New York, October 7, 2014- ThingLink, the leading platform for creating integrative images and video for web, social, and advertising channels, and yoox.com, the world’s leading online lifestyle store for fashion, design and art established in 2000, have announced today an exclusive launch partnership to debut an elegant and easy way to annotate videos with notes and rich media links.
Leveraging ThingLink for Videotechnology, the online lifestyle store yoox.com has created an interactive, multidimensional (and of course shoppable) video experience to reveal the many facets of the new yoox.com website. Viewers are invited to “go deeper” into interactive visual, auditory, social media, and commerce-enabled experiences linked to various elements of the video, including:
“The ability to easily annotate video content introduces a new chapter in online publishing. Our partnership with yoox.com is a wonderful opportunity to innovate new ways for curating engaging web experiences for fashion and lifestyle marketing”, says ThingLink’s founder and CEO Ulla Engeström.
“We are excited to be collaborating with ThingLink to push the boundaries of interactive video technology and exploit new opportunities together. Through the launch of this exclusive partnership, we have sought to create a multi-dimensional experience for our audience that deepens the video’s narrative without interrupting the flow, for an eclectic and playful journey where our customers can experience a new way of shopping”, says Maia Guarnaccia, Global Brand Marketing and Communications Director at YOOX Group
ThingLink for Video offers brands and marketers game-changing enhancements to their digital PR efforts. These interactive video experiences are freely embeddable and sharable, allowing brands to syndicate digital content in a new, inclusive and participatory manor, driving viral views and interactions while deepening relationships with press, blogger, and influencer communities. Brands can now put an embeddable mobile catalog into the hands of thousands of tastemakers and enthusiastic fans. Most importantly, brands will be able to quantify the impact of their content in meaningful and actionable ways, gaining customer behavioral insights beyond clicks and views.
The ThingLink for Video platform is simple enough for a marketer to use without coding experience, yet flexible enough to enable a high degree of customization by a development team. It supports native video uploads as well as YouTube or Brightcove embeds.
yoox.com, established in 2000, is the world’s leading online lifestyle store for fashion, design and art. yoox.com offers a never-ending selection of products, including: an edited range of hard-to-find clothing and accessories from the world’s most prestigious designers, exclusive capsule collections, eco-friendly fashion, a unique assortment of home design objects, rare vintage finds and books and a curated selection of compelling and collectable artworks chosen by international curators and critics from the world’s leading international galleries and institutions. With an unparalleled collection of merchandise, a focus on quality control, and a strong customer focus in over 100 countries, yoox.com offers an outstanding shopping experience.
Founded in 2010, ThingLink (thinglink.com) is the leading platform for marketers and content creators for building interactive images for web, social, and advertising channels. Its features include an editor that allows users to annotate images and video with any content from the web. Brands can distribute interactive images and video to bloggers and other publishers, and track consumer engagement as the content spreads across the web.
ThingLink for Video (video.thinglink.com) is a disruptive new way for fast and simple video annotation. ThingLink interactive videos contain clickable hotspots such as text, images, video, music, and maps. Hotspots appear for the viewer during play giving an option to explore the embedded content while pausing the video in the background. Corporate clients can customize font types and colors to match their brand’s look & feel. More information: Ulla Engeström, CEO, email@example.com
- Mom, can you show me ThingLink, my 5-year-old daughter asked today. My class is going to use it next week so I need to know how it works.
– Sure. It’s like adding speech bubbles to images. What would you like to do?
- I’d like to add speech bubbles to pictures of my farm on Minecraft.
[Wow! Fascinating. A whole new use case..]
So she opened the ThingLink app, clicked the camera button at the bottom to select screenshots from the camera roll, and started adding little text snippets over the animal characters. “I’m hungry”, says the little cow. “We have grass to eat”, replies the sheep. After her second image she exclaimed: “This is fun, Mom, I can make a book!” And so she did.
Feature request: The ability to change the icons to “something more fun”. That’s a fair request. Adding that to our road map.
Have a great example of using ThingLink? ThingLink Interactive Image Slams are informal webinars designed to provide educators with opportunities to share creative ways to transform teaching and learning with ThingLink. To learn more and register, contact firstname.lastname@example.org.
We are excited to announce the acquisition of Smartag, the St. Petersburg-based interactive video company founded in 2011. As part of the acquisition, Smartag’s engineering team including founders Alexey Solomatin (CEO) and Andrey Lyuberg (CTO) will join ThingLink.
Working with Smartag’s highly-skilled team, we will continue in our mission to provide cutting edge publishing solutions–both image and video based–to our diverse array of content creators.
We would like to warmly welcome the Smartag team and look forward to sharing more exciting news in the coming weeks!