How Interactive Media Drives Measured Engagement

Today’s digital marketing landscape is extremely cluttered and every brand is vying for the same consumer’s attention. Brands have a secret weapon when it comes to catching the consumer’s eye – CONTENT! The problem is, your content needs to work harder for you. Enter the solution – interactive media.

Interactive media makes your content active vs passive. By providing a discoverable experience for users, you take brand storytelling to the next level and give your customers what they want – brand value. Now you have increased engagement and extended time spent on site.

Join Thinglink as we discuss not only the importance of interactive media and how it will change the way you look at digital marketing but also how important it is to extend your content across multiple digital channels to reach your customers where they are consuming content, including social media sites.

Webinar Details:
When: Wednesday, June 3, 2015 @ 2P ET/11A PT

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About the Presenter:

Alicia Reich, Director Strategic Marketing and Partnerships, ThingLink Alicia Reich

 

Alicia has over 10+ years in the media and entertainment space (Showtime, MTV Networks, DIRECTV, TiVo) with a focus on driving consumer engagement, branding and partnerships. She is a digital media specialist that launched the mobile marketing efforts for Nickelodeon and has won Mark Awards for her digital campaigns at Showtime Networks. Alicia is a pop culture junkie who runs marathons in her free time.

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