Category : Instructions

Try ThingLink yourself and add sound, videos and social profiles to these images

Everybody should get a chance to try how ThingLink and Rich Media Tags work together. That is why we left a couple of photos taken by ThingLink’s team members open for you to tag. No strings attached. Consider it a test drive before signing up.

You tag by hovering the image and selecting “Edit tags” from the top left corner. Why not start by selecting a tune from SoundCloud, or video from YouTube or a Twitter profile and placing it in the link field in the tag. What kind of media association do the images bring to mind and what tags and links could give it another dimension?

Once you’ve tagged the image you’ll be able to share it through Twitter, Facebook and email. You can also choose to embed it wherever you like. Get busy!

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ThingLink and SoundCloud Announce Innovative Collaboration of Technologies

San Francisco, March 8, 2011 ThingLink, the provider of image interaction tools, and SoundCloud, the fast-growing audio platform, today announced an innovative collaboration of technologies that enables anyone to add sound and music directly to their images.  For the first time, it is possible to link a SoundCloud waveform player to any photo or picture, thereby connecting the subject to sounds, music and effects, voice annotations and narrations.

This collaboration means that SoundCloud’s more than three million registered audio creators will be able to bring additional context, interactivity and meaning to both their sounds and the images that inspire them; whether it’s to a promotional flyer, a memorable photograph or an album cover artwork.  By simply scrolling over the uploaded image, a series of ‘hotspots’ appear, each one linking to a sound that can be played directly from within the picture. By using Thinglink, users can also include links to social networks, blogs, news and commerce web sites, as well as email.

“Images and sound are a natural combination and really compliment each other,” said Ulla-Maaria Engeström, ThingLink CEO.  “Context invites clicks, and sound adds a new dimension to images, be it fan shots, fashion photos, or family albums.”

 

Alexander Ljung, founder and CEO of SoundCloud said, “This simple concept of linking sound to the images that are meaningful to you opens up endless opportunities to audio creators. Not only will it change the way artists promote themselves, their music and their live shows, but it will also allow people to add narrative to their holiday snaps, verbal descriptions to their designs or funny soundbites to their illustrations.”

An example of how this new collaboration of technologies is already being embraced, includes: Paper Garden Records, a NY-based record company and music promoter, who has created an interactive flyer for their bands at SXSW. They use ThingLink tags to link the flyer to their music samples on SoundCloud, as well as website, party venue, Facebook page and sponsors. When flyers are shared onwards via Facebook, Twitter and email, the interactive hotspots follow and bring traffic back to Paper Garden Record’s website. Further sound-filled images, including Moby, Beck and The Smashing Pumpkins, can be viewed at gallery.thinglink.com

 

Want to add your sounds to your website’s images? The process is quick and easy:

  1. Set up a free account at ThingLink.com and Soundcloud.com.
  2. Install a few lines of ThingLink javascript on your website or blog
  3. When you input a SoundCloud URL into a tag’s link field, a player appears in your tag.  Click it and it starts playing the track in the background

For more information, or to sign-up for FREE, please visit ThingLink.com and SoundCloud.com

About ThingLink

ThingLink, launched in 2008 by Ulla Engeström, develops tools for image interaction that allow content sharing via online images. ThingLink technology changes the way people interact with photos by transforming them into a surface for advertising, commerce, entertainment, search and social connection.  Brands, publishers and bloggers utilize ThingLink in their images to share links, drive traffic, and set up image-based advertising campaigns.

About SoundCloud

SoundCloud, launched in 2008 by Alexander Ljung and Eric Wahlforss, is an audio platform that enables anyone to create, record, promote and share their sounds on the web, in a simple, accessible and feature-rich way.  SoundCloud allows sound creators to instantly record audio; upload large files; share them publicly and privately; embed sound across websites and blogs; receive detailed analytics, plus feedback from the community directly onto their waveform player.

For more information, please contact:

  • Neil Vineberg (ThingLink)
    631-377-1494
    Email: neil (a)ThingLink.com
  • Alice Regester (SoundCloud)
    +44 7758 834 646
    Email: alice(a)soundcloud.com
  • Christopher Buttner (Vineberg Communications)
    415-233-7350
    Email: chris (a)vinebergcommunications.com
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At your service: ThingLink’s new community support

First of all: thanks for all the good questions we have received by email in the past months! To make sharing questions and answers easier, ThingLink now has community support on Get Satisfaction.  Our community page allows you to post service- and feature-related questions and comments to us directly, and check how other questions have been answered.

You don’t have to create an account to post your questions. However, by creating an account you can get updates on when your question was answered, and you too will be able to answer questions.

Just hover on the image below to see some of the features that the community forum offers:

 

 

Looking forward to see you on the ThingLink community page!

 

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Thinglink at the Stockholm Furniture Fair

Thinglink is attending the Stockholm Furniture Fair for the very first time. We are impressed by the international atmosphere and we have talked to people at publishing houses and brands that we didn’t even know were going to be here. Thank you to all who have taken in interest in us and given us solid advice on how we can improve the tagging tool. We are especially happy to hear that many will start using Thinglink and we added some photos with tags from the fair to give you an example of what you can do:

Visit ThingLink to find out how you can start using ThingLink on your site.

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How to radically improve your CTR? Create a collage with Thinglink

For the past six months we have had the chance to observe publishers signing up to Thinglink and starting to use in-image tags in their photos.

The most exciting has been to witness how fast readers adapt to viewing and clicking in image tags. The fast adaption, we claim, shows in the level of CTRs (clickthrough rates), which is mind-blowing to any conversion-oriented marketer.

But even among the generally high CTRs, there are some images that simply excel. So, what makes people click in-image tags?

One answer seems to be: collages. Here are two examples of a very inspirational use of Thinglink that invite people to explore — and who do that successfully.

Etsy.de – A German version of Etsy’s blog. The image and tags have a click through rate of 21 %. Nice!

IStyle365 – A Chinese Fashion blog. The image and tags have a click through rate of 25 %. Even nicer!

We challenge you to get an even higher CTR score. Create your own free Thinglink account today at Thinglink.com.

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Highlighting Thinglink’s new features

Thinglink recently launched a new front page and we’re proud to highlight some of the features. The updasite makes it easier for brands, bloggers and publishers to get started with Thinglink and signing up is just one click away. We’ve listed some of what’s different in the image below. Feel free to browse around.





We are also testing out an Amazon affiliate model with image tags . Drop us a line at info@thinglink.com and we’ll tell you more on how you can try it out.


We would love to hear what you think, so please comment here or let us know on Twitter.

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How to enable Thinglink with TypePad

1. Sign up on Thinglink


2. Under your account information, click the blue link Add Thinglink to your entire site



3. The little code snippet is your personal tagging tool. Choose Copy to Clipboard


4. Sign in to your TypePad account. Choose Desing tab from the top navigation followed by Content from the left hand side navigation


5. Scroll down the modules list, choose Embed your own HTML and Add this module . You can name your module as you wish, then click OK and save.

10. Next time you browse your TypePad blog images, a Thinglink icon appears in the left hand corner of your pictures.


11. By choosing the edit, you can add image tags and links. Happy tagging!

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Enable Thinglink with Tumblr

Thanks to Justin Kadis, here are instructions to enable Thinglink with Tumblr:

1. Sign up for Thinglink
2. Login to your Tumblr account and click Customize
3. Click the Info tab and copy your code from this link to the Description box
4. From now on, once you stay logged into Thinglink at the same time as your browse your blog, the images will have a Thinglink Icon in the upper left corner. Click on Icon and an Edit button appears
5. The Thinglink tool tagging tool will appear. You can add your links and tags freely to all your images on the blog. Happy tagging! The statistics for your image views, hovers and click are in your statistics page

Justin extends the range of imaginable use for Thinglink by tagging his new puppy Ajax and writes: “[Thinglink] is a really cool product that enables individuals and companies to explain their photos in further detail, drive traffic to wherever they’d like and track statistics on clicks and other metrics.”

Thanks again for the Tumblr instructions, Justin, and please let us know when you discover new use cases for in-image tags!

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How to enable Thinglink with WordPress

Enabling Thinglink for WordPress is very easy with the Plugin. The plugin is made by ThingLink together with an external developer RJW and then developed further. Go to WordPress and use the plugin directly or  follow this path to enable Thinglink with the plugin:

1. Login to your WordPress account and choose plugins from the left hand side menu

 

2. Click on Add new and add Thinglink as a search phrase


 

3. Make sure that it is the newest version of the plugin and click on Install (Here it shows as Installed)


4. Activate plugin

5. Choose settings, add your Thinglink ID which you can find from here

Now you are all set. Once you browse your blog images, you will see the Thinglink icon in the left hand corner of your imges, click on that an you can edit your tags.

 

UPDATE: Does ThingLink work on WordPress.com?

Thinglink works with sites using WordPress.org. However, enabling Thinglink for blogs hosted on WordPress.com is unfortunately not currently possible.

This is due to the fact that WordPress.com does not allow plugins that contain Javascript code. At this point we do not have a solution for this. However, we are looking for ways to enable Thinglink on WordPress.com as well, and hope that this will be possible at some point!

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