Islands in the Stream: An Update about ThingLink Tabs for Facebook and Timeline

Facebook just announced that all Facebook Pages will be migrated to the new Timeline format on March 30.

Please take a moment to review this post on how you can use ThingLink to take advantage of the new Timeline, and feel free to let us know if you have any additional questions or concerns.

 

 

 

Q. I read that by launching Timeline on branded pages, Facebook has essentially “killed” Tabs. Is this true?

A. No, not at all. Users can still feature a ThingLink Tab on their pages; they will, however, no longer be able to use the Tab as a default landing page. Once you convert to the new Timeline, your Tabs (apps) will be displayed at the top of the page, underneath the main image. Once a user clicks on the image, the Tab will be fully functional, just as before.

 

Q. So how do I best use ThingLink in Timeline?

A. The new page design allows page owners to tell richer stories through bigger photos (now 831 pixels wide). Start by posting creative images with compelling audio, video, and rich media content, and updating them frequently.

  • HIGHLIGHT YOUR TAB (app) — Photos, likes and apps (Tabs) are at the top of your page. You can have a maximum of 12. Make your ThingLink Tab one of the top 3 viewable at the top of your page; all other tabs will appear in a drop-down menu.
  • CREATE A STORY IN TIMELINE: When you launch a campaign or promotion, post a story about your Tab (app) in the timeline.
  • PIN POSTS: After you post a story, click the pencil button to pin the story. Pinned posts highlight important stories at the top of a page for up to seven days.

Q. Can I still make a ThingLink Tab into my landing page?

A. No. You can make your Tab a top choice under the new header image, as noted above. But, you can no longer set a Tab as a default landing page. By posting a story to your timeline about your Tab, you can direct fans back to your interactive image again and again for the latest content — and help build your relationship with users.

Q. Can I still use ThingLinked images outside Facebook?

A. Of course! The great thing about ThingLink images is you can share and embed them with interactive links outside Facebook. One image works inside Facebook and across the Web.

Have a question? Write to Neil (US) or Jonas (Finland).

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