Category : Uncategorized

Valentine Cards with notes, pictures, music, and video

When you spend a good couple of hours crafting Valentine cards with a six-year old, and see how they come up with well-thought and apparently accurate complimens for each of their classmates (“You are funny Adam”, “You are kind Tommy”, “You are the best in school Samuel”), you suddenly remember what great Valentines greetings are all about.   Instead of just sending a card with a picture of a heart, it’s about saying something meaningful about the other person in a way that brings a big smile to their face.

We at ThingLink are doing two things for this Valentine’s Day: First, we are updating our icons selector with a red heart,  and second, we are challenging you to use it and say good things about each other!

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Here are ideas of what to add to your greeting:

1- Text: Add friendly notes why you think this person is awesome

2- Picture: Add pictures or fun things you have done together this year

3 – Music: Add a song you want to dedicate to this person

Example: Here is my Valentine’s note to our new customer support specialist Rachel who just joined our Palo Alto team on Monday. We think Rachel is so awesome and hope you will get to meet her soon too!

 

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2015 Australian Open combines images, video, audio, and social media in sports photography

The Australian Open Tennis Championship used ThingLink throughout the 2015 tournament to cover various matches with interactive image recaps. Tennis fans were able to interact with and unlock content like never before.

Turning sports images into a media rich experience

What we find especially interesting here, is the creative combination of images, video, audio, and social media in sports photography. In the images below you will find:

1.  audioBoom audio clips featuring commentator match clips and post game interviews

2. YouTube video highlights of the tournament,

3. Social media: Instagram photos and live tweets from during his match. 

Explore more from the Australian Open, ThingLink and audioBoom:

Stan into semis featuring clips from audioBoom, Instagram photos, and live tweets of Stan Wawrinka’s loss to Kei Nishikori.

Sounds of the Women’s Final featuring clips from audioBoom – Serena Williams wins her sixth Australian Open title against Maria Sharapova

Sounds of the Men’s Final featuring clips from audioBoom – Top ranked Novak Djokovic wins his fifth Australian Open title against Andy Murray

SOURCE: 2015 Australian Tennis Open Official Website

3 tips for sports journalists

1. Images are a great communication platforms for journalists and live reporters. If you are reporting about a sports event, give your images and videos a voice with audioBoom or SoundCloud playercard tags.

2. Curate multiple pieces of media content into your images and make the image a window to the whole event and related content.

3. Sports fans love the extras. Use ThingLink to deliver your readers another way to unlock content about their favorite players and teams.

Interested in learning more?  Sign up today at thinglink.com!

 

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Fast Company: ThingLink Featured In The Grammys’ Social Media Strategy

For a company that has been around for 57 years, finding new ways to grow in the social media is a continuous challenge.

“Every single year social media has changed and it’s up to us to set a new bar when it comes to social media and live events,” tells the Recording Academy CMO, Evan Greene for Fast Company. “We are at a point where text tweets aren’t enough to engage audiences anymore, there needs to be photos, GIFs, videos, and more.”

This week’s issue of Fast Company features The Grammys impressive social media strategy that creatively combines seven social media services: Shazam, Snapchat, Tumblr, ThingLink, Instagram, Facebook, and Twitter.

We at ThingLink are very excited to help The Grammys bring a richer experience to music fans worldwide by curated media posters including pictures and interviews of the nominees,  videos of past performances, and newsworthy facts.

Learn more about the 57th Grammy Awards by exploring the three interactive posters below: The Best Rap Performance, The Best Dance/Electronic Album, and The Best Country Album.

Interested in a media partnership with ThingLink? Drop us a line at social@thinglink.com.

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The Vancouver Canucks use ThingLink to increase fan engagement

In celebration of star player Daniel Sedin’s 1000th NHL game, the Vancouver Canucks in tandem with Tony Harris, the official artist of the NHL Player’s Association, crafted a stunning painting — “The Daniel”.

Using ThingLink, the Canucks adapted this physical piece of art into a digitally interactive guide for fans to unlock extra content, including:

1) A time lapse Vine video of the painting being created

2) Text and image annotations depicting Tony’s motivation for specific details

3) A YouTube video of Daniel receiving “The Daniel” during the pre-game ceremony

4) Links to other works by Tony Harris

The results are in the numbers: viewers engaged with at least six tags, spent an average of 25 seconds on the image, and 45% of total viewers clicked on at least one link!

SOURCE: Vancouver Canucks Official Website

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Create Interactive Maps and Floor Plans in 5 minutes

A popular way to use ThingLink is enhancing maps and floor plans with text annotations, images, videos, and links to more detailed information.  Interactive elements can be used to highlight important details of a plan, which leads to a better overall understanding of the image. Here are three examples:

1. ADDING TEXT NOTES TO A FLOOR PLAN

Floor plans are fascinating, but sometimes hard to decipher. Berliner Morgenpost used ThingLink to explain a layered illustration of The Whitehouse with simple text notes over the image. This is a great way for architects, engineers, and designers to bring attention to the details!

How to do this? First, upload an image of a floor plan on ThingLink. Second, click “edit” to open the image in ThingLink’s editor and click the image to add notes. When you are ready, save the image.

2. INTERACTIVE VENUE MAP

Event organizers often face the challenge of helping people navigate a large space. SLUSH 2014 conference used ThingLink for creating an interactive map of the venue, embedding six images of individual rooms within an overall map of the venue.

How to do this? First, uploaded all images of the space to ThingLink. Second, choose one main image (the floor plan), click edit, and add links to images (link format www.thinglink.com/scene/123456) of the individual spaces. 

3. CREATING AN INTERACTIVE VIDEO TOUR

To provide your audience a comprehensive idea of a physical place, you may want to combine a set of media elements within an interactive video tour.

In this example, Doctors Without Borders created an interactive video tour of one of their Ebola treatment centers. The base video of the treatment center was enriched with Google maps, Youtube videos, images, text and links.

How to do this? Using ThingLink’s Pro Plus account, log in and choose to tag a video. Copy a link from a Youtube or Brightcove hosted video. In the editor, press play and click “add a tag” whenever you would like to embed content on the video. Copy paste links to your desired destination, and adjust colors and fonts from “customization”.

Sign up to ThingLink today or request a demo for your business from andrew@thinglink.com.

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ThingLink Takes Holiday Buying Guides To The Next Level

ThingLink takes point of sale links and allows them to be annotated directly over a product featured in a buying guide. Below is an example of how ThingLink makes this travel buying guide interactive and allows a direct link to buy from within the content vs having a list of all content purchase links separate from the product (see traditional example below).

ThingLink Annotated Interactive Buying Guide with Overlay Point of Sale Links:

Traditional Buying Guide Posts with Point of Sale Links Below Product Images:

traditional shopping guide

As you can see, it’s more effective to convert content engagement to sales by making the content interactive vs a flat image.

Ready to have ThingLink take your online holiday marketing and shopping guides to the next level? Contact Hillary or Alicia.

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ThingLink Launches Interactive Video in Partnership with Worlds’ Leading Online Lifestyle Store YOOX

New York, October 7, 2014– ThingLink, the leading platform for creating integrative images and video for web, social, and advertising channels, and yoox.com, the world’s leading online lifestyle store for fashion, design and art established in 2000, have announced today an exclusive launch partnership to debut an elegant and easy way to annotate videos with notes and rich media links.

Leveraging ThingLink for Videotechnology, the online lifestyle store yoox.com has created an interactive, multidimensional (and of course shoppable) video experience to reveal the many facets of the new yoox.com website. Viewers are invited to “go deeper” into interactive visual, auditory, social media, and commerce-enabled experiences linked to various elements of the video, including:

  • Social media-enriched introductions to style icon Amber Valletta, curator of YOOXYGEN, YOOX Group’s permanent eco-friendly initiative, and Vogue contributing editor Lynn Yaeger, curator of yoox.com’s vintage area
  • Educational and shoppable slideshows of artworks from international galleries and institutions
  • A vine vignette including the exclusive multiple works created for yoox.com by Takashi Murakami, the first artist chosen by the new curator of the art section on yoox.com, Francesco Bonami
  • An interactive image introduction to yoox.com ambassador Madina Visconti di Modrone

“The ability to easily annotate video content introduces a new chapter in online publishing. Our partnership with yoox.com is a wonderful opportunity to innovate new ways for curating engaging web experiences for fashion and lifestyle marketing”, says ThingLink’s founder and CEO Ulla Engeström.

“We are excited to be collaborating with ThingLink to push the boundaries of interactive video technology and exploit new opportunities together. Through the launch of this exclusive partnership, we have sought to create a multi-dimensional experience for our audience that deepens the video’s narrative without interrupting the flow, for an eclectic and playful journey where our customers can experience a new way of shopping”, says Maia Guarnaccia, Global Brand Marketing and Communications Director at YOOX Group

ThingLink for Video offers brands and marketers game-changing enhancements to their digital PR efforts. These interactive video experiences are freely embeddable and sharable, allowing brands to syndicate digital content in a new, inclusive and participatory manor, driving viral views and interactions while deepening relationships with press, blogger, and influencer communities. Brands can now put an embeddable mobile catalog into the hands of thousands of tastemakers and enthusiastic fans. Most importantly, brands will be able to quantify the impact of their content in meaningful and actionable ways, gaining customer behavioral insights beyond clicks and views.

The ThingLink for Video platform is simple enough for a marketer to use without coding experience, yet flexible enough to enable a high degree of customization by a development team. It supports native video uploads as well as YouTube or Brightcove embeds.

yoox.com

yoox.com, established in 2000, is the world’s leading online lifestyle store for fashion, design and art. yoox.com offers a never-ending selection of products, including: an edited range of hard-to-find clothing and accessories from the world’s most prestigious designers, exclusive capsule collections, eco-friendly fashion, a unique assortment of home design objects, rare vintage finds and books and a curated selection of compelling and collectable artworks chosen by international curators and critics from the world’s leading international galleries and institutions. With an unparalleled collection of merchandise, a focus on quality control, and a strong customer focus in over 100 countries, yoox.com offers an outstanding shopping experience.

ThingLink

Founded in 2010, ThingLink (thinglink.com) is the leading platform for marketers and content creators for building interactive images for web, social, and advertising channels. Its features include an editor that allows users to annotate images and video with any content from the web. Brands can distribute interactive images and video to bloggers and other publishers, and track consumer engagement as the content spreads across the web.

ThingLink for Video (video.thinglink.com) is a disruptive new way for fast and simple video annotation. ThingLink interactive videos contain clickable hotspots such as text, images, video, music, and maps. Hotspots appear for the viewer during play giving an option to explore the embedded content while pausing the video in the background. Corporate clients can customize font types and colors to match their brand’s look & feel. More information: Ulla Engeström, CEO, ulla@thinglink.com

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Creating Interactive Kids Books with ThingLink and Minecraft

Mom, can you show me ThingLink, my 5-year-old daughter asked today. My class is going to use it next week so I need to know how it works.

Sure. It’s like adding speech bubbles to images. What would you like to do?

– I’d like to add speech bubbles to pictures of my farm on Minecraft.

[Wow! Fascinating. A whole new use case..]

So she opened the ThingLink app, clicked the camera button at the bottom to select screenshots from the camera roll, and started adding little text snippets over the animal characters. “I’m hungry”, says the little cow. “We have grass to eat”, replies the sheep. After her second image she exclaimed: “This is fun, Mom, I can make a book!” And so she did.

Feature request: The ability to change the icons to “something more fun”. That’s a fair request. Adding that to our road map.

Have a great example of using ThingLink? ThingLink Interactive Image Slams are informal webinars designed to provide educators with opportunities to share creative ways to transform teaching and learning with ThingLink. To learn more and register, contact susan@thinglink.com.

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Replacing ThingLink Branding

If you want to put your own logo in the corner or get rid of it altogether subscribe to our Premium or Corporate services and get access to advanced statistics, configuration options and more!

Step 1: Click edit

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Step 2: Click “ThingLink” branding in lower right corner of your image

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Step 3: Select pre-loaded custom icon of your choice

Screen Shot 2014-06-05 at 11.05.54 AM

Step 4: Save and view

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ThingLink branding changes – more options for image customisation

ThingLink branding on your images will change, and Premium users have now more options to customise their image display.  

1. The four-dots logo displaying on the upper left corner of the image will change into a ThingLink logo on the lower right corner of the image. This logo can now be replaced with YOUR company logo with ThingLink Premium or Corporate account.

2. Share and touch icons from the left side will move to the right side of the image. Premium or Corporate users have the option to hide these icons.

3. A mouse-over of the ThingLink logo on the bottom right corner will show related images. Premium and corporate users can disable related images. 

 

The branding change will serve two important goals

  • Performance optimization: we have noticed that links placed in the upper left corner perform better than links elsewhere on the image.  With the branding change, this area is now reserved for your content!
  • Customization for campaigns: many of our business users have requested an easy way to remove all additional icons from the image or replace the ThingLink logo with their own company logo. We have made this option available with purchase the of a Premium subscription for $250 per month. View-based campaigns are also available at a starting price of $300 for 50,000 views.

How will this impact your images? 

  • White Label Clients: If you have purchased a white label account, this change will not impact your images.
  • ThingLink Premium and Corporate Clients:  You will have a full access to our customize your images by replacing ThingLink logo with your own company logo OR removing ThingLink logo using our preloaded transparent icon.   You can also hide the “share and touch” icons from all images.
1) Click "ThingLink" Logo 2) Select the transparent icon 3) Save

1) Click “ThingLink” Logo 2) Select the transparent icon 3) Save

1) Click "Sharing Settings" 2) Uncheck the "Share & touch icons" box 3) Save

1) Click “Sharing Settings” 2) Uncheck the “Share & touch icons” box 3) Save

  • Basic Free account, Teacher and Student accounts: The branding change will be effective on June 5th, 2014 and will be applied to all images created under the ThingLink Basic account.

The branding change will be effective on June 5th, 2014 and will be applied to all images created under ThingLink Basic. Please contact our sales team at sales@thinglink.com with any questions.

 

 

 

 

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