Today at Wired 2011 in London we announced the launch of ThingLink Labs; a dedicated environment from which to incubate and productize innovations in the field of image interaction. The launch project for ThingLink Labs is Rich Media Notes, a printable version of ThingLink images with Near Field Communications (NFC)-enabled Rich Media Tags that are readable by enabled smartphones and devices.
ThingLink will showcase Rich Media Notes for the first time at Wired 2011 in London on 13th & 14th October in collaboration with famous London-based designer Klaus Haapaniemi, whose installation at the event will showcase NFC-enabled interaction with images and physical objects. Delegates attending Wired 2011 will be given customised Rich Media Notes which, when read by an NFC enabled device, will link through to a purpose-built ThingLink profile image or their page on personal web profile service, About.me. “When images and everyday objects become access points to web content, the consumption and distribution of online media will change from laptop to mobile devices,” commented Ulla Engeström, CEO of ThingLink. “With Rich Media Notes, we are creating demand for new kinds of enhanced, printable products such as posters, flyers and handouts that carry rich media web content, discoverable through NFC.”
Rich Media Notes will be make it possible to print ThingLink content-embedded images as posters, photos or physical goods – harnessing the best content the web has to offer and encouraging deeper engagement from consumers. A printed image can now contain a song, a video, a blogpost or a link to an online community. Until now NFC has been used primarily in the field of payments, but Rich Media Notes will enable users for the first time to create unique, creative opportunities in the fields of marketing, publishing, advertising, entertainment and education.
“About.me is about bringing together users’ online identities into one place as well as offering a single home for their social media outreach,” said Tony Conrad, co-founder of about.me. “Our collaboration with ThingLink’s Rich Media Notes offers a glimpse into the future of how people will tell and share their own stories through pioneering tech such as NFC.”
First announced in June this year, ThingLink has brought a new dimension to images on the web via Rich Media Tags, transforming static images into navigational platforms. From hand-drawn artwork to professional photography, Rich Media Tags can be applied to any image and already allow the in-image embedding of links from some of the world’s leading social content platforms such as YouTube, iTunes, Spotify, Wikipedia, Twitter, Flickr, Facebook, Amazon, Etsy and many more.
For the Wired 2011 launch, Rich Media Notes have been created in collaboration with UPM RFID, providers of NFC tags, and TagAge, providers of NFC printing solutions. For more information on Rich Media Notes head over to http://rmn.thinglink.com/