Improving reader engagement and retention are among several key challenges facing online publishers. That’s why Seiska, Finland’s largest weekly magazine, is transforming their images with in-image links by Thinglink.
“Tell me and I forget, show me and I may remember, involve me and I’ll understand,“ sub-editor Lide Murto from Seiska magazine, quotes Benjamin Franklin when sharing her view on the importance and role of pictures in today’s media. Thinglink gives reader a possibility to involve deeper as they study the picture in detail.
Lide works for Seiska, Finland’s largest weekly magazine with a circulation of over 220 000. The magazine’s online version Seiska.fi features celebrity and fashion photos. The popular site receives around 200 000 unique visitors per week.
“At Seiska we pay special attention to the selection of pictures. Too often in media we see examples where illustration is done carelessly, for example the caption and the illustration don’t work well together. There is an article telling of a miserable celebrity, but a picture of a smiling celebrity is featured. In Seiska we think that every picture is full of details. The details tell much more of the person and situation in the picture than the distinguished look on the face”, says Lide.
Thinglink as an editorial tool
Web Editor Milla Leinonen works daily with online photos, writing interesting captions with all the juicy details about photos. Thinglink adds a new and exciting dimension to her work. Now she can Thinglink the people, places and things in images to past Seiska stories about them, their style and lives. Thinglink also provides publishers with real-time data on how readers interact with images, including metrics on views, hovers and mouse clicks.
Milla says the Thinglink tool is easy to use and it increases reader engagement and time spent at seiska.fi.
Images in mobile and tablet devices
Seiska’s editorial staff believe that images will play a more central role in the future. As reading online magazines on mobile and tablet devices becomes more common, images will become a key navigational surface for search.
Want to improve reader engagement at your blog like Seiska? Create a Thinglink account and implement your personal tagging tool today.