The poster reinvented – now with 100 % more interaction

The modern poster dates back to 1870 when new printing techniques made colour lithography and mass production possible. According to French historian Max Gallo, “for over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service.” (Wikipedia)

Up until now, the poster has been a passive flat surface without any form of interaction but ThingLink users have shown that interactive posters are an artform in themselves: posters have become touchable.

Discover how museums, music marketers, political activists, film buffs as well as theatre and film promoters are making use of this new medium.

Day Of The Dead Exhibition (by Smithsonian Latino Virtual Museum)

The Beatles Experience With Rain (by Broadway – San Diego)

 

Movember and Sons (by Turner Classic Movies UK)

Homeland TV-series promotion (by 20th Century Fox)

 

Youth Voter Registration (by Rock The Vote)

 

Disney’s Brave (by J’s Movie Stream)

 

Music Marathon and Movie Festival 2012 (by Paper Garden Records)

Oxjam Music Festival (by Lizzie for Oxfam)

 

The Darkness – Hot Cakes (by Wind-Up Records)

 

(By Grazia Daily)

If you have any examples of your own that you want us to highlight – tweet to us with @thinglink and we’ll feature it in our gallery.

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