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ThingLink Expands Publisher Ad Network with Discovery Communications and Flite

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ThingLink and Discovery Communications, the world’s #1 nonfiction media, have announced a partnership for deploying ThingLink-powered interactive images and display ads across the digital destinations for Discovery Channel, TLC, Animal Planet, Science and other networks in their portfolio.

To enhance the partnership, Discovery, ThingLink, and Flite announced an integration of ThingLink inside Flite’s Ad Studio. Flite publishers like Discovery, as well as advertisers, agencies and brands with ThingLink premium accounts, can now deploy ThingLink-powered rich media display ads for desktop and mobile through Flite’s ad server platform.

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Discovery is driving digital advertising innovation by utilizing Thinglink’s interactive tagging capabilities to enhance their content and to deliver value for partners. By using custom-designed images, Discovery can tell more compelling creative stories that offer clients and brands the chance to integrate more seamlessly around sponsorship initiatives or custom-produced programs.

Key to their strategy is organically driving views and engagement beyond traditional advertising techniques through SEO and increased fan engagement that extends to social connections.  Discovery will strategically target these new rich media ads to compliment their image-based editorial content thereby creating a cohesive user experience that feels very integrated and blurs the line between content and traditional ad spaces.

ThingLink’s Premium platform enables publishers to serve 3rd party content over images. Publishers can use custom graphical icons on ThingLink images and build proprietary in-image applications for shopping, content marketing, and social connection. ThingLink’s real-time metrics allow for invaluable data collection with click-through-rates that continually outperform standards. ThingLink images are also viewable across social channels and web pages and shareable to social channels like Facebook, Twitter and Tumblr.  Four of the top ten newspaper publishers and ten of the top fifty global brands use ThingLink for creating and sharing interactive images.  ThingLink publisher partners also include CBS Interactive and New York Magazine.

Flite empowers their publisher and brand clients to easily publish brand assets and messaging directly into their paid media. Flite has an expanding library of third party ad components, which allow clients to easily bring in content from providers such as Twitter, Facebook, Youtube, and more. With the added integration of ThingLink, Flite continues to offer interactive functionality within display advertising for both clients and partners.

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Join ThingLink at the Pivot Conference – NYC

We are pleased to invite you to attend Pivot 2013 on October 15th and 16th at The Altman Building in New York City and take advantage of a special discount courtesy of ThingLink. ThingLink is pleased to be a sponsor the event and serve as a Pivot preferred partner.

This year, Pivot will focus on The Total Digital Experience. As always host Brian Solis will guide us through the latest expression of the Social Revolution.  No longer are mastery of social marketing and communications enough to be a truly Social brand. Now, companies must achieve experiences that span mobile to online to real world in ways that reflect the complete relationship they have with their customers, influencers and employees.

Pivot 2013 will deliver in depth examinations of integrated experiences from some of the biggest brands on Earth, intense provocations where audience members debate the big ideas shaping Social alongside our speakers, transformation of literary and visual media as seen through the eyes of celebrated authors and TV stars, and much more.

We certainly hope that you can join us at Pivot, and to that end we’d like to offer you a 10% discount off of registration; this discount is good for you and for any of your colleagues who are able to attend along with you.

You can click here to register at this special price. Please contact Pivot’s VIP/Speaker Coordinator, Marni Edelhart, with any additional questions.

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ThingLink’s Twitter Card: Update

urlWhen Twitter launched Twitter Cards last year, ThingLink was the first interactive image solution approved by Twitter. Thanks to you, we’ve expanded the possibilities for engagement on Twitter beyond even their expectations.

While Twitter continues to evolve and refine the Twitter Card program, the Player Card that enables ThingLink is being scaled back to focus on video and audio solutions only. As a result, ThingLink will transition to an interim Twitter Card.

Here’s how it works:  When you post a ThingLink image to Twitter, viewers on desktop and mobile devices will see the image with icons indicating interactivity just like before. Those icons will no longer be interactive inside Twitter.  A click on the image, title or the URL provided with the tweet will lead the viewer to the interactive image on the user’s channel at ThingLink.com.

Because a majority of viewers on Twitter click back to ThingLink anyway, we think this solution will advantage both viewers and brands sharing ThingLink images on Twitter.

The current Twitter Player Card will remain active until September 30 after which all ThingLink users will transition to the interim Twitter Card.

For more visual information, check our slideshare presentation about this transition.

In the coming months we will be working with Twitter to enable a new Twitter Card type that enables interactive functionality on Twitter and delivers a consistent performance on both web and mobile devices.

Twitter is also requesting feedback from ThingLink about the kinds of Card experiences our publishers want to see inside the Twitter channel. Please send us your feedback on how you would like ThingLink images to perform inside Twitter.

In the meanwhile, if you have any questions about ThingLink and Twitter,  please contact our COO Cyril Barrow.

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ThingLink Mobile: Now with Image on Image

ThingLink Mobile, our iOS app, is constantly evolving and here’s a brand new feature for you. In addition to the ability to add video, text and @twitter IDs to your interactive images, we’ve added the ability to add image on image. Now you can tag a photo with images from your photo gallery.   This enables you to tell a deeper story through pictures like the one below, which was  created with an iPhone and ThingLink’s Mobile app.

Journalists, teachers, students, event bloggers and  iReporters can make full use of the new feature when creating interactive ThingLink images. Now you can tell a deeper story and capture fuller moments. Here’s my story about a Blackbird which had created a nest in an unusual place to feed her young ones.

HOW TO BUILD IT: Start out by taking or selecting the image on which you would like to overlay your other images. I had this photo with bikes on it so I started with that to tell my story.

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Tap anywhere on the image to add a tag and select which kind of tag you would like to make. We’re doing image on image so head over to your gallery by clicking on “Choose from gallery”.

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Pick the image you would like to add to the image as a tag.

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As usual you can add a text tag.

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Add a few more tags, either using text, video or images, and then you’re done.

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The image is now shareable to social channels, and browsable either in the app or online at thinglink.com.

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How are you using ThingLink Mobile?

 

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ThingLink Raises $2m For Offering Interactive Image Solutions to Publishers and Brands

ThingLink has closed a $2 million financing round for offering interactive image solutions to publishers and brands, it was announced today. This is ThingLink’s second funding announcement since launching in August 2010, to bring total funding to $3.9 million.

The round was led by Helsinki-based VC firm Inventure Oy. Participants include social media and ad tech angels from New York and San Francisco including Terrapin Bale, led by former Tumblr president John Maloney, the CEO of Fremantle Media N.A. Thom Beers, the managing partner of Trimaran Capital Dean Kehler, SoundCloud CTO Eric Wahlforss, and TEKES, the Finnish Funding Agency for Technology and Innovation.

“ThingLink has proven itself as a highly engaging media solution that enables new and creative ways for brands and consumers to connect through images. The team and I are excited to have onboard investors and advisors with strong experience in media, publishing, advertising and entertainment,” said ThingLink founder and CEO Ulla Engeström, who will relocate from Helsinki, Finland to New York City to lead the company’s growth.

As part of this funding round, ThingLink also announced new appointments to its board of directors, including Entertainment Media Ventures CEO Sandy Climan and former Facebook media sales director Craig Coblenz.

Former Meredith Publishing and Newsweek/Daily Beast executive Hillary Billingsley was also appointed as chief revenue officer.

Over 220,000 publishers, including 4 of the top 10 newspapers and 10 of the top 50 global brands, use ThingLink to transform images into an interactive surface for rich media – including video players, social links and other apps – that makes content discoverable, engageable and sellable.

Hundreds of automotive, fashion, entertainment, B2B and consumer brands have used ThingLink to introduce products, educate customers, and deploy shoppable images with interactive video, music, and information links.

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About ThingLink
ThingLink is the most popular platform for creating and distributing interactive images for blogs, web pages, social channels and advertising. ThingLink is used by more than 220,000 publishers in 46 countries, including leading newspapers and magazines, brands, digital agencies, universities, schools, and long-tail bloggers. For more information visit: ThingLink.com and ThingLinkPress.com

Contact: Neil Vineberg, CMO (+1 631 377 1494)

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Back to School – Essential ThingLink Resources for Teachers and Librarians

It’s back to school and time to share essential ThingLink Resources for teachers and librarians. The resources below contain scores of inspiring ideas from the large community teachers and librarians using ThingLink.

ThingLink ToolKit for Teachers from Susan Oxnevad offers innovative ideas and support for using interactive graphics for teaching and learning. There’s a valuable section on Common Core aligned activities and ideas.

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 72+ Interesting Ways to use ThingLink in the Classroom curated by Donna Baumbach contains a treasure trove of ideas by teachers and librarians for using ThingLink.

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A comprehensive List.ly of ThingLink resources by Lisa Johnson makes it  easy to tap into dozens of blog posts by educators on how to use ThingLink.

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Please share  these resources with your local community of teachers and librarians. And be sure to follow Susan, Donna and Lisa on ThingLink and add your ideas to these resources.

If you’re new to ThingLink, sign up for an educator account today.

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ThingLink – Popular Rich Media Tags You Can Add to Images

Drive convenience for customers and make content discoverable by adding ThingLink Rich Media Tags to your interactive images. Here’s a variety of popular apps that you can add to ThingLink images to feature content from: Etsy, Amazon, Instgram, Rdio, Bambuser, Scribd, Polldaddy, Facebook, Twitter, Yelp, Slideshare, ClickThrough, Spotify, eBay, LinkedIn, EventBrite, Google Maps, SoundCloud, Vimeo, Meetup, MailChimp, Wikpedia, Flickr and more.

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iReporting from Egypt and around your world – with ThingLink

Make ThingLink your solution for iReporting on the world around you. Whether you’re a journalist, a cause-related advocate or a student, images are an ideal way to tell a deeper, more engaging story about your world with video players, text, Twitter links, and more embedded right in your images. And you can do it with ThingLink’s web app and mobile app.

@EduardCousin and @HoqookEnglish publish daily updates in Twitter and Facebook on the situation in Egypt using ThingLink to host status links and related media coverage.

HoqookEnglish5:45am via Facebook
The news from #Egypt brought by Hoqook: Deadly clashes erupted in cities at the Suez Canal, in the Delta and in… fb.me/20riE2INm

Blogger @ryanburdick shares yummy restaurant reviews on ThingLink images.

The Press-Enterprise newspaper reported on the Perseid meteor shower with an annotated graphic that added a deeper dimension to a story that appeared in their online edition.

Adam Broitman reported on the Citibike program in NYC with a ThingLink image.

And using ThingLink’s mobile app, I filed my own report on a band performing in the Lexington Avenue/53rd Street Subway station in New York City.

Create iReporting images with ThingLink’s web and mobile app and share stories on the world around you.

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Britney Spears Teases New Video on ThingLink

Britney Spears gave fans a special GIFt Wednesday morning in the form of a digital storyboard.

Spears premiered the first moving look at her new music video for “Ooh La La” by posting a digital storyboard full of gifs on her ThingLink channel.

After sharing her ThingLink post to Twitter, #OohLaLaTomorrow trended Worldwide as she chatted with fans on her Twitter account about the video’s release.

Spears’ new video featuring her sons Sean Preston and Jayden James is set to premiere on Thursday, July 11 at Noon ET on VEVO.

 

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Shiva Communication initie Škoda à ThingLink sur Facebook

ThingLink is proud to partner with French media agency Shiva Communication to launch an innovative marketing campaign for Škoda.

The French Market is really embracing the new technologies and both journalists and media agencies increasingly use interactive images to communicate and boost engagement.

Dans le cadre du lancement de la nouvelle Octavia Combi du constructeur tchèque Škoda, l’agence digitale Shiva Communication utilise la technologie d’images interactives ThingLink pour faire la promotion de ce nouveau véhicule sur la page Facebook de la marque.

 

Facebook Škoda France : www.facebook.com/SkodaFR

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  • Qu’est-ce que ThingLink ?

ThingLink (www.thinglink.com) est la plateforme d’images interactives la plus populaire du marché. L’outil en ligne permet d’ajouter une couche de contenu supplémentaire aux photos et de générer des images interactives. Plus de 170 000 médias utilisent ThingLink, parmi lesquels des quotidiens d’informations, des magazines, des annonceurs ou encore des agences digitales.

ThingLink a récemment lancé son application mobile permettant de créer des images interactives on-the-go.

 

“ThingLink est l’outil idéal pour engager votre audience, une campagne bien pensée comme celle de Škoda apporte 100% de taux de clique et 19 secondes de temps sur image, un rêve pour toute marque.” Cyril Barrow, Responsable des Opérations, ThingLink.

 

  • ThingLink, un véritable outil interactif pour les fans de Škoda.

En utilisant la plateforme d’images interactives Thinglink,  Škoda donne l’occasion à ses fans de découvrir le véhicule à travers les astuces Simply Clever de la marque.

https://www.facebook.com/SkodaFR/posts/10151657392937376

 

“Nous sommes constamment en recherche de nouvelles technologies qui permettent de développer l’engagement des fans de Škoda sur Facebook. ThingLink nous permet d’offrir aux fans une expérience différente et inédite sur Facebook et une mise en avant de contenu originale.” Timothée Le Vert, Directeur Conseil, Shiva Communication.

Shiva Communication : Qui sommes-nous ?

Créée en 2002, Shiva Communication (www.shivacom.fr) accompagne au quotidien les entreprises, les marques, les institutions et les associations, dans la définition et la mise en œuvre de stratégies digitales innovantes et différenciantes.

Véritable « HOT SHOP » créatif, l’agence est reconnue par ses clients pour sa forte expertise dans les domaines des contenus de marques et de la création de sites et de campagnes innovantes.
Shiva Communication est structurée autour de 4 pôles : Conseil & Stratégie, Technique, Création & Contenus et réunit plus de 35 experts du digital.

Située à Clichy, Shiva Communication a créé une pépinière d’entreprises intervenant sur des métiers connexes, pour favoriser les échanges et le développement d’approches digitales innovantes.
« Nous attachons autant d’importance à la formulation de stratégies pertinentes, qu’à la gestion des petites tâches du quotidien. C’est pour cela que nos clients nous sont fidèles depuis plus de 6 ans en moyenne. Enthousiasme, créativité, humilité, sont les qualités que nous cultivons. » Nicolas Sirot, Président.

 

Nos métiers :

  • Création de campagnes d’image digitales
  • Brand content et production de contenus vidéo
  • Création de sites « web responsive »
  • Social marketing (réseaux sociaux et animation)
  • Opérations digitales associant média & hors média
  • Programme de conquête et d’acquisition multicanal
  • Intranet et outils de communication interne
  • E-marketing relationnel (fidélisation, CRM, e-mailing)

Principaux clients de l’agence :

Skoda France, Bouygues Télécom, AXA France, Toys “R” Us, Institut National des Métiers d’Art, Volkswagen France, Sephora, Sodexo, SoLocal Group, Carrefour Property, Lenôtre, L’Oréal.

Contacts :

 

Agence Shiva Communication

Tugba Kiyak – Responsable Communication

40 – 42 Boulevard Jean Jaurès – 92110 CLICHY

Tel : +33 (0)1 41 06 92 90| Mob : +33 (0)6 60 03 49 88

tkiyak@shivacom.fr | www.shivacom.fr

 

ThingLink 

Cyril Barrow – COO

cyril@thinglink.com

www.thinglink.comwww.thinglinkpress.com

 

 

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