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Enjoy some Halloween ThingLinks that caught our eyes. A Happy Halloween to all!

 

 

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Screen Shot 2013-10-14 at 11.30.52 AMThe Interactive Image Revolution – How Top Brands are Powering Engagement,” a report presented today at the Pivot Conference, features the first independent analysis of ThingLink interactive image performance and its use by major publishers and brands.

To obtain a specific sense of ThingLink’s impact on ad fundamentals, The Pivot Conference and ThingLink worked together during the summer of 2013 to study ThingLink programs of companies across four core categories: Editorial Web, Editorial Social, Brand Web and Brand Social. In each case, actual, live ThingLink implementations were examined. In each category, 15 ThingLink enabled images were studied.

The results of the study show a dramatic impact for ThingLink images as response generators. At a time when banner ad click rates subsist between .01% and .04%, depending on source, ThingLink delivered an average click rate of between 5.7% and 16%. Not only was the overall response rate breathtakingly high, the study indicated some clear reasons why.

According to Mike Edelhart, CEO of Pivot, who authored the report, “One of the reasons ThingLink’s information-embedding approach has power is because it transforms an image from a single object, clickable or not, into a cornucopia of information choices. This produces an engagement intensification that neither standard images nor content approaches can deliver.”

ThingLink content elements generated “hover” engagement at up to nearly 4X the level of views. This means a ThingLink image can generate four interactions from a single view. At the lowest level, ThingLink produced a 50% secondary engagement per view. Any one of these intensified interactions can be the trigger for a click.

“In short, the information-enabled image appears to be a more powerful tool for generating clicks than any other we have seen before,” said Edelhart.

The ThingLink study shows clearly that the more information options in an image – shown on the table as number of Tags – the higher the engagement intensification. That doesn’t necessarily lead directly to higher click rates, but it certainly increases the potential for maximization.

Another view of ThingLink’s power can be seen by diving into the performance of Groupon’s program in the summer of 2013. Across six different products, ThingLink produced a remarkable click rate of 16% and an intensification of 96%, which means that nearly all of those who viewed the images saw the additional content that ThingLink delivered. In essence, that is a fundamental doubling of engagement; each user sees both the image itself and at least one additional piece of content on each view. We feel it is this essential intensification that drives ThingLink’s high response rates.

In addition to studying how others use ThingLink, Pivot itself used the platform to enhance promotion and information delivery for the Conference.

“We addressed the challenge of bringing a star-studded preview video about Pivot to our home page without pushing other key content below the fold by embedded the video thumbnail into our home page header with ThingLink,” noted Edelhart.  “There was a 41% increase in new traffic to Pivot’s external marketing programs after creating a Thinglink button to promote the program within Pivot’s web header.”

Pivot Conference also used ThingLink to transform the images of Pivot’s speakers into information launch pads.  “With ThingLink we were able to bring web pages, social connections, bios, videos and other speaker background right into the pictures,” added Edelhart.  There was an increase in the average time on the speaker section of Pivot’s website from 3:07 to 4:04. Conference organizers also received a gush of pleasure from Pivot’s generally hard to please speakers to this implementation, as many asked to include additional content within their pictures on the site.

For more information visit ThingLink.com. For a copy of the report visit the Pivot Conference.

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ThingLink has closed a $2 million financing round for offering interactive image solutions to publishers and brands, it was announced today. This is ThingLink’s second funding announcement since launching in August 2010, to bring total funding to $3.9 million.

The round was led by Helsinki-based VC firm Inventure Oy. Participants include social media and ad tech angels from New York and San Francisco including Terrapin Bale, led by former Tumblr president John Maloney, the CEO of Fremantle Media N.A. Thom Beers, the managing partner of Trimaran Capital Dean Kehler, SoundCloud CTO Eric Wahlforss, and TEKES, the Finnish Funding Agency for Technology and Innovation.

“ThingLink has proven itself as a highly engaging media solution that enables new and creative ways for brands and consumers to connect through images. The team and I are excited to have onboard investors and advisors with strong experience in media, publishing, advertising and entertainment,” said ThingLink founder and CEO Ulla Engeström, who will relocate from Helsinki, Finland to New York City to lead the company’s growth.

As part of this funding round, ThingLink also announced new appointments to its board of directors, including Entertainment Media Ventures CEO Sandy Climan and former Facebook media sales director Craig Coblenz.

Former Meredith Publishing and Newsweek/Daily Beast executive Hillary Billingsley was also appointed as chief revenue officer.

Over 220,000 publishers, including 4 of the top 10 newspapers and 10 of the top 50 global brands, use ThingLink to transform images into an interactive surface for rich media – including video players, social links and other apps – that makes content discoverable, engageable and sellable.

Hundreds of automotive, fashion, entertainment, B2B and consumer brands have used ThingLink to introduce products, educate customers, and deploy shoppable images with interactive video, music, and information links.

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About ThingLink
ThingLink is the most popular platform for creating and distributing interactive images for blogs, web pages, social channels and advertising. ThingLink is used by more than 220,000 publishers in 46 countries, including leading newspapers and magazines, brands, digital agencies, universities, schools, and long-tail bloggers. For more information visit: ThingLink.com and ThingLinkPress.com

Contact: Neil Vineberg, CMO (+1 631 377 1494)

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Britney Spears gave fans a special GIFt Wednesday morning in the form of a digital storyboard.

Spears premiered the first moving look at her new music video for “Ooh La La” by posting a digital storyboard full of gifs on her ThingLink channel.

After sharing her ThingLink post to Twitter, #OohLaLaTomorrow trended Worldwide as she chatted with fans on her Twitter account about the video’s release.

Spears’ new video featuring her sons Sean Preston and Jayden James is set to premiere on Thursday, July 11 at Noon ET on VEVO.

 

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The first Earth Day on April 22, 1970, activated 20 million Americans from all walks of life and is widely credited with launching the modern environmental movement. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world.

ThingLink is happy to celebrate Earth Day in images.

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Can you guess how many heads of state have published or appeared in ThingLink news images? Mexico, United States, Spain, The Vatican, and France, to name a few. Here is how interactive images can enrich governmental communication.

As presidential campaigns and governmental communication transitions to social media, heads of state are taking advantage of new photo sharing tools like ThingLink. The President of Mexico, Enrique Peña Nieto uses ThingLink for summarizing weekly activities in informative photo collages containing links to the government’s website, videos, Twitter, Instagram, and Facebook.

Mexico - President Enrique Peña Nieto 

Official images of politically important figures are often planned to the smallest detail. Huffington Post tagged an image of His Majesty King Juan Carlos describing the objects in the picture.

Spain – His Majesty King Juan Carlos (from Huffington Post)

President Obama’s campaign team enriched an image of a dinner with the President giving context of the discussion and participants.

United StatesPresident Barack Obama

Editorial images of political figures can turn into infographics that combine visual and textual information in a new way. El Observador used ThingLink to add quotes from various interviews with Pope Francis, the head of the Vatican State and the Catholic Church.

El Observador

Do you represent a governmental organization interested in using ThingLink? Contact info@thinglink.com for further information.

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How can one make perfection even more? Make your images interactive and tell a deeper story. Check out the new Sports Illustrated Swimsuit issue and model Cintia Dicker below.

 

Model Cintia Dicker in Africa

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Whether you’re reporting sports or attending a college sports event, you can make the best moments in sports come alive with ThingLink.  Here are images we love by Sports Illustrated, USA TODAY Sports, adidas, LA Times and University of Memphis Baseball.

Tag your favorite sports images at ThingLink.com.

Sports Illustrated on ThingLink

 

USA TODAY Sports on ThingLink

  adidas on ThingLink  

Los Angeles Times on ThingLink


University of Memphis Baseball on ThingLink

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We had a great time at SxSW meeting so many ThingLink users among musicians, film makers, brands and agencies.

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Looking forward to seeing our friends at SxSW Interactive next week.url

Stop by at Booth 511 and chat it up with our CMO Neil Vineberg.

And if you’re into hearing great bands the place to be is SonyCity at the Hanger Lounge and the Six Lounge (318/319 Colorado at 4th) from March 13-16. Check the calendar for March 13th in the images below.

Big congrats to our friends at Wind-up Records (!!) who are hosting their 15th Anniversary party on March 14th at Empire Control Room.  And check out The Lone Bellow (see image below) performing all over Austin.

Touch and discover the images. Have fun and see you there!

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