came into the conversation. We turn images into a platform for smart, in-image tags to your music, video, social media touch points, fan site, band site and points of purchase. Everywhere you want a fan to go to experience your music, can be added INSIDE an image. So the image is much more than just a really great asset for a band. It’s now an interactive engagement tool. And one of the most powerful ones in your took box.
When your creative assets are bundled inside your photos, you’ll see fans engaging, because we also give you a social dashboard to track image views, hovers and clicks. And you’re likely to see click-through-rates that will be music to your ears.