Category : Staff News

ThingLink expert comment: Tools for Your Band

We invited tech public relations guru and musician Neil Vineberg to reflect upon his work with ThingLink and the benefits the tagging tool has for bands and music agencies. Enjoy.

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As an indie artist with a #1 world music CD, “Sacred Love,” I know first-hand the challenges faced by artists seeking to successfully promote music and engage fans online.

Do it yourself musicians today need know social media, digital rights management, distribution, touring and other fields of expertise to really compete. What’s exciting is that many of the tools and platforms now available to musicians allow them to operate their brand just like a record label.

The challenge for artists remains knowing the nuances of these often complex tools, how they work and and how they might best integrate together. That’s why I was honored to represent ThingLink on the Tools for Your Band panel at the recent San Francisco MusicTech Summit with J. Sider from RootMusic, Jaunique Sealey from Atom Digital, Josh Builder from The Orchard, Christopher LaRosa from YouTube and moderator Jolie O’Dell from Mashable.

My colleagues and I spoke about platforms and successful promotion strategies. I also shared my perspective as an artist and how I used some of the tools in my tool box.  Most artists I talked to agreed that photos are probably their most valuable marketing and branding tool, next to their actual music. So imagine if you could make your photos 10 to 50 times more engaging with fans?

That’s where ThingLink came into the conversation. We turn images into a platform for smart, in-image tags to your music, video, social media touch points, fan site, band site and points of purchase.  Everywhere you want a fan to go to experience your music, can be added INSIDE an image. So the image is much more than just a really great asset for a band. It’s now an interactive engagement tool. And one of the most powerful ones in your took box.

When your creative assets are bundled inside your photos, you’ll see fans engaging, because we also give you a social dashboard to track image views, hovers and clicks. And you’re likely to see click-through-rates that will be music to your ears.

After you set up an account at ThingLink, RT me @nvineberg and maybe we can feature you in our music gallery.

 

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Kalle Aaltonen joins Thinglink

Kalle Aaltonen joins Thinglink as senior software engineer. We simply had to hire him because he solved our merciless programming try out faster than anyone before.

Kalle was previously working at Accenture, and he has fours years of experience from startup life at Whitevector. Kalle’s interests include building scalable distributed systems, information retrieval and Java. His thesis work on how mutation testing could apply to computer science education was published in ACM SPLASH.

Welcome to the team, Kalle.

Climbing mountains is Kalle’s passion and he likes uphill battles in tough terrain. Kalle is also a vegetarian, which means a majority of the Thinglink team members are now vegetarians!

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Janne Aukia joins Thinglink

We are excited to welcome Janne Aukia to Thinglink as Lead Front-end Developer.  Janne will develop the user interface for Thinglink products.

For the past ten years Janne has implemented rich user interfaces for both web and mobile applications. It all started when he got his own Mac at the age of ten.

Janne’s previous positions include Senior Developer at Futurice Oy, a Finnish software consultancy, and Marketing Manager and Researcher at Xtract Oy, a provider of analytic solutions for mobile operators. At Futurice he performed HTML5 and Javascript magic in both mobile and web projects. At Xtract he did his Master’s thesis on Bayesian analysis of social networks, in which he analyzed the activities of millions of users.

Janne’s hobbies include tinkering with Zoomooz.js, a jQuery plugin for making zooming web sites. The library has been a success with over 30 000 visits in just a couple of months. Janne is also one of the founders of Frontend Finland, an organization that brings together Finnish developers interested in user interface best practices.

Follow Janne on his blog (in Finnish), which has been running for nine years. He also tweets occasionally.

We warmly welcome Janne to our team! Now we have two Jannes on staff; our CTO Janne Jalkanen and Janne Aukia as a Lead Front-end Developer.

The question now remains, how many Jannes is enough?

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