The Vancouver Canucks use ThingLink to increase fan engagement
In celebration of star player Daniel Sedin’s 1000th NHL game, the Vancouver Canucks in tandem with Tony Harris, the official artist of the NHL Player’s Association, crafted a stunning painting — “The Daniel”.
Using ThingLink, the Canucks adapted this physical piece of art into a digitally interactive guide for fans to unlock extra content, including:
1) A time lapse Vine video of the painting being created
2) Text and image annotations depicting Tony’s motivation for specific details
3) A YouTube video of Daniel receiving “The Daniel” during the pre-game ceremony
4) Links to other works by Tony Harris
The results are in the numbers: viewers engaged with at least six tags, spent an average of 25 seconds on the image, and 45% of total viewers clicked on at least one link!