Category : Partner announcements

ThingLink Expands to Building Future Schools with Finnish Education Experts

ThingLink has just announced a new service for educational institutions and governments on international markets.  Leaning on the Finnish education system and school culture, the new service focuses on holistic curriculum and school planning utilizing immersive learning technologies.

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New Deals on ThingLink & Ricoh Theta


We are happy to share that ThingLink users can now purchase Ricoh Theta cameras with a partner discount code that gives 15% off any new purchase on the Ricoh US website. This means $30 off on the Ricoh Theta SC, and $60 off on the new Ricoh Theta V.  

Individual teachers and schools can use ThingLink and Ricoh Theta 360 camera to:

  • Take 360 images with students during field trips
  • Upload 360 images from computer hard drive or tablet directly to ThingLink editor
  • Easily add notes, audio, closeup photos or videos to 360 images
  • Copy and edit thousands of 360 presentations and tours created by other teachers
  • Embed interactive 360 images on any website
  • Directly record narration to 360 images on iPads

Planning for the new school year? ThingLink’s new starter account for schools ($500) lets teachers try 360 photo editing at $1/user. Sign up your school today and get started with immersive storytelling on thinglink.com/edu!

 

 

 

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ThingLink joins Active Learning Alliance to develop future learning environments

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Active Learning Alliance is a group of companies aiming to develop new kinds of holistic learning solutions for educational institutions in change. The members of the alliance work together to create customized services combining physical space, virtual space, as well as supporting technologies and materials in an environment that encourages creative problem solving and collaboration. Founders of Active Learning Alliance include Samsung Electronics, Isku Interior Oy, and Edutukku Oy. Product and service providers include Qroom Oy, Seppo.io, ThingLink, Treston, eOppi, Samsung Service and Beiz.

Key to collaboration is the concept of a “Learning Lab”, a physical space where member companies develop and test new services for active learning. In 2016 Active Learning Alliance is planning to open and operate a Learning Lab in seven cities in Finland: Espoo, Lahti, Tampere, Turku, Jyväskylä, Kuopio and Oulu. Located at the facilities of Isku Interiors, Learning Labs also work as meeting, conference and co-working spaces for the member organisations and their clients.

The same way learners in today’s schools construct knowledge for themselves, and combine different kinds of resources from different sources, developers of learning solutions also need to collaborate and learn from each other. We are inspired to be a member of the Active Learning Alliance and look forward to creating engaging demos about new digital learning environments in 2016!

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More information: education@thinglink.com

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ThingLink Partners with Qzzr for combining quizzes and video

At Thinglink our passion is to make it super easy to create rich interactive media.  Our 70+ rich media tags bring popular applications and media live on images and video content.

Today we are are excited to announce the newest member to our tag family, Qzzr, an awesome way to create online quizzes and questionnaires.  With the QZZR tag you can easily integrate quizzes and other goodies into your media through Thinglink. This is interesting as many studies show that quizzes are an excellent way to engage your users and audience.

Join the Free Webinar!

A Match Made in Interactive Content Heaven – QZZR and ThingLink will host a webinar to show you first hand how exciting – and easy – this can be achieved within your brand, publication or classroom’s media.

When: Thursday, March 19, 2015 at 1:30pm – 2:30pm (ET)

  • If this time does not work for you, sign up anyway and QZZR will send you a video recording of the webinar.

Sign up here!

 

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Easily monetize your media with ThingLink custom apps

Many major brands and publishers are using ThingLink’s intuitive interface to easily monetize their image and video media through quick to add point-of-purchase links. ThingLink custom apps allow you to replace expensive and time consuming interactive builds while at the same time maintains the unique persona of your brand and website.

Manor, an international fashion retailer, sought to link their visual emotional pictures and their online shop. In order to match the look and feel of their brand, Manor collaborated with Takondi to develop a customized retail ThingLink app that empowers viewers to shop and purchase products directly within their visual media. Explore the image above to see the tag in action. 

Lets take a deeper look into this use case and learn how it was accomplished by Manor and Takondi.

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2015 Australian Open combines images, video, audio, and social media in sports photography

The Australian Open Tennis Championship used ThingLink throughout the 2015 tournament to cover various matches with interactive image recaps. Tennis fans were able to interact with and unlock content like never before.

Turning sports images into a media rich experience

What we find especially interesting here, is the creative combination of images, video, audio, and social media in sports photography. In the images below you will find:

1.  audioBoom audio clips featuring commentator match clips and post game interviews

2. YouTube video highlights of the tournament,

3. Social media: Instagram photos and live tweets from during his match. 

Explore more from the Australian Open, ThingLink and audioBoom:

Stan into semis featuring clips from audioBoom, Instagram photos, and live tweets of Stan Wawrinka’s loss to Kei Nishikori.

Sounds of the Women’s Final featuring clips from audioBoom – Serena Williams wins her sixth Australian Open title against Maria Sharapova

Sounds of the Men’s Final featuring clips from audioBoom – Top ranked Novak Djokovic wins his fifth Australian Open title against Andy Murray

SOURCE: 2015 Australian Tennis Open Official Website

3 tips for sports journalists

1. Images are a great communication platforms for journalists and live reporters. If you are reporting about a sports event, give your images and videos a voice with audioBoom or SoundCloud playercard tags.

2. Curate multiple pieces of media content into your images and make the image a window to the whole event and related content.

3. Sports fans love the extras. Use ThingLink to deliver your readers another way to unlock content about their favorite players and teams.

Interested in learning more?  Sign up today at thinglink.com!

 

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Tackk a ThingLink

One of the benefits of building a flexible digital toolkit is the ability to weave tools together to fit your teaching and learning needs. If you’re looking for a simple tool to serve as a container for one or more ThingLinks, try Tackk.

Tackk is a blank canvas that allows anyone to easily publish multimedia web content on a  simple page. Tackk supports live, interactive ThingLink images, which are embedded into Tackk simply by copying and pasting the share url. A big bonus is the text editing feature in Tackk, which  provides users with a handy way  to label a ThingLink..

Explore this example

Cathy Yenca, @MathyCathy, created the ThingLink vocabulary activity pictured below to teach students about functions as part of the ThingLink Teacher Challenge last summer.  I popped the link from Cathy’s amazing ThingLink into Tackk and typed the headline you see below. Then I created a button leading to more resources. Voila!

Click on the image to visit this Tackk and explore this vocabulary activity on Tackk.

 

Tackk ThingLink Vocabulary

 

Tackk + ThingLink partner to showcase interactive images and stories.

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Learn more  and pick up some ThingLink/Tackk lessons  Tackk.

 

 

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ThingLink buys video tagging platform Smartag

We are excited to announce the acquisition of Smartag, the St. Petersburg-based interactive video company founded in 2011. As part of the acquisition, Smartag’s engineering team including founders Alexey Solomatin (CEO) and Andrey Lyuberg (CTO) will join ThingLink.


 

Working with Smartag’s highly-skilled team, we will continue in our mission to provide cutting edge publishing solutions–both image and video based–to our diverse array of content creators.

We would like to warmly welcome the Smartag team and look forward to sharing more exciting news in the coming weeks!

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ThingLink Shares First Interactive Image Benchmarks in Pivot Conference Report

Screen Shot 2013-10-14 at 11.30.52 AMThe Interactive Image Revolution – How Top Brands are Powering Engagement,” a report presented today at the Pivot Conference, features the first independent analysis of ThingLink interactive image performance and its use by major publishers and brands.

To obtain a specific sense of ThingLink’s impact on ad fundamentals, The Pivot Conference and ThingLink worked together during the summer of 2013 to study ThingLink programs of companies across four core categories: Editorial Web, Editorial Social, Brand Web and Brand Social. In each case, actual, live ThingLink implementations were examined. In each category, 15 ThingLink enabled images were studied.

The results of the study show a dramatic impact for ThingLink images as response generators. At a time when banner ad click rates subsist between .01% and .04%, depending on source, ThingLink delivered an average click rate of between 5.7% and 16%. Not only was the overall response rate breathtakingly high, the study indicated some clear reasons why.

According to Mike Edelhart, CEO of Pivot, who authored the report, “One of the reasons ThingLink’s information-embedding approach has power is because it transforms an image from a single object, clickable or not, into a cornucopia of information choices. This produces an engagement intensification that neither standard images nor content approaches can deliver.”

ThingLink content elements generated “hover” engagement at up to nearly 4X the level of views. This means a ThingLink image can generate four interactions from a single view. At the lowest level, ThingLink produced a 50% secondary engagement per view. Any one of these intensified interactions can be the trigger for a click.

“In short, the information-enabled image appears to be a more powerful tool for generating clicks than any other we have seen before,” said Edelhart.

The ThingLink study shows clearly that the more information options in an image – shown on the table as number of Tags – the higher the engagement intensification. That doesn’t necessarily lead directly to higher click rates, but it certainly increases the potential for maximization.

Another view of ThingLink’s power can be seen by diving into the performance of Groupon’s program in the summer of 2013. Across six different products, ThingLink produced a remarkable click rate of 16% and an intensification of 96%, which means that nearly all of those who viewed the images saw the additional content that ThingLink delivered. In essence, that is a fundamental doubling of engagement; each user sees both the image itself and at least one additional piece of content on each view. We feel it is this essential intensification that drives ThingLink’s high response rates.

In addition to studying how others use ThingLink, Pivot itself used the platform to enhance promotion and information delivery for the Conference.

“We addressed the challenge of bringing a star-studded preview video about Pivot to our home page without pushing other key content below the fold by embedded the video thumbnail into our home page header with ThingLink,” noted Edelhart.  “There was a 41% increase in new traffic to Pivot’s external marketing programs after creating a Thinglink button to promote the program within Pivot’s web header.”

Pivot Conference also used ThingLink to transform the images of Pivot’s speakers into information launch pads.  “With ThingLink we were able to bring web pages, social connections, bios, videos and other speaker background right into the pictures,” added Edelhart.  There was an increase in the average time on the speaker section of Pivot’s website from 3:07 to 4:04. Conference organizers also received a gush of pleasure from Pivot’s generally hard to please speakers to this implementation, as many asked to include additional content within their pictures on the site.

For more information visit ThingLink.com. For a copy of the report visit the Pivot Conference.

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ThingLink Expands Publisher Ad Network with Discovery Communications and Flite

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ThingLink and Discovery Communications, the world’s #1 nonfiction media, have announced a partnership for deploying ThingLink-powered interactive images and display ads across the digital destinations for Discovery Channel, TLC, Animal Planet, Science and other networks in their portfolio.

To enhance the partnership, Discovery, ThingLink, and Flite announced an integration of ThingLink inside Flite’s Ad Studio. Flite publishers like Discovery, as well as advertisers, agencies and brands with ThingLink premium accounts, can now deploy ThingLink-powered rich media display ads for desktop and mobile through Flite’s ad server platform.

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Discovery is driving digital advertising innovation by utilizing Thinglink’s interactive tagging capabilities to enhance their content and to deliver value for partners. By using custom-designed images, Discovery can tell more compelling creative stories that offer clients and brands the chance to integrate more seamlessly around sponsorship initiatives or custom-produced programs.

Key to their strategy is organically driving views and engagement beyond traditional advertising techniques through SEO and increased fan engagement that extends to social connections.  Discovery will strategically target these new rich media ads to compliment their image-based editorial content thereby creating a cohesive user experience that feels very integrated and blurs the line between content and traditional ad spaces.

ThingLink’s Premium platform enables publishers to serve 3rd party content over images. Publishers can use custom graphical icons on ThingLink images and build proprietary in-image applications for shopping, content marketing, and social connection. ThingLink’s real-time metrics allow for invaluable data collection with click-through-rates that continually outperform standards. ThingLink images are also viewable across social channels and web pages and shareable to social channels like Facebook, Twitter and Tumblr.  Four of the top ten newspaper publishers and ten of the top fifty global brands use ThingLink for creating and sharing interactive images.  ThingLink publisher partners also include CBS Interactive and New York Magazine.

Flite empowers their publisher and brand clients to easily publish brand assets and messaging directly into their paid media. Flite has an expanding library of third party ad components, which allow clients to easily bring in content from providers such as Twitter, Facebook, Youtube, and more. With the added integration of ThingLink, Flite continues to offer interactive functionality within display advertising for both clients and partners.

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