We’ve recently been involved in a fantastic initiative with Cancer Research UK (CRUK), where the creative harnessing of ThingLink, Facebook and Spotify has helped the UK’s largest charity to deliver a truly engaging, image-based competition to help raise money for ‘Race for Life’.
Race for Life is the largest women-only fundraising event in the UK – where women of all ages and fitness levels come together to walk, jog or run to help beat cancer. Working in partnership with Sony BMG, they’ve released a compilation of energetic, feel good hits designed to provide the soundtrack to a participant’s training regime. To support the release we helped them create a Facebook competition tab, where we located a puzzle illustration with 10 song titles hidden inside – can you spot them?
The competition was promoted to the 232,000 fans on the page – who were asked to submit their answers to an email address on the tab. The competition received hundreds of entries. Once the competition was closed – we used ThingLink technology to turn the static image into one embedded with Spotify Rich Media Tags, so the competition answers would be revealed when anyone scrolled over it to reveal the 10 hotspots.
Alone the picture competition works as a great piece of buzz promotion for the record, but with the Spotify Rich Media Tags embedded it provides deeper engagement and a ‘try before you buy’ experience of the soundtrack.
You can check it out live on the page here.
This initiative is a really strong example of how new technology can be used in creative, combinative ways and utilized to deliver effective, powerful fundraising and engagement campaigns such as this one.
This week’s feature release enables collaborative editing of tagged images for entire websites. The idea for this feature came from Julio Castillo who runs an image sharing website 7DayPic. As the name indicates, the service lets you host and share images for 7 days. One day Julio emailed us and asked: “I have an image-hosting service, and would like to try enabling ThingLink tagging for my users. Is that possible?”
We thought this was a great idea, and a first step towards enabling image tagging for community sites. In this release the feature appears in its simplest form: upload an image, tag it with ThingLink’s in-image tags and share it with the world.
Examples of use cases:
1) party/event images
Share photos of your party and invite your friends to tag them. Who is in the picture? What is happening? Who is wearing what? Don’t worry, these image will not be around forever!
2) short-term campaigns
Creating a 7-day campaign site has never been this easy! Just upload your image to 7DayPic, tag it and share it. This can be used for a conference, product launch or a music event.
A biology home assignment for 5th grade students: identify plants using digital image archives.
Try it out for yourself by using one of the many apps that 7DayPic features. Be creative, crazy and wild. Remember that the images only last seven days.
Thinglink is attending the Stockholm Furniture Fair for the very first time. We are impressed by the international atmosphere and we have talked to people at publishing houses and brands that we didn’t even know were going to be here. Thank you to all who have taken in interest in us and given us solid advice on how we can improve the tagging tool. We are especially happy to hear that many will start using Thinglink and we added some photos with tags from the fair to give you an example of what you can do:
Visit ThingLink to find out how you can start using ThingLink on your site.
Nelonen works with visual media and images are a crucial part of the structure of their site. Tagging the images doesn’t only make their user stay longer but it also allows for the creators and the publisher to tell more about the content in an engaging way leading the users forward. In this case MasterChef tagged all of their participating chefs and linked them to videos and more information about the show.
Nelonen is a subdivision of the Sanoma Corporation, a leading media group in the Nordic countries with operations in 20 European countries. Half of Nelonen’s programming is American and European imports but it also broadcasts Finnish shows, reaching nearly 4 million viewers each week and over 80 % of the 24–55 demographic.
Want to improve reader engagement on your site like Nelonen? Create a Thinglink account and implement your personal tagging tool today.