In 2016 we released a ton of new features including audio tags, custom rich tags, and of course our 360° editor. Those features have been put to amazing use by our education community creating resources, lessons, tours, and more. So as we start 2017 let’s look back at the amazing work created in 2016.
We are happy to announce an integration with the leading cloud-based commerce platform, Shopify. ThingLink on Shopify lets retailers drive conversion with interactive images that communicate the various product details in a quick and elegant way. Shopify currently powers over 160,000 businesses in approximately 150 countries. ThingLink powers 2 million media publishers in 190 countries.
Retailers who download the Shopify/ThingLink app can easily:
1) Annotate their product images directly on Shopify, and this way communicate details and special features on their product images,
2) Link promotional images to individual product pages
3) Add depth to their brand’s story with embedded videos and music, or
4) Collect valuable product feedback with several other call-to-action options.
ThingLink offers its users over 70 rich media tags including Facebook, Instagram, Twitter, Spotify, Wikipedia, YouTube, Vimeo, MailChimp and PollDaddy. To embed content from these services to images, users only need to copy and paste a link from each website to the ThingLink image editor that is now directly available on each Shopify store that has downloaded ThingLink.
An additional bonus for Shopify users comes from ThingLink’s recent HTML5 integration with Facebook. Shopify sellers can now share interactive product images to Facebook and let shoppers explore items without leaving the Facebook News Feed.
Images and videos are most powerful assets for a successful online business; the key is to understand that they are not only illustration, but the place where consumer action happens. We are happy to help Shopify retailers drive engagement and conversion with interactive product images and video.
Today’s digital marketing landscape is extremely cluttered and every brand is vying for the same consumer’s attention. Brands have a secret weapon when it comes to catching the consumer’s eye – CONTENT! The problem is, your content needs to work harder for you. Enter the solution – interactive media.
Interactive media makes your content active vs passive. By providing a discoverable experience for users, you take brand storytelling to the next level and give your customers what they want – brand value. Now you have increased engagement and extended time spent on site.
Join Thinglink as we discuss not only the importance of interactive media and how it will change the way you look at digital marketing but also how important it is to extend your content across multiple digital channels to reach your customers where they are consuming content, including social media sites.
When: Wednesday, June 3, 2015 @ 2P ET/11A PT
If you can’t make it, sign up anyway, and we’ll send you a copy of the webinar right to your inbox.
About the Presenter:
Alicia has over 10+ years in the media and entertainment space (Showtime, MTV Networks, DIRECTV, TiVo) with a focus on driving consumer engagement, branding and partnerships. She is a digital media specialist that launched the mobile marketing efforts for Nickelodeon and has won Mark Awards for her digital campaigns at Showtime Networks. Alicia is a pop culture junkie who runs marathons in her free time.
Magik Muzik recording artist JES has debuted ThingLink’s new interactive video format with iTunes Store inside Facebook News Feed.
Bands and video producers can now use ThingLink to add music discovery, movie rentals, stores and call to action to the surface of any Facebook, YouTube or Brightcove video.
ThingLink offers over 70 unique rich media tags that let viewers browse information from 3rd party websites directly from images and videos. ThingLink’s new iTunes rich media tag includes full album listings and options to preview and buy songs.
“As visual media has become our window to the Internet, ThingLink helps online video publishers to deepen their storytelling and drive conversion with tasteful interactive storefronts and discovery options that engage fans,” says founder and CEO Ulla Engeström.
JES added, “ThingLink’s new iTunes product tag provides a new sense of discovery within music. My fans have a unique opportunity to explore, sample and download additional songs in my full catalogue all without leaving the current music video or behind-the-scenes video they are enjoying at the moment. I’m thrilled to be a part of this ever growing world of discovery that interactive content is providing.”
ThingLink interactive videos contain clickable rich media tags with several types of call to action options: storefronts, video play, email collection, and surveys. Rich media tags appear for viewers during play giving an option to explore the embedded content while pausing the video in the background.
Interactive elements in video multiply viewer engagement, including time spent and and click through rates.
Annotating a video with web links is easy. Simply copy and paste links into ThingLink’s editor. ThingLink automatically transforms and displays the web link as a rich media tag. ThingLink also offers tools to customize rich media tags with branding, icons, images, and several font types and colors.
ThingLink interactive videos are embeddable in web pages and deliver new, real-time performance metrics from across the web, including video views, tag displays, clicks and actions, time on video, and more.
ThingLink’s New HTML5 integration now plays the entire suite of ThingLink rich media objects inside of Facebook News Feed. In addition to images, ThingLink interactive videos with embedded notes and rich media links can be experienced without leaving Facebook.
We are also announcing support for annotating native Facebook videos. Publishers and brands can make Facebook videos more engaging with several call-to-action options such as email sign-up, donate, video play, Facebook “Like” and more.
Content creators on Facebook benefit in two essential ways:
New tool for building engaging Facebook experiences: The new ThingLink integration allows publishers to build engaging, visual social media experiences for their followers on Facebook. Interactive elements on images and video multiply engagement and time spent on visual posts.
Support for multi-channel publishing: ThingLink supports creating and sharing rich media content across the web. The new ThingLink Facebook integration brings easily customizable interactive video to the largest social media platform.
As social media becomes increasingly visual, publishers are looking for new ways to engage their audiences through videos and images. The ability to easily create interactive content and experience it in Facebook brings a new dimension to digital storytelling.
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