Author Archives: Ulla

THINGLINK INTRODUCES VERIFIED ACCOUNTS AND 9+ APP RATING FOR EDUCATIONAL ORGANIZATIONS

In the past three months over 100 school districts in the US have contacted us and expressed interest in a school or district level account on ThingLink. We have collected lots of feedback from teachers, tech coaches, and ThingLink Educators across the country, and are now proud to announce verified accounts for educational organisations and a 9+ rating for our iOS app.

A verified organization on ThingLink serves three goals. First, verification is used to establish authenticity of an organization. Once this is done, organization gets an invitation code that it can use to invite its members to ThingLink. A verified organization will also get an access for managing teacher, student, and group accounts from one dashboard. Third, a verified organization account gives schools and districts  easy access to the variety of interactive media resources that teachers and students in different groups have created.

In the past 12 months ThingLink has become one of the the most popular free web tools for educators and the most popular mobile app for creating interactive images in school or on field trips with or without wireless access. There are a multitude of uses for ThingLink in education.  Teachers can create media rich visual resources packed with content to engage students in deep learning experiences. Students can create a ThingLink to present knowledge and ideas or to document learning. A shared “Steam” enables students and teachers to collaborate on images beyond the classroom walls. Interactive images can be embedded on websites or shared with the class and accessed by inquisitive students at any time.

Interested in becoming verified organization on ThingLink?
Email us at education@thinglink.com and we will get back to you shortly!

Already requested a district account?
Rachel from our Palo Alto team will contact you and help set up your verified organisation account and invitation code.

Want to book a ThingLink webinar for your school or school district?
Please contact education@thinglink.com. Our community manager Susan has plenty of great examples to share!

For more information and press inquiries, please contact press@thinglink.com.

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New ThingLink T-shirts are here!

ThingLink is attending SXSW EDU this year, and as part of getting ready for the show, we made new T-shirts featuring the rich layer of links you can embed on images and video. If you would like to get one for yourself, please come and meet us in Austin on March 10th, booth 125 (right next to Pearsons).

Company T-shirts can sometimes be pretty basic, but thanks to our awesome designer Tyler, these came out quite nice! The day after the T-shirts arrived, the whole team appeared at the office wearing matching outfits so I got a chance to do a quick photo shoot. Here are Rachel, Andrew, and Alexey modelling the new ThingLink shirts.

Special offer for March: all ThingLink Pro annual and WhiteLabel subscribers will get a white ThingLink T-shirt or a black tote bag. Just email us your user name, mailing address and size to social@thinglink.com.

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SaaS executive Martin Frid-Nielsen joins ThingLink as COO

ThingLink is happy to announce that Martin Frid-Nielsen has joined ThingLink as its Chief Operating Officer.

Most recently Martin was the Founder and CEO of Soonr, a cloud service for file sharing and collaboration with over 175,000 paid customers. At Soonr, Martin invented early SaaS concepts relating to file access on mobile devices through the cloud, and also raised over $40M in venture funding since 2005. Prior to Soonr, Martin was VP of Products at Merant, PLC (sold to Serena for $350M in 2004), VP of Engineering at NetObjects, makers of the Fusion web-design product (IPO in 1999) and an early employee at Borland, where he worked on the flagship products Sidekick and Quattro Pro. In addition, Martin was named a Top 100 Executive by CRN magazine in 2014.

At ThingLink Martin takes over leading Thinglink’s North American and European operations focusing on developing paid services for ThingLink’s fast growing free user base.

“ThingLink has come to a point when it is time to take the company’s operations to a new level, and Martin has exactly the right kind of experience and skill set for this role. I have great expectations of working together”, says ThingLink’s founder and CEO Ulla Engeström, who got introduced to Martin, a fellow Nordic startup founder, through the Nordic Innovation House on Ramona St.

“I am thrilled to be joining Thinglink at this critical inflection point,” said Martin Frid-Nielsen. “With their innovative technology for tagging images and video, as well as a top-notch team driving considerable growth, ThingLink is primed to have a huge impact on the industry.”

About ThingLink
ThingLink (thinglink.com) empowers creative professionals to create more engaging media by adding an additional interactive layer to photos and videos. In the past 12 months ThingLink has grown to be the largest interactive image and video community with 1.5M registered content creators and a strong monthly user growth. ThingLink offers a free basic service, subscription-driven premium service tiers, and fee-based VIP services including access to the ThingLink creative community.

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Valentine Cards with notes, pictures, music, and video

When you spend a good couple of hours crafting Valentine cards with a six-year old, and see how they come up with well-thought and apparently accurate complimens for each of their classmates (“You are funny Adam”, “You are kind Tommy”, “You are the best in school Samuel”), you suddenly remember what great Valentines greetings are all about.   Instead of just sending a card with a picture of a heart, it’s about saying something meaningful about the other person in a way that brings a big smile to their face.

We at ThingLink are doing two things for this Valentine’s Day: First, we are updating our icons selector with a red heart,  and second, we are challenging you to use it and say good things about each other!

1423804658_heart-512

Here are ideas of what to add to your greeting:

1- Text: Add friendly notes why you think this person is awesome

2- Picture: Add pictures or fun things you have done together this year

3 – Music: Add a song you want to dedicate to this person

Example: Here is my Valentine’s note to our new customer support specialist Rachel who just joined our Palo Alto team on Monday. We think Rachel is so awesome and hope you will get to meet her soon too!

 

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Fast Company: ThingLink Featured In The Grammys’ Social Media Strategy

For a company that has been around for 57 years, finding new ways to grow in the social media is a continuous challenge.

“Every single year social media has changed and it’s up to us to set a new bar when it comes to social media and live events,” tells the Recording Academy CMO, Evan Greene for Fast Company. “We are at a point where text tweets aren’t enough to engage audiences anymore, there needs to be photos, GIFs, videos, and more.”

This week’s issue of Fast Company features The Grammys impressive social media strategy that creatively combines seven social media services: Shazam, Snapchat, Tumblr, ThingLink, Instagram, Facebook, and Twitter.

We at ThingLink are very excited to help The Grammys bring a richer experience to music fans worldwide by curated media posters including pictures and interviews of the nominees,  videos of past performances, and newsworthy facts.

Learn more about the 57th Grammy Awards by exploring the three interactive posters below: The Best Rap Performance, The Best Dance/Electronic Album, and The Best Country Album.

Interested in a media partnership with ThingLink? Drop us a line at social@thinglink.com.

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Create Interactive Maps and Floor Plans in 5 minutes

A popular way to use ThingLink is enhancing maps and floor plans with text annotations, images, videos, and links to more detailed information.  Interactive elements can be used to highlight important details of a plan, which leads to a better overall understanding of the image. Here are three examples:

1. ADDING TEXT NOTES TO A FLOOR PLAN

Floor plans are fascinating, but sometimes hard to decipher. Berliner Morgenpost used ThingLink to explain a layered illustration of The Whitehouse with simple text notes over the image. This is a great way for architects, engineers, and designers to bring attention to the details!

How to do this? First, upload an image of a floor plan on ThingLink. Second, click “edit” to open the image in ThingLink’s editor and click the image to add notes. When you are ready, save the image.

2. INTERACTIVE VENUE MAP

Event organizers often face the challenge of helping people navigate a large space. SLUSH 2014 conference used ThingLink for creating an interactive map of the venue, embedding six images of individual rooms within an overall map of the venue.

How to do this? First, uploaded all images of the space to ThingLink. Second, choose one main image (the floor plan), click edit, and add links to images (link format www.thinglink.com/scene/123456) of the individual spaces. 

3. CREATING AN INTERACTIVE VIDEO TOUR

To provide your audience a comprehensive idea of a physical place, you may want to combine a set of media elements within an interactive video tour.

In this example, Doctors Without Borders created an interactive video tour of one of their Ebola treatment centers. The base video of the treatment center was enriched with Google maps, Youtube videos, images, text and links.

How to do this? Using ThingLink’s Pro Plus account, log in and choose to tag a video. Copy a link from a Youtube or Brightcove hosted video. In the editor, press play and click “add a tag” whenever you would like to embed content on the video. Copy paste links to your desired destination, and adjust colors and fonts from “customization”.

Sign up to ThingLink today or request a demo for your business from andrew@thinglink.com.

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How ThingLink is Transforming Real Estate Listings: A New Take on the Traditional “Brochure” Using Image and Video Annotation

92% of home buyers start their search online by scanning hundreds of listing flyers that at some point start to feel all the same. By enriching property descriptions with interactive images and video you can make your pitch stand out and radically increase the time spent with your listings.

Here are 5 tips how ThingLink’s image and video annotation service can help communicate unique features of a property:

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ThingLink Announces 1 Million Creators for Interactive Images

ThingLink has reached a milestone of one million content creators. One of the fastest growing verticals over the past 6 months has been education, with a monthly growth rate of 30%. Teachers and students use ThingLink creatively to transform online images and videos into “learning modules.”

In 2014, ThingLink users have created more than 1.5 million interactive units with an average engagement rate of 55% and CTR of 5%. This content can be searched, curated, shared and remixed in the ThingLink Community and embedded to other social media and learning platforms. In October, 2014 alone, ThingLink images from over 100 countries generated 85 million views, 43 million link views, and 3 million clicks.

In addition to editorial and educational use, ThingLink has become a popular tool in brand advertising. Since January, 2014, more than 25,000 businesses and brands have signed up to ThingLink, opting to create engaging rich media images for websites, campaigns, and social media updates. At the same time, digital agencies are using ThingLink to speed up creation time for interactive content and taking advantage of ThingLink’s Premium and Corporate account to create bespoke interactive campaigns for their clients.

The next step is building ThingLink towards an ecosystem where content creators, consumers, and businesses connect around curated visual experiences. The same way in which people curate Spotify playlists, they can now add a collection of links on images. We have seen how well-curated interactive images and video can be tremendously engaging, and they certainly offer an alternative to textbooks or text-based web browsing and learning,” says ThingLink’s founder and CEO Ulla Engeström.

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How to promote interactive video using Facebook Advertising

Interactive video is new media that has only briefly made it’s appearance in the marketplace. In the last couple of months, top notch brands such as yoox.com have included ThingLink’s new video editor as part of their social media toolkit, and promoted cool new video content to their fans on Facebook.

This is how you can promote interactive ThingLink videos as a Facebook campaign:

*Note* ThingLink Video is only available for Premium and Corporate users.  

1. Select  “Send people to your website” (not “upload video”)
Interactive videos cannot be promoted using Facebook Premium Video Ads. This is because creating a video ad requires uploading a .mov video file, and interactive links cannot live in a .mov file.

Selecting “Send people to your website” is the right choice. Now, copy-paste a link to a ThingLink video URL (video.thinglink.com/v/1234) or a branded website that hosts the video and plays the video for your viewers.

Screen Shot 2014-10-16 at 10.10.35

2. Upload an image
Next, upload your image for this ad. (Update: no fake play buttons allowed.)

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3. Complete the rest of the form and submit

After completing the rest of the form and submitting the ad, interactive video in the Facebook Newsfeed should look like this screenshot:

new_fb_yoox

When viewers click the image, they land to view the video on thinglink.com or a branded website like Yoox’s.

Screen Shot 2014-10-16 at 10.11.29

Got a cool idea for a video campaign? Contact Alexey at sales@thinglink.com.

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ThingLink Launches Interactive Video in Partnership with Worlds’ Leading Online Lifestyle Store YOOX

New York, October 7, 2014– ThingLink, the leading platform for creating integrative images and video for web, social, and advertising channels, and yoox.com, the world’s leading online lifestyle store for fashion, design and art established in 2000, have announced today an exclusive launch partnership to debut an elegant and easy way to annotate videos with notes and rich media links.

Leveraging ThingLink for Videotechnology, the online lifestyle store yoox.com has created an interactive, multidimensional (and of course shoppable) video experience to reveal the many facets of the new yoox.com website. Viewers are invited to “go deeper” into interactive visual, auditory, social media, and commerce-enabled experiences linked to various elements of the video, including:

  • Social media-enriched introductions to style icon Amber Valletta, curator of YOOXYGEN, YOOX Group’s permanent eco-friendly initiative, and Vogue contributing editor Lynn Yaeger, curator of yoox.com’s vintage area
  • Educational and shoppable slideshows of artworks from international galleries and institutions
  • A vine vignette including the exclusive multiple works created for yoox.com by Takashi Murakami, the first artist chosen by the new curator of the art section on yoox.com, Francesco Bonami
  • An interactive image introduction to yoox.com ambassador Madina Visconti di Modrone

“The ability to easily annotate video content introduces a new chapter in online publishing. Our partnership with yoox.com is a wonderful opportunity to innovate new ways for curating engaging web experiences for fashion and lifestyle marketing”, says ThingLink’s founder and CEO Ulla Engeström.

“We are excited to be collaborating with ThingLink to push the boundaries of interactive video technology and exploit new opportunities together. Through the launch of this exclusive partnership, we have sought to create a multi-dimensional experience for our audience that deepens the video’s narrative without interrupting the flow, for an eclectic and playful journey where our customers can experience a new way of shopping”, says Maia Guarnaccia, Global Brand Marketing and Communications Director at YOOX Group

ThingLink for Video offers brands and marketers game-changing enhancements to their digital PR efforts. These interactive video experiences are freely embeddable and sharable, allowing brands to syndicate digital content in a new, inclusive and participatory manor, driving viral views and interactions while deepening relationships with press, blogger, and influencer communities. Brands can now put an embeddable mobile catalog into the hands of thousands of tastemakers and enthusiastic fans. Most importantly, brands will be able to quantify the impact of their content in meaningful and actionable ways, gaining customer behavioral insights beyond clicks and views.

The ThingLink for Video platform is simple enough for a marketer to use without coding experience, yet flexible enough to enable a high degree of customization by a development team. It supports native video uploads as well as YouTube or Brightcove embeds.

yoox.com

yoox.com, established in 2000, is the world’s leading online lifestyle store for fashion, design and art. yoox.com offers a never-ending selection of products, including: an edited range of hard-to-find clothing and accessories from the world’s most prestigious designers, exclusive capsule collections, eco-friendly fashion, a unique assortment of home design objects, rare vintage finds and books and a curated selection of compelling and collectable artworks chosen by international curators and critics from the world’s leading international galleries and institutions. With an unparalleled collection of merchandise, a focus on quality control, and a strong customer focus in over 100 countries, yoox.com offers an outstanding shopping experience.

ThingLink

Founded in 2010, ThingLink (thinglink.com) is the leading platform for marketers and content creators for building interactive images for web, social, and advertising channels. Its features include an editor that allows users to annotate images and video with any content from the web. Brands can distribute interactive images and video to bloggers and other publishers, and track consumer engagement as the content spreads across the web.

ThingLink for Video (video.thinglink.com) is a disruptive new way for fast and simple video annotation. ThingLink interactive videos contain clickable hotspots such as text, images, video, music, and maps. Hotspots appear for the viewer during play giving an option to explore the embedded content while pausing the video in the background. Corporate clients can customize font types and colors to match their brand’s look & feel. More information: Ulla Engeström, CEO, ulla@thinglink.com

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