Category : Staff News

ThingLink Announces 1 Million Creators for Interactive Images

ThingLink has reached a milestone of one million content creators. One of the fastest growing verticals over the past 6 months has been education, with a monthly growth rate of 30%. Teachers and students use ThingLink creatively to transform online images and videos into “learning modules.”

In 2014, ThingLink users have created more than 1.5 million interactive units with an average engagement rate of 55% and CTR of 5%. This content can be searched, curated, shared and remixed in the ThingLink Community and embedded to other social media and learning platforms. In October, 2014 alone, ThingLink images from over 100 countries generated 85 million views, 43 million link views, and 3 million clicks.

In addition to editorial and educational use, ThingLink has become a popular tool in brand advertising. Since January, 2014, more than 25,000 businesses and brands have signed up to ThingLink, opting to create engaging rich media images for websites, campaigns, and social media updates. At the same time, digital agencies are using ThingLink to speed up creation time for interactive content and taking advantage of ThingLink’s Premium and Corporate account to create bespoke interactive campaigns for their clients.

The next step is building ThingLink towards an ecosystem where content creators, consumers, and businesses connect around curated visual experiences. The same way in which people curate Spotify playlists, they can now add a collection of links on images. We have seen how well-curated interactive images and video can be tremendously engaging, and they certainly offer an alternative to textbooks or text-based web browsing and learning,” says ThingLink’s founder and CEO Ulla Engeström.

About ThingLink

Founded in 2010, ThingLink produces a tool where users can easily annotate online images and video with rich media links, creating interactive PR images, web sites, infographics, maps, magazines, catalogs, and – most recently via an acquisition of a St. Petersburg-based video annotation platform Smartag– interactive pop-up video. Content creators can follow engagement in real-time as the interactive images or video spreads across the web. Photo and video communities can use ThingLink Connect to integrate image or video annotation capabilities to their service. ThingLink has raised 3 million in venture funding, led by Helsinki-based VC firm Inventure Oy.

Now some music please! Enjoy this interactive poster of famous composers curated by ThingLink user Roger Gunn.

 

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ThingLink buys video tagging platform Smartag

We are excited to announce the acquisition of Smartag, the St. Petersburg-based interactive video company founded in 2011. As part of the acquisition, Smartag’s engineering team including founders Alexey Solomatin (CEO) and Andrey Lyuberg (CTO) will join ThingLink.


 

Working with Smartag’s highly-skilled team, we will continue in our mission to provide cutting edge publishing solutions–both image and video based–to our diverse array of content creators.

We would like to warmly welcome the Smartag team and look forward to sharing more exciting news in the coming weeks!

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ThingLink is Recruiting: Sales Engineer Position – New York, NY

This is a full time position based in New York City with a start date between mid December and January 1st. Some travel may be required.

To apply, please email a resume and cover letter to cyril@thinglink.com.

Sales Engineer – New York, NY

As part of the sales and marketing team, you will primarily handle tasks related to premium client technical support, partnerships, and community support. You may also participate in our mainline software development, as much as other duties allow. As in many startups our team members wear multiple hats, and for this position we are looking for a flexible generalist more than a specialist. You should have good knowledge of HTML/CSS/Javascript and you care about making things work for other people. 

Main responsibilities are:

  • Support the sales team based in New York and
    • Assess project feasibility
    • Find technical solutions for customer or partner requests
    • Implement technical solutions
    • Participate on customer and partner calls (US time zones; sometimes Europe)
  • Support our community with their questions and requests

Desired Skills & Experience:

  • HTML/CSS/Javascript
  • Great customer service skills
  • Self-motivated and self-organized
  • Flexible and open-minded attitude
  • Solutions-oriented

We consider as a plus:

  • JQuery knowledge
  • Java knowledge
  • iOS/Android development experience
  • Haskell knowledge
  • Previous start-up experience or start-up minded
  • Passionate about internet services

 

ABOUT THINGLINK

ThingLink is an easy-to-use platform for creating interactive images.  Our products are being used by small and large companies alike, all across the globe; from teachers in Australia to Fortune-50 companies in the USA.  We’re serving hundreds of millions of API calls every month; yet keep a tight, informal organization. For more information about ThingLink, visit www.thinglink.com/business or www.thinglink.com

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Join ThingLink at the Pivot Conference – NYC

We are pleased to invite you to attend Pivot 2013 on October 15th and 16th at The Altman Building in New York City and take advantage of a special discount courtesy of ThingLink. ThingLink is pleased to be a sponsor the event and serve as a Pivot preferred partner.

This year, Pivot will focus on The Total Digital Experience. As always host Brian Solis will guide us through the latest expression of the Social Revolution.  No longer are mastery of social marketing and communications enough to be a truly Social brand. Now, companies must achieve experiences that span mobile to online to real world in ways that reflect the complete relationship they have with their customers, influencers and employees.

Pivot 2013 will deliver in depth examinations of integrated experiences from some of the biggest brands on Earth, intense provocations where audience members debate the big ideas shaping Social alongside our speakers, transformation of literary and visual media as seen through the eyes of celebrated authors and TV stars, and much more.

We certainly hope that you can join us at Pivot, and to that end we’d like to offer you a 10% discount off of registration; this discount is good for you and for any of your colleagues who are able to attend along with you.

You can click here to register at this special price. Please contact Pivot’s VIP/Speaker Coordinator, Marni Edelhart, with any additional questions.

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Heads of State on ThingLink

Can you guess how many heads of state have published or appeared in ThingLink news images? Mexico, United States, Spain, The Vatican, and France, to name a few. Here is how interactive images can enrich governmental communication.

As presidential campaigns and governmental communication transitions to social media, heads of state are taking advantage of new photo sharing tools like ThingLink. The President of Mexico, Enrique Peña Nieto uses ThingLink for summarizing weekly activities in informative photo collages containing links to the government’s website, videos, Twitter, Instagram, and Facebook.

Mexico - President Enrique Peña Nieto 

Official images of politically important figures are often planned to the smallest detail. Huffington Post tagged an image of His Majesty King Juan Carlos describing the objects in the picture.

Spain – His Majesty King Juan Carlos (from Huffington Post)

President Obama’s campaign team enriched an image of a dinner with the President giving context of the discussion and participants.

United StatesPresident Barack Obama

Editorial images of political figures can turn into infographics that combine visual and textual information in a new way. El Observador used ThingLink to add quotes from various interviews with Pope Francis, the head of the Vatican State and the Catholic Church.

El Observador

Do you represent a governmental organization interested in using ThingLink? Contact info@thinglink.com for further information.

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ThingLink launches Remix – Make any Image a Conversation

ThingLink just launched a new feature called Remix. Now you can create your own version of an image you see. Here’s our CEO Ulla Engeström explaining Remix. Have a question on Remix? Write ulla (at) thinglink.com.
remix-icon

What is a Remix?
In music a remix is a song that has been edited to sound different from the original version — it may include additional effects and elements, or the composition of the elements has been changed.

ThingLink’s Remix feature follows the same idea with images. A rich media image is always a composition of content that conveys a unique experience. Now you can take an image you see, click the Remix button, add elements to it, and republish a new version. By doing so, you’re enabling a new conversation on the same image.

How does it work?
We added a new icon symbol on the right of the image called “Remix”. When you’re viewing a ThingLink image that has enabled remixing, you see a Remix icon on the right. Clicking the icon automatically creates a version of that image in your own account that you can edit. The existing tags will appear, but you can change them and add your own. Your tags will not show in the original image, but your remixed version appears in the comments of the original image.

Screen Shot 2013-03-20 at 3.49.33 PM

How can Remix be used in music?
A band launches a new album. They post an interactive image of the album cover with music and video players. They ask fans to remix additional content on top of it. Fans can just click the Remix button for creating their own version of the album cover, tag it with their favorite content of the band, and share it to social media with the #band name. Often there’s an incentive for participation.

How can Remix be used in schools?
A teacher composes a set of questions on a ThingLink image of a garden with various plants. A student can click the Remix button, and answer the questions on her own version of the image.

How do you use Remix?
I’m a big fan of cool interiors and vintage objects, and I like learning about makers, designers, and manufacturers. With ThingLink’s I can post specific questions directly to images and viewers can Remix the image to add comments and links.

Will Remix change the original image?
No, the original image stays the same. With Remix you just create your own version of it.

How can I follow the versions that other people have created of my image?
All the remixed versions of the original image appear as comments under the original image. This way remixing images builds a conversation.

How can I enable or disable Remix for my images?

Remix feature is automatically enabled for all new users. Existing users can turn on the feature from their settings. Choose Settings → Miscellaneous, and click the box to enable/disable Remix.

If you are excited about Remix and want to build a cool campaign around it, contact us sales@thinglink.com! Now your images can tell new stories!

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Great meeting you at SxSW2013!

We had a great time at SxSW meeting so many ThingLink users among musicians, film makers, brands and agencies.

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ThingLink’s Jonas Forth Discusses How Web Apps Serve the Music Industry

Excerpted from HYPEBOT…An interview with Andrew Apanov of Dotted Music and Stand Above The Noise.

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Thanks to all the people who made a wish to Santa

Now the time to make a wish to Santa is over. We received very beautiful interactive images during these days, was very fun to read and discover your images every day.  We really felt the Christmas spirit during this campaign and we thank to all Twitter friends who helped us to spread the campaign.

During these days we will be deciding who are the lucky winners and will make contact with you so stay tuned for the results!

Here some of the last wishes:











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New feature available: Share your ThingLink images in Google +

Google Plus button has arrived to ThingLink, from now on you can share your scenes with your circles and get many +1 for your amazing creations by sharing with them directly from ThingLink´s webpage.

This is how it works:

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