New York, October 7, 2014– ThingLink, the leading platform for creating integrative images and video for web, social, and advertising channels, and yoox.com, the world’s leading online lifestyle store for fashion, design and art established in 2000, have announced today an exclusive launch partnership to debut an elegant and easy way to annotate videos with notes and rich media links.
Leveraging ThingLink for Videotechnology, the online lifestyle store yoox.com has created an interactive, multidimensional (and of course shoppable) video experience to reveal the many facets of the new yoox.com website. Viewers are invited to “go deeper” into interactive visual, auditory, social media, and commerce-enabled experiences linked to various elements of the video, including:
“The ability to easily annotate video content introduces a new chapter in online publishing. Our partnership with yoox.com is a wonderful opportunity to innovate new ways for curating engaging web experiences for fashion and lifestyle marketing”, says ThingLink’s founder and CEO Ulla Engeström.
“We are excited to be collaborating with ThingLink to push the boundaries of interactive video technology and exploit new opportunities together. Through the launch of this exclusive partnership, we have sought to create a multi-dimensional experience for our audience that deepens the video’s narrative without interrupting the flow, for an eclectic and playful journey where our customers can experience a new way of shopping”, says Maia Guarnaccia, Global Brand Marketing and Communications Director at YOOX Group
ThingLink for Video offers brands and marketers game-changing enhancements to their digital PR efforts. These interactive video experiences are freely embeddable and sharable, allowing brands to syndicate digital content in a new, inclusive and participatory manor, driving viral views and interactions while deepening relationships with press, blogger, and influencer communities. Brands can now put an embeddable mobile catalog into the hands of thousands of tastemakers and enthusiastic fans. Most importantly, brands will be able to quantify the impact of their content in meaningful and actionable ways, gaining customer behavioral insights beyond clicks and views.
The ThingLink for Video platform is simple enough for a marketer to use without coding experience, yet flexible enough to enable a high degree of customization by a development team. It supports native video uploads as well as YouTube or Brightcove embeds.
yoox.com, established in 2000, is the world’s leading online lifestyle store for fashion, design and art. yoox.com offers a never-ending selection of products, including: an edited range of hard-to-find clothing and accessories from the world’s most prestigious designers, exclusive capsule collections, eco-friendly fashion, a unique assortment of home design objects, rare vintage finds and books and a curated selection of compelling and collectable artworks chosen by international curators and critics from the world’s leading international galleries and institutions. With an unparalleled collection of merchandise, a focus on quality control, and a strong customer focus in over 100 countries, yoox.com offers an outstanding shopping experience.
Founded in 2010, ThingLink (thinglink.com) is the leading platform for marketers and content creators for building interactive images for web, social, and advertising channels. Its features include an editor that allows users to annotate images and video with any content from the web. Brands can distribute interactive images and video to bloggers and other publishers, and track consumer engagement as the content spreads across the web.
ThingLink for Video (video.thinglink.com) is a disruptive new way for fast and simple video annotation. ThingLink interactive videos contain clickable hotspots such as text, images, video, music, and maps. Hotspots appear for the viewer during play giving an option to explore the embedded content while pausing the video in the background. Corporate clients can customize font types and colors to match their brand’s look & feel. More information: Ulla Engeström, CEO, firstname.lastname@example.org
– Mom, can you show me ThingLink, my 5-year-old daughter asked today. My class is going to use it next week so I need to know how it works.
– Sure. It’s like adding speech bubbles to images. What would you like to do?
– I’d like to add speech bubbles to pictures of my farm on Minecraft.
[Wow! Fascinating. A whole new use case..]
So she opened the ThingLink app, clicked the camera button at the bottom to select screenshots from the camera roll, and started adding little text snippets over the animal characters. “I’m hungry”, says the little cow. “We have grass to eat”, replies the sheep. After her second image she exclaimed: “This is fun, Mom, I can make a book!” And so she did.
Feature request: The ability to change the icons to “something more fun”. That’s a fair request. Adding that to our road map.
Have a great example of using ThingLink? ThingLink Interactive Image Slams are informal webinars designed to provide educators with opportunities to share creative ways to transform teaching and learning with ThingLink. To learn more and register, contact email@example.com.
We are excited to announce the acquisition of Smartag, the St. Petersburg-based interactive video company founded in 2011. As part of the acquisition, Smartag’s engineering team including founders Alexey Solomatin (CEO) and Andrey Lyuberg (CTO) will join ThingLink.
Working with Smartag’s highly-skilled team, we will continue in our mission to provide cutting edge publishing solutions–both image and video based–to our diverse array of content creators.
We would like to warmly welcome the Smartag team and look forward to sharing more exciting news in the coming weeks!
Today we have released a significant update to one of our most active communities: education. This update includes the following features
* Google Plus login
* Student signup: Teachers can now register new students on their behalf. The students do not need to have a working email address, yet they all will receive an individual user account.”
* Automatic group creation on Teacher sign-up: Teachers will automatically get one group to which they can add students by listing their names
* Automatic student/teacher signup based on email domain. School districts can now apply for Thinglink Educational status, which means that students can automatically sign up with their own accounts, and receive teacher/student privileges
* Safe browsing environment: If the logged-in user is assigned student status, they can only see images created by other people with student status, teacher status, or images specifically curated by Thinglink Staff. This affects search, streams, hashtags, and channels.
* Google Video safe search. If the user is assigned student status, we automatically apply the maximum limits to Google Video search.
The next three weeks are going to be all about ThingLink for educational use. We are extremely happy to have Susan Oxnevad as ThingLink’s guest blogger for February and March. In addition to insightful articles, Susan will also create video tutorials and demonstrate how teachers can make the best use of the new features. Here is her first article on Creating Interactive Albums with ThingLink’s new Channel feature.
We look forward to keeping you posted on the new features, and ThingLink’s next steps in education. Would you like to review some our new features on your blog, organise a webinar or training? Please drop us an email to firstname.lastname@example.org!
Today ThingLink is launching a new feature called “Channel”, an easy way to organize images into embeddable interactive albums. ThingLink Channel is an exciting feature that will allow for a multitude of new storytelling applications via rich media tags. Below are some examples for personal, business, and educational usages:
I. Channels for Personal Use
Interactive lifestyle magazines and and guides for travel, recipes, design, arts & crafts: Think about channel as a new way to start your own mobile magazine. If fashion or food are your passion and images are your preferred mode of expression, you can now start your own interactive magazine on ThingLink. ThingLink Channel works as a YouTube Channel: you can update it anytime and when you add new content it will be shown to your followers.
Interactive family albums: We all have our cameras full of images and videos of our pets and kids. With ThingLink you can combine the best of your gallery, adding notes, quotes, and music to images, ultimately creating albums that allow you to travel back in time and remember how your darlings looked and sounded just a couple of years ago!
Interactive slide sets and storybooks: Once you start using interactive image channels for your professional presentations, you can forget about powerpoint and keynote and problems with large file sizes. Not only will your slides be more visual, they can now play music, show video or embed any content from the web. Sharing? Just share your channel URL and people can replay your content at any time.
II. Channels for Businesses
If you run a small or large business, ThingLink Channel will be your new favorite tool for creating engaging material on social media. From now on, you can serve fans and followers interactive product catalogs and PR images.
For publishers, interactive image channels work both in display or native advertising. Contact us at sales @thinglink.com to learn more!
III. Channels for Teachers Teachers can use ThingLink Channels to organize student homework and projects. For example, a history teacher could create a channel for each course they are teaching this semester and have students add their homework to this channel. At the end of the semester, a channel will become a collection of student work that can be shared with other classes and studied for examinations.
Start using ThingLink image channels with 3 simple steps:
1. Above every image, you will see an “add to channel” link
2. Select a channel or create a new one by clicking “new channel” 3. Now click “done”. To view your images as a slideshow, click the slideshow button on the left. Some channel functionality will still improve, such as adding an option to arrange images within the channel, as well as the possibility to add other people’s images into a channel and be notified when that happens. All of this is in the works! If there is anything else you would like to see, as always, please let us know!