ThingLink Takes Holiday Buying Guides To The Next Level
ThingLink takes point of sale links and allows them to be annotated directly over a product featured in a buying guide. Below is an example of how ThingLink makes this travel buying guide interactive and allows a direct link to buy from within the content vs having a list of all content purchase links separate from the product (see traditional example below).
ThingLink Annotated Interactive Buying Guide with Overlay Point of Sale Links:
Traditional Buying Guide Posts with Point of Sale Links Below Product Images:
As you can see, it’s more effective to convert content engagement to sales by making the content interactive vs a flat image.