Category : Partner announcements

ThingLink Moves Into Euro Fashion with Pixboom Acquisition

ThingLink has today announced the acquisition of Pixboom, the leading interactive image tagging service for the Swedish fashion industry.

Pixboom, founded in 2008 by entrepreneurs Jonas Sujkerbuik and Daniel Aspers and based in Stockholm, enables interactive images on hundreds of Swedish fashion blogs.

ThingLink CEO Ulla Engeström said: “Sweden leads the way in fashion blogging, and we’re excited to merge our collective expertise to build innovative interactive image services for fashion brands in ways that engage consumers and communities.”

Pixboom CEO Jonas Suijkerbuijk said: “We’re thrilled to be part of ThingLink and look forward to providing Pixboom clients with full access to ThingLink’s rich array of media tags, including sound and video players, e-commerce and social tags, image embeds, and one-click image sharing to Facebook, Twitter, Tumblr and email.”

Fashion blogger Lovisa Hansson added: “During the days I have been using ThingLink, my blog stats increased, and I personally think that the images now have a different function with these tags that I can add on them.”

Pixboom CEO Jonas Suijkerbuijk will join the ThingLink Advisory Board. ThingLink will also establish a community manager position for the fashion industry.

Since launching in 2010, ThingLink has innovated the interactive image category, enabling more than 20,000 publishers of interactive images, including leaders in music, publishing, entertainment, politics, e-Commerce and education.

For more information visit ThingLink.com.

 

 

ThingLink förvärvar Pixboom och tar steget in i Europas modevärld

ThingLink har i dag meddelat att de förvärvar Pixboom, den ledande interaktiva taggningstjänsten för den svenska modeindustrin.

Stockholmsbaserade Pixboom, som grundades år 2008 av entreprenörerna Jonas Sujkerbuik och Daniel Aspers har möjliggjort för hundratals bloggare att öka interaktiviteten på sina bilder på ett enkelt och snyggt sätt.

ThingLinks VD Ulla Engeström säger: “Sverige banar väg för modebloggningen, och vi är ivriga att sammanföra vår samlade expertis för att bygga innovativa interaktiva verktyg för modeindustrin i syfte att engagera nya konsumenter och grupper på nätet”.

Pixbooms VD Jonas Suijkerbuijk säger: “Vi är glada att vara en del av ThingLink och vi ser fram emot att förse alla Pixbooms användare med full tillgång till ThingLinks samling av medietaggar, inklusive audio- och videospelare, e-handel och sociala bildtaggar, bildinfogningar samt delning till Facebook, Twitter, Tumblr och epost med en klickning.”

Modebloggaren Lovisa Hansson tillade: “Under den tid jag använt ThingLink har min statistik på bloggen gått upp, och jag tycker personligen att bilderna nu har en annan funktion med de bildtaggar som jag kan sätta ovanpå dem.”

Pixbooms VD Jonas Suijkerbuijk ansluter sig till ThingLinks rådgivande panel. ThingLink anställer också en community manager för att assistera användare inom modesektorn.

Sedan lanseringen 2010 har ThingLink förändrat den interaktiva bilden, och möjliggjort taggning av bilder för fler än 20.000 utgivare, inklusive ledare inom musik, förlagsverksamhet, underhållning, politik, e-handel och utbildning.

För mer information besök Pixbooms sida på ThingLink.com.

 

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Chris Graham, Digital Strategy Director at Wind-up Records, talks about music marketing, engaging fans and the effectiveness of ThingLink

1. How did you come to be in your current position at Wind-Up?

I started at Wind-up in 2010 and was originally brought in to handle all the labels physical and digital production, as well as digital asset delivery and A&R operations. Being an indie label, we all wear many hats. Having come from a creative background with Universal (was their prior to Wind-up) I grew to take on indie Sales + Marketing, then Digital Marketing and finally to hold my current position of overseeing the Digital Strategy as it relates to Marketing and Sales for Wind-up.

 

2. What are the most important digital trends in the music industry right now? What tools are artists and labels overusing, and what are they under using?

I think the most important trends differ depending on where you are in your career as an artist. For instance, a new band, with no major, or major indie backing them can do so much more than ever before. It’s been said a million times, but you can do a lot on your own now. You can use Sonicbids to book shows, you can sell direct to fans with Topspin, you can get your music on iTunes, Amazon, Google Play, Spotify and numerous other sites. You can sell it, ask fans to pay what they want, you can give tracks for email and really create a fanbase like never before.

However, having said that, I feel as if I am just repeating what the masses are saying. You still need to separate yourself from other artists. You need to be creative with how you do everything, you need to really have a plan and your plan must be consistent, creative and in-line with what you want your bands image to actually be. And then at the end of the day, your music has to be GREAT.

   

As far as tools, I think it depends on the band and their audience. Twitter and Facebook are obvious and should be used, but sites like Foursquare to offer specials at your shows and drive merch sales and awareness should be considered. Using the basic tools to spread the content in a creative way is far more valuable than spreading yourself thin and trying to establish a relationship with fans on numerous platforms. As a band, use what you would use yourself as a fan and then grow your base from there. Know where your fans are and know how to use the technologies you do use.

I think Flickr, or Instagram works for photos, Foursquare for check-ins, ThingLink for embeds and video promos/photo promos, as well as Facebook and Twitter on a regular basis. You might want to use Google+ and integrate YouTube into that since they tend to go hand and hand, but the most important thing is to not repeat yourself on these platforms. I also think a lot of artists are using Topspin, but I think more should. It feels underutilized to me for some reason. I also think bands are overlooking mobile. Have a mobile website – make sure everything loads on an iPhone and Android, as well as a Kindle and iPad. Do that right now.

 

3. What are the most common mistakes artists and labels make when engaging fans online?

Not asking a question to the fans and thinking that just posting “something” is engaging

 

4. What did you first think when you say Thinglink, and how have you used it with your artists?

I saw what Simple plan did and wish we had gotten to it first. Then we launched some exclusive Evanescence photos with it and they become some of the most shared items ever. I thought it was so simple and effective, that I was actually looking for “what else it did” – it didn’t need to do anything else though – it accomplished numerous items that we use so many other things for. It allowed for sharing, purchasing, following, liking and was engaging and creative all at the same time.

 


 

5. If you could create one killer app or digital tool for artists, what would it look like?

I can’t say because we are currently trying to build the answer to this question.

 

This is the first interview in a series on best practices for using ThingLink in publishing, e-commerce, education, and entertainment. Stay tuned for more.

Interview by Cortney Harding.

 

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Cancer Research UK embraces ThingLink technology for its recent Race for Life fundraiser

We’ve recently been involved in a fantastic initiative with Cancer Research UK (CRUK), where the creative harnessing of ThingLink, Facebook and Spotify has helped the UK’s largest charity to deliver a truly engaging, image-based competition to help raise money for ‘Race for Life’.

Race for Life is the largest women-only fundraising event in the UK – where women of all ages and fitness levels come together to walk, jog or run to help beat cancer. Working in partnership with Sony BMG, they’ve released a compilation of energetic, feel good hits designed to provide the soundtrack to a participant’s training regime. To support the release we helped them create a Facebook competition tab, where we located a puzzle illustration with 10 song titles hidden inside – can you spot them?

 

The competition was promoted to the 232,000 fans on the page – who were asked to submit their answers to an email address on the tab. The competition received hundreds of entries.   Once the competition was closed – we used ThingLink technology to turn the static image into one embedded with Spotify Rich Media Tags, so the competition answers would be revealed when anyone scrolled over it to reveal the 10 hotspots.

 

Alone the picture competition works as a great piece of buzz promotion for the record, but with the Spotify Rich Media Tags embedded it provides deeper engagement and a ‘try before you buy’ experience of the soundtrack.

You can check it out live on the page here.

This initiative is a really strong example of how new technology can be used in creative, combinative ways and utilized to deliver effective, powerful fundraising and engagement campaigns such as this one.

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Collaborative editing for user-generated images: 7DayPic enables ThingLink image tagging

This week’s feature release enables collaborative editing of tagged images for entire websites. The idea for this feature came from Julio Castillo who runs an image sharing website 7DayPic. As the name indicates, the service lets you host and share images for 7 days. One day Julio emailed us and asked: “I have an image-hosting service, and would like to try enabling ThingLink tagging for my users. Is that possible?”

We thought this was a great idea, and a first step towards enabling image tagging for community sites. In this release the feature appears in its simplest form: upload an image, tag it with ThingLink’s in-image tags and share it with the world.

Examples of use cases:

1) party/event images
Share photos of your party and invite your friends to tag them. Who is in the picture? What is happening? Who is wearing what? Don’t worry, these image will not be around forever!

2) short-term campaigns
Creating a 7-day campaign site has never been this easy! Just upload your image to 7DayPic, tag it and share it. This can be used for a conference, product launch or a music event.

3) education
A biology home assignment for 5th grade students: identify plants using digital image archives.

Try it out for yourself by using one of the many apps that 7DayPic features. Be creative, crazy and wild. Remember that the images only last seven days.

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Thinglink at the Stockholm Furniture Fair

Thinglink is attending the Stockholm Furniture Fair for the very first time. We are impressed by the international atmosphere and we have talked to people at publishing houses and brands that we didn’t even know were going to be here. Thank you to all who have taken in interest in us and given us solid advice on how we can improve the tagging tool. We are especially happy to hear that many will start using Thinglink and we added some photos with tags from the fair to give you an example of what you can do:

Visit ThingLink to find out how you can start using ThingLink on your site.

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Thinglink goes live on MasterChef

The Finnish Channel 4 (Nelonen) has started using Thinglink to market their new prime time show Masterchef Finland.

Nelonen works with visual media and images are a crucial part of the structure of their site. Tagging the images doesn’t only make their user stay longer but it also allows for the creators and the publisher to tell more about the content in an engaging way leading the users forward. In this case MasterChef tagged all of their participating chefs and linked them to videos and more information about the show.

Nelonen is a subdivision of the Sanoma Corporation, a leading media group in the Nordic countries with operations in 20 European countries. Half of Nelonen’s programming is American and European imports but it also broadcasts Finnish shows, reaching nearly 4 million viewers each week and over 80 % of the 24–55 demographic.

Want to improve reader engagement on your site like Nelonen? Create a Thinglink account and implement your personal tagging tool today.

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