Category : Journalism

2015 Australian Open combines images, video, audio, and social media in sports photography

The Australian Open Tennis Championship used ThingLink throughout the 2015 tournament to cover various matches with interactive image recaps. Tennis fans were able to interact with and unlock content like never before.

Turning sports images into a media rich experience

What we find especially interesting here, is the creative combination of images, video, audio, and social media in sports photography. In the images below you will find:

1.  audioBoom audio clips featuring commentator match clips and post game interviews

2. YouTube video highlights of the tournament,

3. Social media: Instagram photos and live tweets from during his match. 

Explore more from the Australian Open, ThingLink and audioBoom:

Stan into semis featuring clips from audioBoom, Instagram photos, and live tweets of Stan Wawrinka’s loss to Kei Nishikori.

Sounds of the Women’s Final featuring clips from audioBoom – Serena Williams wins her sixth Australian Open title against Maria Sharapova

Sounds of the Men’s Final featuring clips from audioBoom – Top ranked Novak Djokovic wins his fifth Australian Open title against Andy Murray

SOURCE: 2015 Australian Tennis Open Official Website

3 tips for sports journalists

1. Images are a great communication platforms for journalists and live reporters. If you are reporting about a sports event, give your images and videos a voice with audioBoom or SoundCloud playercard tags.

2. Curate multiple pieces of media content into your images and make the image a window to the whole event and related content.

3. Sports fans love the extras. Use ThingLink to deliver your readers another way to unlock content about their favorite players and teams.

Interested in learning more?  Sign up today at thinglink.com!

 

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Six Ways to Use ThingLink Hashtags in education

ThingLink has just launched a new feature: hashtags. Hashtags are handy searchable smart phrases that will make it easier to search and follow interesting content on ThingLink. In this post Susan Oxnevad writes about how hashtags can be used to accomplish some important classroom tasks, and how they can provide teachers and students with a way to easily organize ThingLink content within a safe learning environment.

Use ThingLink Hashtags to Easily Organize Content

1. Create Classroom Hashtags
Create a classroom hashtag and use it to help students quickly search for interactive images created by their own group. Keep it simple and slightly unique, try something like #Oxnevad101.

2. Create School Hashtags
If you are lucky enough to have a few colleagues in your school to explorie ThingLink EDU with, consider creating a school hashtag, like #BeyeSchool, to connect and collaborate. Teach students to use multiple hashtags to organize their searchable content.

3. Create Content Specific Hashtags
Create content specific hashtags to collaborate with members of the ThingLink EDU community. If you want to extend your reach, use the hashtags in your classroom Tweets too.

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4. Use ThingLink Hashtags to Address Internet Safety

Use avatars and pen names to remind students about Internet safety every time they create an interactive image. Students can create and use their own custom avatar icon to identify and organize their images, They can pop hashtags into the image description. They can create and use their own avatar pen name hashtags to protect their identities when online while providing them with opportunities to express themselves through their own personal ThingLink identity.

5. Use ThingLink Hashtags to Teach Students to Search
With the Internet in our pockets, searching has become an extremely important and useful skill to teach our students. Using hashtags can help students understand how the Internet is organized while allowing them to participate in the organizational process. Students can use multiple hashtags on every interactive image they create, but start simple and grow your hashtag network through experience.

6. Use ThingLink Hashtags to Collaborate & Connect
Teachers can invent and use ThingLink hashtags to collaborate with others and expand your personal learning network. Use hashtags to search and find content to target current initiatives and best practices. Here are a few ideas:
– Bloom’s Higher Order Thinking Skills
– Levels of Difficulty
– Multimedia Type
– Common Core State Standards

Try ThingLink Hashtags today!

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GUEST POST: Thinglink: A Tool for Journalists That Journalists Should Actually Use

By Stacey Decker

It’s a premise familiar to online journalists: There’s a new tool for creating interactives. It’s sleek and it has the potential to increase reader engagement. Fast forward 6 months and you can’t even remember your login information to get on the site. (Let’s hope you know your mother’s maiden name.)

Online tools are a lot like real tools that way—some just collect dust. In modern newsrooms, where journalists are strapped for time, new forms of storytelling need to have a high impact, but a low barrier to entry. ThingLink has those elements. For us at Education Week, it’s a useful resource … and one that we actually use.

Why We Use Thinglink

There are a few complex features of ThingLink that are especially impressive. The interface is extremely user-friendly. Thinglink is integrated with other platforms we already use, like YouTube and Soundcloud. Thinglink provides publishers with a lot of useful analytics about images and viewer behavior, including hovers and clicks. And the site has an engaged community.

But the real beauty of Thinglink is its simplicity. It’s easy to conceptualize a story that works in this format. There aren’t any prerequisites to begin using the tool, other than a good idea. And that good idea gives back. Embed a Thinglink on your site and you can take create an immersive experience on any page.

How We Use Thinglink

At Education Week, we have two main uses for Thinglink:

1. Narrative Storytelling

When using Thinglink to tell a story, we let our photography take the lead. The context, links, and additional material we layer on ties everything together. In this example (now with more than 4,000 views), images, text, and audio, converge to reveal the complexities of arming educators:

2. Infographics and Resource Multimedia Thinglink can be helpful to journalists looking for interesting ways to present data, information, and tips and tricks. In our most popular Thinglink to date (with almost 20,000 views), we used the tool to show our audience of educators how to teach students to vet research materials:

Three Tips for Journalists

If I’ve convinced you to try Thinglink, here’s some helpful advice:

1. Look at what other publishers are doing.

Plenty of newspapers—international, national, and local—are using Thinglink to show off their front pages, section fronts, and $126 billion dollar magazine covers. Others have gotten more inventive. The Washington Post partnered with Thinglink on their coverage of the 2013 White House Correspondents’ Dinner. The Guardian has used Thinglink to layer videos and archival material on top of infographics. Mashable’s used it to make a holiday gift guide. And Discovery Communications has worked with Thinglink to use the tool as a way to deliver advertising.

2. Look at what everybody else is doing.

Commercial outfits like Home Depot, State Farm, and Groupon are using Thinglink to share tips and promote products and services. Thinglink’s unaffiliated users are arguably the most innovative, using the medium to enhance posters, illustrations, maps, and historical photos.

3. Experiment and Edit.

The best way to get acquainted with Thinglink is to upload an image and start tagging. (If you want to do this in private, change your image visibility to “unlisted” until you’ve got your image the way you want it.) Look for additional media (videos, audio, photos, tweets, etc.) to make your images richer. But don’t overdo it; tags shouldn’t overwhelm your image. In the same vein, keep tag descriptions short. And think about the order of your tags. In the end, your Thinglink should service your reader.

Bonus Tip: Get the browser plugin. (It’s a huge time saver.)

I look forward to seeing more of the creative and complex ways newsrooms and publishers put this tool to work for them.


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Stacey Decker is Online News Editor at Education Week (www.edweek.org), America’s source for news and opinion on K-12 education issues.

 

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