ThingLink Reveals In-Image Sound Recording and Etsy Shop Tag at Hello Etsy! in Berlin

BERLIN, GERMANY (17 September 2011) – ThingLink CEO Ulla Engeström revealed today at the Hello Etsy! Conference in Berlin an in-image sound recording feature that Etsy sellers can use to record stories about their crafts — inside an image.

Created in partnership with SoundCloud, the new feature lets craft makers record personal stories and descriptions about their products by clicking a record link on the ThingLink editor – inside an image. Now any hosted crafts image can be converted into an ad hoc broadcast platform, providing an innovative and engaging method of sharing audio-based product descriptions and placing audio recordings inside an image. See examples here.

“Images play an important role in creating engagement and interest about locally produced objects and crafts,” said ThingLink CEO Ulla Engeström. As a lifelong friend and creator of arts and crafts, I’m delighted to offer a variety of image interaction tools that can bring images new dimensions of personalization and socialization to sharing.”

The new tools announced today will also enable Etsy users to bring add their shop on top of their craft images. The new Etsy Shop rich media tag reveals detailed information about a craft item and leads viewers to an Etsy shop with one click, offering thus a new powerful way to connect craft blogs with Etsy.

“There is a real person behind each product on Etsy, and Thinglink makes it possible for our vendors to let their products tell their stories anywhere on the web, says Matt Stinchcomb, director of Etsy Europe.

Brian McNamara, the founder of Rarebeasts, a small electronics design lab in Canberra, Australia, added, “It’s a great interface and perfect for the kind of products I sell on Etsy.”

ThingLink’s array of rich media tags includes the most popular services such as YouTube, Vimeo, Facebook, Eventbrite, SoundCloud, iTunes, and Twitter.

Sign up for a ThingLink account
and start tagging your images today. Check out the video on how to set up your account and create your own blog with rich media content like the Etsy tag.

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