Fast Company: ThingLink Featured In The Grammys’ Social Media Strategy

For a company that has been around for 57 years, finding new ways to grow in the social media is a continuous challenge.

“Every single year social media has changed and it’s up to us to set a new bar when it comes to social media and live events,” tells the Recording Academy CMO, Evan Greene for Fast Company. “We are at a point where text tweets aren’t enough to engage audiences anymore, there needs to be photos, GIFs, videos, and more.”

This week’s issue of Fast Company features The Grammys impressive social media strategy that creatively combines seven social media services: Shazam, Snapchat, Tumblr, ThingLink, Instagram, Facebook, and Twitter.

We at ThingLink are very excited to help The Grammys bring a richer experience to music fans worldwide by curated media posters including pictures and interviews of the nominees,  videos of past performances, and newsworthy facts.

Learn more about the 57th Grammy Awards by exploring the three interactive posters below: The Best Rap Performance, The Best Dance/Electronic Album, and The Best Country Album.

Interested in a media partnership with ThingLink? Drop us a line at social@thinglink.com.

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