For the past six months we have had the chance to observe publishers signing up to Thinglink and starting to use in-image tags in their photos.
The most exciting has been to witness how fast readers adapt to viewing and clicking in image tags. The fast adaption, we claim, shows in the level of CTRs (clickthrough rates), which is mind-blowing to any conversion-oriented marketer.
But even among the generally high CTRs, there are some images that simply excel. So, what makes people click in-image tags?
One answer seems to be: collages. Here are two examples of a very inspirational use of Thinglink that invite people to explore — and who do that successfully.
Etsy.de – A German version of Etsy’s blog. The image and tags have a click through rate of 21 %. Nice!
IStyle365 – A Chinese Fashion blog. The image and tags have a click through rate of 25 %. Even nicer!
We challenge you to get an even higher CTR score. Create your own free Thinglink account today at Thinglink.com.