Five Ways Interactive Images Can Enhance Brand Engagement

This post by ThingLink CMO Neil Vineberg was recently published by MarketingProfs.com.

Remember image maps? Invented in 1993 at Honolulu Community College by student Kevin Hughes, image maps allow you to include multiple “clickable” areas within one image that link to specified URLs.

With more than 100 billion images online, several companies have expanded on the image-map concept with interactive image technology that lets users aggregate and tag content within images, offering marketers news ways for engaging brand communities.

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