ThingLink takes point of sale links and allows them to be annotated directly over a product featured in a buying guide. Below is an example of how ThingLink makes this travel buying guide interactive and allows a direct link to buy from within the content vs having a list of all content purchase links separate from the product (see traditional example below).
ThingLink Annotated Interactive Buying Guide with Overlay Point of Sale Links:
Traditional Buying Guide Posts with Point of Sale Links Below Product Images:
As you can see, it’s more effective to convert content engagement to sales by making the content interactive vs a flat image.
New York, October 7, 2014– ThingLink, the leading platform for creating integrative images and video for web, social, and advertising channels, and yoox.com, the world’s leading online lifestyle store for fashion, design and art established in 2000, have announced today an exclusive launch partnership to debut an elegant and easy way to annotate videos with notes and rich media links.
Leveraging ThingLink for Videotechnology, the online lifestyle store yoox.com has created an interactive, multidimensional (and of course shoppable) video experience to reveal the many facets of the new yoox.com website. Viewers are invited to “go deeper” into interactive visual, auditory, social media, and commerce-enabled experiences linked to various elements of the video, including:
“The ability to easily annotate video content introduces a new chapter in online publishing. Our partnership with yoox.com is a wonderful opportunity to innovate new ways for curating engaging web experiences for fashion and lifestyle marketing”, says ThingLink’s founder and CEO Ulla Engeström.
“We are excited to be collaborating with ThingLink to push the boundaries of interactive video technology and exploit new opportunities together. Through the launch of this exclusive partnership, we have sought to create a multi-dimensional experience for our audience that deepens the video’s narrative without interrupting the flow, for an eclectic and playful journey where our customers can experience a new way of shopping”, says Maia Guarnaccia, Global Brand Marketing and Communications Director at YOOX Group
ThingLink for Video offers brands and marketers game-changing enhancements to their digital PR efforts. These interactive video experiences are freely embeddable and sharable, allowing brands to syndicate digital content in a new, inclusive and participatory manor, driving viral views and interactions while deepening relationships with press, blogger, and influencer communities. Brands can now put an embeddable mobile catalog into the hands of thousands of tastemakers and enthusiastic fans. Most importantly, brands will be able to quantify the impact of their content in meaningful and actionable ways, gaining customer behavioral insights beyond clicks and views.
The ThingLink for Video platform is simple enough for a marketer to use without coding experience, yet flexible enough to enable a high degree of customization by a development team. It supports native video uploads as well as YouTube or Brightcove embeds.
yoox.com, established in 2000, is the world’s leading online lifestyle store for fashion, design and art. yoox.com offers a never-ending selection of products, including: an edited range of hard-to-find clothing and accessories from the world’s most prestigious designers, exclusive capsule collections, eco-friendly fashion, a unique assortment of home design objects, rare vintage finds and books and a curated selection of compelling and collectable artworks chosen by international curators and critics from the world’s leading international galleries and institutions. With an unparalleled collection of merchandise, a focus on quality control, and a strong customer focus in over 100 countries, yoox.com offers an outstanding shopping experience.
Founded in 2010, ThingLink (thinglink.com) is the leading platform for marketers and content creators for building interactive images for web, social, and advertising channels. Its features include an editor that allows users to annotate images and video with any content from the web. Brands can distribute interactive images and video to bloggers and other publishers, and track consumer engagement as the content spreads across the web.
ThingLink for Video (video.thinglink.com) is a disruptive new way for fast and simple video annotation. ThingLink interactive videos contain clickable hotspots such as text, images, video, music, and maps. Hotspots appear for the viewer during play giving an option to explore the embedded content while pausing the video in the background. Corporate clients can customize font types and colors to match their brand’s look & feel. More information: Ulla Engeström, CEO, email@example.com
– Mom, can you show me ThingLink, my 5-year-old daughter asked today. My class is going to use it next week so I need to know how it works.
– Sure. It’s like adding speech bubbles to images. What would you like to do?
– I’d like to add speech bubbles to pictures of my farm on Minecraft.
[Wow! Fascinating. A whole new use case..]
So she opened the ThingLink app, clicked the camera button at the bottom to select screenshots from the camera roll, and started adding little text snippets over the animal characters. “I’m hungry”, says the little cow. “We have grass to eat”, replies the sheep. After her second image she exclaimed: “This is fun, Mom, I can make a book!” And so she did.
Feature request: The ability to change the icons to “something more fun”. That’s a fair request. Adding that to our road map.
Have a great example of using ThingLink? ThingLink Interactive Image Slams are informal webinars designed to provide educators with opportunities to share creative ways to transform teaching and learning with ThingLink. To learn more and register, contact firstname.lastname@example.org.
If you want to put your own logo in the corner or get rid of it altogether subscribe to our Premium or Corporate services and get access to advanced statistics, configuration options and more!
Step 1: Click edit
Step 2: Click “ThingLink” branding in lower right corner of your image
Step 3: Select pre-loaded custom icon of your choice
Step 4: Save and view
ThingLink branding on your images will change, and Premium users have now more options to customise their image display.
1. The four-dots logo displaying on the upper left corner of the image will change into a ThingLink logo on the lower right corner of the image. This logo can now be replaced with YOUR company logo with ThingLink Premium or Corporate account.
2. Share and touch icons from the left side will move to the right side of the image. Premium or Corporate users have the option to hide these icons.
3. A mouse-over of the ThingLink logo on the bottom right corner will show related images. Premium and corporate users can disable related images.
The branding change will serve two important goals
How will this impact your images?
The branding change will be effective on June 5th, 2014 and will be applied to all images created under ThingLink Basic. Please contact our sales team at email@example.com with any questions.
ThingLink is an amazing tool for teaching and learning that is now supported across platforms to provide teachers and students with a variety of flexible options to extend the learning beyond the classroom walls. The recent addition of the Android app, along with existing the iOS app and web based platform, completes the full circle of possibilities for creating interactive images.
Students can bring their mobile devices to a museum to capture life as it happens. Perhaps they have access to school owned iPads or Android tablets, or maybe they can can be allowed to bring their own iPhones or Android phones with them. Either way, they can document learning as they explore.
While working on the mobile app during the field trip phase of the learning experience, student work is stored locally on their own devices, which eliminates the need for an Internet connection. Students can take a photo and tag it with another photo, video, or text right on the spot. This type of active participation will help them focus on the learning instead of simply running around the museum from exhibit to exhibit as passive observers.
Explore this example of work that could be completed on the spot during a field trip visit.
When students return to school after a field trip, they can use the web based version of ThingLink on a school computer, or continue the work on a mobile device to put it all together and tell the story of the museum visit. They can add their images to a ThingLink Class Channel, organize their ideas and extend the learning through research. Perhaps they want to add a YouTube video, or link to a website for more information. They can use the wealth of resources available on the world wide web to dig deeper as they continue to make personal connections.
Students can finish their projects at home on whatever device is convenient and available. They can log in to ThingLink on their home computer or use their personal tablet or phone to put the finishing touches on their interactive images. They can explore and dig deeper to expand their knowledge beyond what they learned at the museum. They can compare their experience with the experiences of their peers by exploring the class channel dedicated to the field trip. They can comment on each other’s images to provide feedback to their classmates.
Explore this interactive image to discover the full circle of possibilities for teaching and learning with ThingLink.
Great news: the Android version of ThingLink Mobile is now available for download at the Google Play store.
IMPORTANT NOTE: teachers and students can log in with their existing ThingLink username and password. If you are a new teacher user, please create a ThingLink EDU account here.
To optimize ThingLink functionality in the classroom and on field trips, we have added many new features including the ability to add images on images, copy-paste links from Safari browser, Google+ login, and the possibility to re-edit images.
Our Android app works on all Android phones and tablets running Android 4.0 or more recent OS versions. This covers approximately 80% of active Android devices in the world.
We are excited about this launch and hope you are too! The Android version of our service completes ThingLink’s cross-platform story and makes it possible to create and edit ThingLink images from web browser, iOS and now Android-supported devices. This means you can easily start creating new images on a field trip, and edit them later in the classroom or at home.
Please visit our app page and add ThingLink Mobile to your selection of favorite apps!
What do you think?
This is the first time we have released an Android app and our team is hungry for all the feedback we can get. Is the Android (or iOS) app effective? What features do you like the most? Is there anything limiting that needs improvement?
Please send us a note to firstname.lastname@example.org
ThingLink is working fine on the last 2 versions of the browsers mentioned below:
We don’t officially support Opera but Thinglink would works just fine with it as well.
We don’t support Internet Explorer 6 and 7 anymore, but ThingLink works great on Internet Explorer 8 and above.