Category : Partner announcements

Join ThingLink at the Pivot Conference – NYC

We are pleased to invite you to attend Pivot 2013 on October 15th and 16th at The Altman Building in New York City and take advantage of a special discount courtesy of ThingLink. ThingLink is pleased to be a sponsor the event and serve as a Pivot preferred partner.

This year, Pivot will focus on The Total Digital Experience. As always host Brian Solis will guide us through the latest expression of the Social Revolution.  No longer are mastery of social marketing and communications enough to be a truly Social brand. Now, companies must achieve experiences that span mobile to online to real world in ways that reflect the complete relationship they have with their customers, influencers and employees.

Pivot 2013 will deliver in depth examinations of integrated experiences from some of the biggest brands on Earth, intense provocations where audience members debate the big ideas shaping Social alongside our speakers, transformation of literary and visual media as seen through the eyes of celebrated authors and TV stars, and much more.

We certainly hope that you can join us at Pivot, and to that end we’d like to offer you a 10% discount off of registration; this discount is good for you and for any of your colleagues who are able to attend along with you.

You can click here to register at this special price. Please contact Pivot’s VIP/Speaker Coordinator, Marni Edelhart, with any additional questions.

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ThingLink’s Twitter Card: Update

urlWhen Twitter launched Twitter Cards last year, ThingLink was the first interactive image solution approved by Twitter. Thanks to you, we’ve expanded the possibilities for engagement on Twitter beyond even their expectations.

While Twitter continues to evolve and refine the Twitter Card program, the Player Card that enables ThingLink is being scaled back to focus on video and audio solutions only. As a result, ThingLink will transition to an interim Twitter Card.

Here’s how it works:  When you post a ThingLink image to Twitter, viewers on desktop and mobile devices will see the image with icons indicating interactivity just like before. Those icons will no longer be interactive inside Twitter.  A click on the image, title or the URL provided with the tweet will lead the viewer to the interactive image on the user’s channel at ThingLink.com.

Because a majority of viewers on Twitter click back to ThingLink anyway, we think this solution will advantage both viewers and brands sharing ThingLink images on Twitter.

The current Twitter Player Card will remain active until September 30 after which all ThingLink users will transition to the interim Twitter Card.

For more visual information, check our slideshare presentation about this transition.

In the coming months we will be working with Twitter to enable a new Twitter Card type that enables interactive functionality on Twitter and delivers a consistent performance on both web and mobile devices.

Twitter is also requesting feedback from ThingLink about the kinds of Card experiences our publishers want to see inside the Twitter channel. Please send us your feedback on how you would like ThingLink images to perform inside Twitter.

In the meanwhile, if you have any questions about ThingLink and Twitter,  please contact our COO Cyril Barrow.

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ThingLink Raises $2m For Offering Interactive Image Solutions to Publishers and Brands

ThingLink has closed a $2 million financing round for offering interactive image solutions to publishers and brands, it was announced today. This is ThingLink’s second funding announcement since launching in August 2010, to bring total funding to $3.9 million.

The round was led by Helsinki-based VC firm Inventure Oy. Participants include social media and ad tech angels from New York and San Francisco including Terrapin Bale, led by former Tumblr president John Maloney, the CEO of Fremantle Media N.A. Thom Beers, the managing partner of Trimaran Capital Dean Kehler, SoundCloud CTO Eric Wahlforss, and TEKES, the Finnish Funding Agency for Technology and Innovation.

“ThingLink has proven itself as a highly engaging media solution that enables new and creative ways for brands and consumers to connect through images. The team and I are excited to have onboard investors and advisors with strong experience in media, publishing, advertising and entertainment,” said ThingLink founder and CEO Ulla Engeström, who will relocate from Helsinki, Finland to New York City to lead the company’s growth.

As part of this funding round, ThingLink also announced new appointments to its board of directors, including Entertainment Media Ventures CEO Sandy Climan and former Facebook media sales director Craig Coblenz.

Former Meredith Publishing and Newsweek/Daily Beast executive Hillary Billingsley was also appointed as chief revenue officer.

Over 220,000 publishers, including 4 of the top 10 newspapers and 10 of the top 50 global brands, use ThingLink to transform images into an interactive surface for rich media – including video players, social links and other apps – that makes content discoverable, engageable and sellable.

Hundreds of automotive, fashion, entertainment, B2B and consumer brands have used ThingLink to introduce products, educate customers, and deploy shoppable images with interactive video, music, and information links.

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About ThingLink
ThingLink is the most popular platform for creating and distributing interactive images for blogs, web pages, social channels and advertising. ThingLink is used by more than 220,000 publishers in 46 countries, including leading newspapers and magazines, brands, digital agencies, universities, schools, and long-tail bloggers. For more information visit: ThingLink.com and ThingLinkPress.com

Contact: Neil Vineberg, CMO (+1 631 377 1494)

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ThingLink Launches ThingLink Mobile –Interactive Image Creation for iPhone and iPad

TL mobile logoTake picture + add videos + add text + share

ThingLink today launched its free mobile app, ThingLink Mobile, available for download via the iTunes store, ThingLink Mobile is the first iOS app to let users create interactive images with video players and text instantly embeddable into pictures taken with their camera. The free app for the iPhone and iPad creates interactive images that are shareable to Twitter and Facebook, and are designed to live within the platforms themselves.

 ThingLink’s web-based app has been used by major publishers and advertisers to increase engagement with their content. The Washington Post was the first news outlet to use a pre-release version of the ThingLink Mobile app, creating interactive images of the White House Correspondents’ Dinner.

tl_iPad_screen_A “ThingLink Mobile has one goal: to give more meaning to your camera images, allowing them to instantly come alive in new ways,” said CEO and founder of ThingLink, Ulla Engeström. “As a storytelling tool, ThingLink Mobile unleashes creative ways to capture deeper moments. It also brings the ability to microblog within images to anyone with a smartphone.”

Even in the beta version, users have found interesting uses for the app including: travel images with details of exotic meals, images of newlyweds with the first dance from the wedding embedded into an image, birthdays that come to life with video, and second hand sellers using videos and notes to illustrate the details of the items they’re retailing.

When users download ThingLink Mobile and sign up, they have a free channel for their images at ThingLink.com. Within ThingLink, users can add additional apps (tags) to their images with content from: SoundCloud, Spotify, Google Maps, Amazon, eBay, Facebook, Twitter, LinkedIn and other sites. Those images are instantly shareable to Tumblr, Pinterest, Google!+, Facebook, Twitter, Edmodo and email.

ThingLink’s web-based platform has long been popular among advertisers and publishers for its ability to engage readers and encourage participation. ThingLink Mobile will bring that experience and ability to create compelling personal content to the individual user. People are invited to download the app to make their own interactive images.

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ThingLink and Washington Post partner for White House Correspondents Dinner

ThingLink partnered with The Washington Post for coverage of the 2013 White House Correspondents Dinner in Washington D.C.

Post reporters used a pre-release version of ThingLink Mobile to enhance their live coverage of the event. Images appeared in social channels and “The Grid”, The Post’s live experience platform.

Read more at Journalism.co.uk

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ThingLink Adds Interactive Image Sharing to Facebook Timeline

ThingLink, the most popular interactive image platform for publishers, brands, agencies and consumers, today added interactive image sharing to Facebook Timeline. Now when publishers share ThingLink interactive images to Facebook, viewers can “touch” them to experience the content inside the image — without leaving Timeline.

ThingLink’s proprietary, patent-pending web-based solution allows publishers to create, tag and share any image, in any environment, quickly and easily. ThingLink allows content producers to better understand how their images are being used by consumers on the different social media platforms, both in terms of interactions with the image as well as a wide range of social behaviors.

Publishers and individuals can now use ThingLink to transform static images on Facebook Timeline into a discovery experience — with music and video players, social links and brand content that appear inside an image when it is “touched.” Rich media tags from services like Youtube, Vimeo, Instagram, Imgur, Flickr, and Twitter are supported from the beginning, and support for custom third-party tags will be added in the coming weeks.

“Images are becoming forums for conversation and discovery that include sharing, touching, commenting, and remixing rich media content created by others,” said CEO Ulla Engeström. “ThingLink is now enabling a new kind of discovery experience on Facebook Timeline that evokes emotion and brings moments to life in ways that drive higher engagement.”

Founded in 2010, ThingLink is the leading interactive image platform with over 130,000 publishers. ThingLink’s enterprise level account for publishers, agencies and brands offers such key features as group account management and the ability to create and launch custom image apps and icons that enhance engagement. ThingLink also offers advanced metrics for measuring image performance across social channels like Facebook, Twitter, and Tumblr, enabling valuable, new insights into consumer engagement.

For more information visit ThingLink.com and ThingLinkPress.com.
Screen Shot 2013-04-23 at 13.00.04

How to share your images to Facebook Timeline?
CopyPaste a ThingLink url to your timeline. See examples from MSF, Huffington Post France, and Giorgio Armani.

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Stephen King’s Doctor Sleep

Touch and discover…

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ThingLink at SxSW13 – Booth 511

Looking forward to seeing our friends at SxSW Interactive next week.url

Stop by at Booth 511 and chat it up with our CMO Neil Vineberg.

And if you’re into hearing great bands the place to be is SonyCity at the Hanger Lounge and the Six Lounge (318/319 Colorado at 4th) from March 13-16. Check the calendar for March 13th in the images below.

Big congrats to our friends at Wind-up Records (!!) who are hosting their 15th Anniversary party on March 14th at Empire Control Room.  And check out The Lone Bellow (see image below) performing all over Austin.

Touch and discover the images. Have fun and see you there!

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ThingLink Launches Interactive Image Contest for K-12 with Rosen Digital

Students can create digital projects with images, music, videos, and websites to win an iPad Mini or annual subscription to one of Rosen Digital’s online databases

We have joined with Rosen Digital for the first ThingLink Interactive Image Contest. It’s our way of celebrating students, teachers and all the ways that learning can be fun.

Susan Oxnevad, Instructional Technology Facilitator and educator for 26 years said: “ThingLink is one of my favorite and most frequently used tools because it supports active student participation and requires users to construct knowledge as they create.  The tool can be very useful for designing and implementing the types of deep learning experiences required by the Common Core and it is also an effective way to help students develop digital literacy skills.”

Eligibility: All students K-12 are eligible to enter.  Teachers and parents may enter an image on a student’s behalf.

Submission Deadline: Images may be submitted through May 1, 2013. Enter images at ThingLinkContest.com.

Winners will be announced on May 15, 2013.

Categories: There are 10 categories:

  • My Favorite Books or Authors
  • Science — Think Like a Scientist!
  • Health & Well-being — You, Your Family, Your Friends
  • Environment — The World Around Us
  • Community — Volunteering & Making a Difference
  • Money Smarts — Earning, Saving, Spending
  • Art & Music — Express Yourself!
  • Sports — Game On!
  • History & Social Studies — From Yesterday to Today
  • Animals — Furry, Friendly, & Fierce

Students can enter in as many categories as they wish.  All entries are viewable at ThingLink.com.

Voting:  Friends and family can vote on their favorite images by using “touch” icon on a ThingLink image. The most “touches” counts for a portion of the score.  A team of educational advisors will review entries and determine winners.

Prizes: One iPad mini will be awarded to the top winner in each category. The winning school in each category will also receive one Rosen Database subscription for a year (Teen Health and Wellness, Digital Literacy, Financial Literacy or the Power Knowledge Science Suite).  Certificates will be awarded to second and third place winners in each category. 

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How far will people go for Valentine’s Day?

A study released today by Digitas, a digitally-led, global integrated brand agency, and Brandwatch, a social media monitoring and analytics company, analyzed over 1.6 million social mentions of Valentine’s Day taking place on news and general media sites, blogs, forums, Facebook, and Twitter from November 2012 – February 2013. The findings reveal that more than 45,000 conversations mention travel for the holiday, suggesting that Americans are considering Valentine’s Day a time to vacation away from home and no longer celebrating as just a single day affair.

Couples, Families and Friends Are Taking Off to Other Places for the Holiday

Thirty percent of all travel-related mentions referenced traveling by air, while 37% mentioned traveling by car.  Of these two groups, the majority of conversations about air travel were about couples, while groups of friends dominated the conversations about road trips.

Domestic Travel Ranks #1, But Don’t Rule Out Travel Abroad
Our study shows that 70% of people discussing Valentine’s Day travel are considering visits to domestic destinations— the top five being: 1) New York, 2) San Francisco, 3) Chicago, 4) Las Vegas, and 5) Los Angeles.

While traveling within the US leads in conversations, a surprising 30% are discussing trips abroad to international destinations. The study shows that when Americans think “Valentine’s Romance,” their top five international destinations are: 1)Paris,  2) London, 3) Barcelona, 4) Sydney and 5) Vancouver.

Valentine’s Day Celebrations Will Include Plans to be Outdoors
It also appears Americans are preparing for an active Valentine’s Day. Amongst popular activities for vacationing, 42% are looking to relax at the spa as their primary Valentine’s Day activity.  Of the remaining, 33% want sun and beach destinations, 21% are hitting the slopes and 4% are wine tasting.

Despite Interest in Outdoor Activities, Hotel Spa Packages Hit It Big Online
Hotels with spas have been advertising heavily online, and our study shows that their online investments are paying off—and not just to the couples celebrating Valentine’s Day. Singles want hotels with spas as well, and for every four mentions interested in a relaxing destination, either by singles or by a couple, at least one included a reference to a coupon or deal.

This infographic was annotated using ThingLink to give you an enhanced viewing experience.

 

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