ThingLink, the largest interactive image community for businesses and consumers, and Helsinki-based advertising agency WTF Helsinki, today announced the launch of an interactive book player for iPad powered by ThingLink.
The book, called Finnish Design Thinking, features 52 Finnish companies within design and technology. The iPad version of the book, powered by ThingLink, features interactive images with branded content, links and videos presenting contextual content on the topic.
”The consumption of the web is moving to mobile and we are pleased to work with WTF Helsinki on an interactive book that combines image viewing with a touch-based browsing experience,” said ThingLink CEO Ulla Engeström.
“The ability to touch and discover content inside ThingLink interactive images delivers a more compelling consumer experience around images that drives engagement and a stronger sense of a brand,” says Pauliina Savolainen – CEO, WTF Helsinki.
About WTF Helsinki
‘WTF Helsinki is a creative agency currently operating in Finland and the Baltic region. Our state of mind empowers to define and design new concepts while challenging existing idea. WTF Helsinki is idea driven rather than industry specific, and our customer base incorporates both ends of the business spectrum – from the Baltic’s biggest hotel chain to a small potato farm in Vuojalahti, Finland. We firmly believe that everyone is unique and find divergence a positive attribute that can help a company excel in its field. While we operate out of Helsinki and Tallinn, the world is our playing field’. -Pauliina Savolainen –