Author Archives: Andrew Beelitz

How Interactive Media Drives Measured Engagement

Today’s digital marketing landscape is extremely cluttered and every brand is vying for the same consumer’s attention. Brands have a secret weapon when it comes to catching the consumer’s eye – CONTENT! The problem is, your content needs to work harder for you. Enter the solution – interactive media.

Interactive media makes your content active vs passive. By providing a discoverable experience for users, you take brand storytelling to the next level and give your customers what they want – brand value. Now you have increased engagement and extended time spent on site.

Join Thinglink as we discuss not only the importance of interactive media and how it will change the way you look at digital marketing but also how important it is to extend your content across multiple digital channels to reach your customers where they are consuming content, including social media sites.

Webinar Details:
When: Wednesday, June 3, 2015 @ 2P ET/11A PT

Sign Up Now for the Webinar

If you can’t make it, sign up anyway, and we’ll send you a copy of the webinar right to your inbox.


About the Presenter:

Alicia Reich, Director Strategic Marketing and Partnerships, ThingLink Alicia Reich

 

Alicia has over 10+ years in the media and entertainment space (Showtime, MTV Networks, DIRECTV, TiVo) with a focus on driving consumer engagement, branding and partnerships. She is a digital media specialist that launched the mobile marketing efforts for Nickelodeon and has won Mark Awards for her digital campaigns at Showtime Networks. Alicia is a pop culture junkie who runs marathons in her free time.

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ThingLink Partners with Qzzr for combining quizzes and video

At Thinglink our passion is to make it super easy to create rich interactive media.  Our 70+ rich media tags bring popular applications and media live on images and video content.

Today we are are excited to announce the newest member to our tag family, Qzzr, an awesome way to create online quizzes and questionnaires.  With the QZZR tag you can easily integrate quizzes and other goodies into your media through Thinglink. This is interesting as many studies show that quizzes are an excellent way to engage your users and audience.

Join the Free Webinar!

A Match Made in Interactive Content Heaven – QZZR and ThingLink will host a webinar to show you first hand how exciting – and easy – this can be achieved within your brand, publication or classroom’s media.

When: Thursday, March 19, 2015 at 1:30pm – 2:30pm (ET)

  • If this time does not work for you, sign up anyway and QZZR will send you a video recording of the webinar.

Sign up here!

 

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Easily monetize your media with ThingLink custom apps

Many major brands and publishers are using ThingLink’s intuitive interface to easily monetize their image and video media through quick to add point-of-purchase links. ThingLink custom apps allow you to replace expensive and time consuming interactive builds while at the same time maintains the unique persona of your brand and website.

Manor, an international fashion retailer, sought to link their visual emotional pictures and their online shop. In order to match the look and feel of their brand, Manor collaborated with Takondi to develop a customized retail ThingLink app that empowers viewers to shop and purchase products directly within their visual media. Explore the image above to see the tag in action. 

Lets take a deeper look into this use case and learn how it was accomplished by Manor and Takondi.

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2015 Australian Open combines images, video, audio, and social media in sports photography

The Australian Open Tennis Championship used ThingLink throughout the 2015 tournament to cover various matches with interactive image recaps. Tennis fans were able to interact with and unlock content like never before.

Turning sports images into a media rich experience

What we find especially interesting here, is the creative combination of images, video, audio, and social media in sports photography. In the images below you will find:

1.  audioBoom audio clips featuring commentator match clips and post game interviews

2. YouTube video highlights of the tournament,

3. Social media: Instagram photos and live tweets from during his match. 

Explore more from the Australian Open, ThingLink and audioBoom:

Stan into semis featuring clips from audioBoom, Instagram photos, and live tweets of Stan Wawrinka’s loss to Kei Nishikori.

Sounds of the Women’s Final featuring clips from audioBoom – Serena Williams wins her sixth Australian Open title against Maria Sharapova

Sounds of the Men’s Final featuring clips from audioBoom – Top ranked Novak Djokovic wins his fifth Australian Open title against Andy Murray

SOURCE: 2015 Australian Tennis Open Official Website

3 tips for sports journalists

1. Images are a great communication platforms for journalists and live reporters. If you are reporting about a sports event, give your images and videos a voice with audioBoom or SoundCloud playercard tags.

2. Curate multiple pieces of media content into your images and make the image a window to the whole event and related content.

3. Sports fans love the extras. Use ThingLink to deliver your readers another way to unlock content about their favorite players and teams.

Interested in learning more?  Sign up today at thinglink.com!

 

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The Vancouver Canucks use ThingLink to increase fan engagement

In celebration of star player Daniel Sedin’s 1000th NHL game, the Vancouver Canucks in tandem with Tony Harris, the official artist of the NHL Player’s Association, crafted a stunning painting — “The Daniel”.

Using ThingLink, the Canucks adapted this physical piece of art into a digitally interactive guide for fans to unlock extra content, including:

1) A time lapse Vine video of the painting being created

2) Text and image annotations depicting Tony’s motivation for specific details

3) A YouTube video of Daniel receiving “The Daniel” during the pre-game ceremony

4) Links to other works by Tony Harris

The results are in the numbers: viewers engaged with at least six tags, spent an average of 25 seconds on the image, and 45% of total viewers clicked on at least one link!

SOURCE: Vancouver Canucks Official Website

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ThingLink Takes Holiday Buying Guides To The Next Level

ThingLink takes point of sale links and allows them to be annotated directly over a product featured in a buying guide. Below is an example of how ThingLink makes this travel buying guide interactive and allows a direct link to buy from within the content vs having a list of all content purchase links separate from the product (see traditional example below).

ThingLink Annotated Interactive Buying Guide with Overlay Point of Sale Links:

Traditional Buying Guide Posts with Point of Sale Links Below Product Images:

traditional shopping guide

As you can see, it’s more effective to convert content engagement to sales by making the content interactive vs a flat image.

Ready to have ThingLink take your online holiday marketing and shopping guides to the next level? Contact Hillary or Alicia.

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Kick off Fall with 5 game changing new features from ThingLink!

We are proud to announce the release of five new features, highlighted by ThingLink for Video.  Just like ThingLink images, this platform allows you to tag and share YouTube and Brightcove videos.  Tag your videos with all of our rich media tags.

Explore the video and images below to see these features in action!

Sign up for ThingLink or upgrade to ThingLink Premium or ThingLink Premium Education

1) ThingLink Video: has officially arrived. Premium users you will be able to create interactive videos.  If you already have a Premium account and want to test it out – select the “create” button on your screen and you will see an option to tag a video.  To see this in action check out this video here or below:

2) Rich text options: Premium accounts will have the ability to control the text on their images with bold, italics, and header options.  Header is a slightly larger sized text. See this in action here or below: 

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3) YouTube direct subscribe tag: allow viewers to subscribe to your YouTube channel directly from the tag, similar to our Facebook and Twitter tags.  View all rich media tags.  See this tag in action here or below: 


4) Action icon set: we wanted to provide Premium users with a new set that depicts action.  With these five icons you will be able to provide action points to viewers: watch, read, listen, explore, play.  See these icons in action here or below:  Drop us a note at sales@thinglink.com with any questions. 

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Replacing ThingLink Branding

If you want to put your own logo in the corner or get rid of it altogether subscribe to our Premium or Corporate services and get access to advanced statistics, configuration options and more!

Step 1: Click edit

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Step 2: Click “ThingLink” branding in lower right corner of your image

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Step 3: Select pre-loaded custom icon of your choice

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Step 4: Save and view

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ThingLink branding changes – more options for image customisation

ThingLink branding on your images will change, and Premium users have now more options to customise their image display.  

1. The four-dots logo displaying on the upper left corner of the image will change into a ThingLink logo on the lower right corner of the image. This logo can now be replaced with YOUR company logo with ThingLink Premium or Corporate account.

2. Share and touch icons from the left side will move to the right side of the image. Premium or Corporate users have the option to hide these icons.

3. A mouse-over of the ThingLink logo on the bottom right corner will show related images. Premium and corporate users can disable related images. 

 

The branding change will serve two important goals

  • Performance optimization: we have noticed that links placed in the upper left corner perform better than links elsewhere on the image.  With the branding change, this area is now reserved for your content!
  • Customization for campaigns: many of our business users have requested an easy way to remove all additional icons from the image or replace the ThingLink logo with their own company logo. We have made this option available with purchase the of a Premium subscription for $250 per month. View-based campaigns are also available at a starting price of $300 for 50,000 views.

How will this impact your images? 

  • White Label Clients: If you have purchased a white label account, this change will not impact your images.
  • ThingLink Premium and Corporate Clients:  You will have a full access to our customize your images by replacing ThingLink logo with your own company logo OR removing ThingLink logo using our preloaded transparent icon.   You can also hide the “share and touch” icons from all images.
1) Click "ThingLink" Logo 2) Select the transparent icon 3) Save

1) Click “ThingLink” Logo 2) Select the transparent icon 3) Save

1) Click "Sharing Settings" 2) Uncheck the "Share & touch icons" box 3) Save

1) Click “Sharing Settings” 2) Uncheck the “Share & touch icons” box 3) Save

  • Basic Free account, Teacher and Student accounts: The branding change will be effective on June 5th, 2014 and will be applied to all images created under the ThingLink Basic account.

The branding change will be effective on June 5th, 2014 and will be applied to all images created under ThingLink Basic. Please contact our sales team at sales@thinglink.com with any questions.

 

 

 

 

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ThingLink Android App has arrived!

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Great news: the Android version of ThingLink Mobile is now available for download at the Google Play store.

IMPORTANT NOTE: teachers and students can log in with their existing ThingLink username and password. If you are a new teacher user, please create a ThingLink EDU account here.

To optimize ThingLink functionality in the classroom and on field trips, we have added many new features including the ability to add images on images, copy-paste links from Safari browser, Google+ login, and the possibility to re-edit images.

Our Android app works on all Android phones and tablets running Android 4.0 or more recent OS versions. This covers approximately 80% of active Android devices in the world.

We are excited about this launch and hope you are too! The Android version of our service completes ThingLink’s cross-platform story and makes it possible to create and edit ThingLink images from web browser, iOS and now Android-supported devices. This means you can easily start creating new images on a field trip, and edit them later in the classroom or at home.

Please visit our app page and add ThingLink Mobile to your selection of favorite apps!

Best regards,

ThingLink Team

What do you think?

This is the first time we have released an Android app and our team is hungry for all the feedback we can get. Is the Android (or iOS) app effective? What features do you like the most? Is there anything limiting that needs improvement?

Please send us a note to support@thinglink.com

 

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