When Twitter launched Twitter Cards last year, ThingLink was the first interactive image solution approved by Twitter. Thanks to you, we’ve expanded the possibilities for engagement on Twitter beyond even their expectations.
While Twitter continues to evolve and refine the Twitter Card program, the Player Card that enables ThingLink is being scaled back to focus on video and audio solutions only. As a result, ThingLink will transition to an interim Twitter Card.
Here’s how it works: When you post a ThingLink image to Twitter, viewers on desktop and mobile devices will see the image with icons indicating interactivity just like before. Those icons will no longer be interactive inside Twitter. A click on the image, title or the URL provided with the tweet will lead the viewer to the interactive image on the user’s channel at ThingLink.com.
Because a majority of viewers on Twitter click back to ThingLink anyway, we think this solution will advantage both viewers and brands sharing ThingLink images on Twitter.
The current Twitter Player Card will remain active until September 30 after which all ThingLink users will transition to the interim Twitter Card.
For more visual information, check our slideshare presentation about this transition.
In the coming months we will be working with Twitter to enable a new Twitter Card type that enables interactive functionality on Twitter and delivers a consistent performance on both web and mobile devices.
Twitter is also requesting feedback from ThingLink about the kinds of Card experiences our publishers want to see inside the Twitter channel. Please send us your feedback on how you would like ThingLink images to perform inside Twitter.
In the meanwhile, if you have any questions about ThingLink and Twitter, please contact our COO Cyril Barrow.