Internet is changing and so is our support.

ThingLink is working fine on the last 2 versions of the browsers mentioned below:

  • Mozilla Firefox
  • Google Chrome
  • Safari
  • Internet Explorer

We don’t officially support Opera but Thinglink would works just fine with it as well.

We don’t support Internet Explorer 6 and  7 anymore, but ThingLink works great on Internet Explorer 8 and above.

 

If you bump into any bugs using ThingLink please let us know about them at our support forum or by e-mailing us at support@thinglink.com

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ThingLink has just launched a new feature: hashtags. Hashtags are handy searchable smart phrases that will make it easier to search and follow interesting content on ThingLink. In this post Susan Oxnevad writes about how hashtags can be used to accomplish some important classroom tasks, and how they can provide teachers and students with a way to easily organize ThingLink content within a safe learning environment.

Use ThingLink Hashtags to Easily Organize Content

1. Create Classroom Hashtags
Create a classroom hashtag and use it to help students quickly search for interactive images created by their own group. Keep it simple and slightly unique, try something like #Oxnevad101.

2. Create School Hashtags
If you are lucky enough to have a few colleagues in your school to explorie ThingLink EDU with, consider creating a school hashtag, like #BeyeSchool, to connect and collaborate. Teach students to use multiple hashtags to organize their searchable content.

3. Create Content Specific Hashtags
Create content specific hashtags to collaborate with members of the ThingLink EDU community. If you want to extend your reach, use the hashtags in your classroom Tweets too.

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4. Use ThingLink Hashtags to Address Internet Safety

Use avatars and pen names to remind students about Internet safety every time they create an interactive image. Students can create and use their own custom avatar icon to identify and organize their images, They can pop hashtags into the image description. They can create and use their own avatar pen name hashtags to protect their identities when online while providing them with opportunities to express themselves through their own personal ThingLink identity.

5. Use ThingLink Hashtags to Teach Students to Search
With the Internet in our pockets, searching has become an extremely important and useful skill to teach our students. Using hashtags can help students understand how the Internet is organized while allowing them to participate in the organizational process. Students can use multiple hashtags on every interactive image they create, but start simple and grow your hashtag network through experience.

6. Use ThingLink Hashtags to Collaborate & Connect
Teachers can invent and use ThingLink hashtags to collaborate with others and expand your personal learning network. Use hashtags to search and find content to target current initiatives and best practices. Here are a few ideas:
- Bloom’s Higher Order Thinking Skills
- Levels of Difficulty
- Multimedia Type
- Common Core State Standards

Try ThingLink Hashtags today!

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Starting today, Danish teachers and students can now create interactive images for teaching and homework as Skoletube integrates the Finnish interactive image platform ThingLink to their set of educational tools.

We are thrilled that Thinglink is now integrated with Skoletube. Thinglink brings life and interactivity to images and this has a big potential in the classroom,” remarks Marcus Bennick from LærIT/Skoletube. “Digital workflow is a key factor today and with the Thinglink integration on Skoletube we really have a smooth setup which I know our Danish teachers and students will love.

The Danish government is at the forefront of transforming teachers and students into media savvy citizens by making it easy to appropriate new web technology without risking their privacy. Denmark has created a national educational single sign on solution called UniLogin that allows access to web services and applications with a student ID number and password.

Skoletube, an educational portal  that currently reaches 75% of Danish schools, uses UniLogon for allowing teachers and studets to create interactive images with ThingLink and share their creations back to Skoletube’s class channels.

“Whether you are interested in physics, engineering, design, biology, or political sciences, interactive images offer a whole new mobile-friendly way for learning and teaching. We are very excited about our collaboration with Skoletube and look forward to supporting our growing user community in education,”  says Ulla Engeström from ThingLink.

ThingLink was recently chosen by Forbes as one of the Top 5 Companies that made media consumption smarter in 2013, and has become one of the most a popular free web tools for education professionals in the US.

 

We hope students and teachers enjoy the new integration and look forward to seeing what they create and learn together using ThingLink and SkoleTube!

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This is a full time position based in New York City with a start date between mid December and January 1st. Some travel may be required.

To apply, please email a resume and cover letter to cyril@thinglink.com.

Sales Engineer – New York, NY

As part of the sales and marketing team, you will primarily handle tasks related to premium client technical support, partnerships, and community support. You may also participate in our mainline software development, as much as other duties allow. As in many startups our team members wear multiple hats, and for this position we are looking for a flexible generalist more than a specialist. You should have good knowledge of HTML/CSS/Javascript and you care about making things work for other people. 

Main responsibilities are:

  • Support the sales team based in New York and
    • Assess project feasibility
    • Find technical solutions for customer or partner requests
    • Implement technical solutions
    • Participate on customer and partner calls (US time zones; sometimes Europe)
  • Support our community with their questions and requests

Desired Skills & Experience:

  • HTML/CSS/Javascript
  • Great customer service skills
  • Self-motivated and self-organized
  • Flexible and open-minded attitude
  • Solutions-oriented

We consider as a plus:

  • JQuery knowledge
  • Java knowledge
  • iOS/Android development experience
  • Haskell knowledge
  • Previous start-up experience or start-up minded
  • Passionate about internet services

 

ABOUT THINGLINK

ThingLink is an easy-to-use platform for creating interactive images.  Our products are being used by small and large companies alike, all across the globe; from teachers in Australia to Fortune-50 companies in the USA.  We’re serving hundreds of millions of API calls every month; yet keep a tight, informal organization. For more information about ThingLink, visit www.thinglink.com/business or www.thinglink.com

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By Stacey Decker

It’s a premise familiar to online journalists: There’s a new tool for creating interactives. It’s sleek and it has the potential to increase reader engagement. Fast forward 6 months and you can’t even remember your login information to get on the site. (Let’s hope you know your mother’s maiden name.)

Online tools are a lot like real tools that way—some just collect dust. In modern newsrooms, where journalists are strapped for time, new forms of storytelling need to have a high impact, but a low barrier to entry. ThingLink has those elements. For us at Education Week, it’s a useful resource … and one that we actually use.

Why We Use Thinglink

There are a few complex features of ThingLink that are especially impressive. The interface is extremely user-friendly. Thinglink is integrated with other platforms we already use, like YouTube and Soundcloud. Thinglink provides publishers with a lot of useful analytics about images and viewer behavior, including hovers and clicks. And the site has an engaged community.

But the real beauty of Thinglink is its simplicity. It’s easy to conceptualize a story that works in this format. There aren’t any prerequisites to begin using the tool, other than a good idea. And that good idea gives back. Embed a Thinglink on your site and you can take create an immersive experience on any page.

How We Use Thinglink

At Education Week, we have two main uses for Thinglink:

1. Narrative Storytelling

When using Thinglink to tell a story, we let our photography take the lead. The context, links, and additional material we layer on ties everything together. In this example (now with more than 4,000 views), images, text, and audio, converge to reveal the complexities of arming educators:

2. Infographics and Resource Multimedia Thinglink can be helpful to journalists looking for interesting ways to present data, information, and tips and tricks. In our most popular Thinglink to date (with almost 20,000 views), we used the tool to show our audience of educators how to teach students to vet research materials:

Three Tips for Journalists

If I’ve convinced you to try Thinglink, here’s some helpful advice:

1. Look at what other publishers are doing.

Plenty of newspapers—international, national, and local—are using Thinglink to show off their front pages, section fronts, and $126 billion dollar magazine covers. Others have gotten more inventive. The Washington Post partnered with Thinglink on their coverage of the 2013 White House Correspondents’ Dinner. The Guardian has used Thinglink to layer videos and archival material on top of infographics. Mashable’s used it to make a holiday gift guide. And Discovery Communications has worked with Thinglink to use the tool as a way to deliver advertising.

2. Look at what everybody else is doing.

Commercial outfits like Home Depot, State Farm, and Groupon are using Thinglink to share tips and promote products and services. Thinglink’s unaffiliated users are arguably the most innovative, using the medium to enhance posters, illustrations, maps, and historical photos.

3. Experiment and Edit.

The best way to get acquainted with Thinglink is to upload an image and start tagging. (If you want to do this in private, change your image visibility to “unlisted” until you’ve got your image the way you want it.) Look for additional media (videos, audio, photos, tweets, etc.) to make your images richer. But don’t overdo it; tags shouldn’t overwhelm your image. In the same vein, keep tag descriptions short. And think about the order of your tags. In the end, your Thinglink should service your reader.

Bonus Tip: Get the browser plugin. (It’s a huge time saver.)

I look forward to seeing more of the creative and complex ways newsrooms and publishers put this tool to work for them.


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Stacey Decker is Online News Editor at Education Week (www.edweek.org), America’s source for news and opinion on K-12 education issues.

 

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Enjoy some Halloween ThingLinks that caught our eyes. A Happy Halloween to all!

 

 

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If you’re a startup, a small-to-medium sized business, a not-for-profit, a political action committee, an indie record label, a college, a small publisher or a professional educator interested in using ThingLink’s premium features, now you can upgrade online to our Small Business Premium Starter Package.

For as little as $250 you get an annual account license with:

  • 50,000 Views — Add more views as you need them.
  • Unlimited Images — Post an unlimited number of images to your account.
  • Multi-User – Invite multiple team members and colleagues into your group/channel to create, distribute and manage images.
  • Make Images Public, Private, Unlisted — Set a preference for each image and control views – from public to private to unlisted.
  • Advanced Dashboard — Get detailed metrics on how your images and content perform, and metrics for web and social channels where your images are shared.
  • Personalized Icons — Upload company logos and graphics to customize your images.
Premium Small Business includes comprehensive performance metrics on each image.

Premium Small Business includes comprehensive performance metrics on each image.

 

Upgrade to Premium Small Business today and start driving higher engagement for your images on web pages and social channels.

Questions? Write Sales@ThingLink.com.

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Screen Shot 2013-10-14 at 11.30.52 AMThe Interactive Image Revolution – How Top Brands are Powering Engagement,” a report presented today at the Pivot Conference, features the first independent analysis of ThingLink interactive image performance and its use by major publishers and brands.

To obtain a specific sense of ThingLink’s impact on ad fundamentals, The Pivot Conference and ThingLink worked together during the summer of 2013 to study ThingLink programs of companies across four core categories: Editorial Web, Editorial Social, Brand Web and Brand Social. In each case, actual, live ThingLink implementations were examined. In each category, 15 ThingLink enabled images were studied.

The results of the study show a dramatic impact for ThingLink images as response generators. At a time when banner ad click rates subsist between .01% and .04%, depending on source, ThingLink delivered an average click rate of between 5.7% and 16%. Not only was the overall response rate breathtakingly high, the study indicated some clear reasons why.

According to Mike Edelhart, CEO of Pivot, who authored the report, “One of the reasons ThingLink’s information-embedding approach has power is because it transforms an image from a single object, clickable or not, into a cornucopia of information choices. This produces an engagement intensification that neither standard images nor content approaches can deliver.”

ThingLink content elements generated “hover” engagement at up to nearly 4X the level of views. This means a ThingLink image can generate four interactions from a single view. At the lowest level, ThingLink produced a 50% secondary engagement per view. Any one of these intensified interactions can be the trigger for a click.

“In short, the information-enabled image appears to be a more powerful tool for generating clicks than any other we have seen before,” said Edelhart.

The ThingLink study shows clearly that the more information options in an image – shown on the table as number of Tags – the higher the engagement intensification. That doesn’t necessarily lead directly to higher click rates, but it certainly increases the potential for maximization.

Another view of ThingLink’s power can be seen by diving into the performance of Groupon’s program in the summer of 2013. Across six different products, ThingLink produced a remarkable click rate of 16% and an intensification of 96%, which means that nearly all of those who viewed the images saw the additional content that ThingLink delivered. In essence, that is a fundamental doubling of engagement; each user sees both the image itself and at least one additional piece of content on each view. We feel it is this essential intensification that drives ThingLink’s high response rates.

In addition to studying how others use ThingLink, Pivot itself used the platform to enhance promotion and information delivery for the Conference.

“We addressed the challenge of bringing a star-studded preview video about Pivot to our home page without pushing other key content below the fold by embedded the video thumbnail into our home page header with ThingLink,” noted Edelhart.  “There was a 41% increase in new traffic to Pivot’s external marketing programs after creating a Thinglink button to promote the program within Pivot’s web header.”

Pivot Conference also used ThingLink to transform the images of Pivot’s speakers into information launch pads.  “With ThingLink we were able to bring web pages, social connections, bios, videos and other speaker background right into the pictures,” added Edelhart.  There was an increase in the average time on the speaker section of Pivot’s website from 3:07 to 4:04. Conference organizers also received a gush of pleasure from Pivot’s generally hard to please speakers to this implementation, as many asked to include additional content within their pictures on the site.

For more information visit ThingLink.com. For a copy of the report visit the Pivot Conference.

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ThingLink and Discovery Communications, the world’s #1 nonfiction media, have announced a partnership for deploying ThingLink-powered interactive images and display ads across the digital destinations for Discovery Channel, TLC, Animal Planet, Science and other networks in their portfolio.

To enhance the partnership, Discovery, ThingLink, and Flite announced an integration of ThingLink inside Flite’s Ad Studio. Flite publishers like Discovery, as well as advertisers, agencies and brands with ThingLink premium accounts, can now deploy ThingLink-powered rich media display ads for desktop and mobile through Flite’s ad server platform.

images

Discovery is driving digital advertising innovation by utilizing Thinglink’s interactive tagging capabilities to enhance their content and to deliver value for partners. By using custom-designed images, Discovery can tell more compelling creative stories that offer clients and brands the chance to integrate more seamlessly around sponsorship initiatives or custom-produced programs.

Key to their strategy is organically driving views and engagement beyond traditional advertising techniques through SEO and increased fan engagement that extends to social connections.  Discovery will strategically target these new rich media ads to compliment their image-based editorial content thereby creating a cohesive user experience that feels very integrated and blurs the line between content and traditional ad spaces.

ThingLink’s Premium platform enables publishers to serve 3rd party content over images. Publishers can use custom graphical icons on ThingLink images and build proprietary in-image applications for shopping, content marketing, and social connection. ThingLink’s real-time metrics allow for invaluable data collection with click-through-rates that continually outperform standards. ThingLink images are also viewable across social channels and web pages and shareable to social channels like Facebook, Twitter and Tumblr.  Four of the top ten newspaper publishers and ten of the top fifty global brands use ThingLink for creating and sharing interactive images.  ThingLink publisher partners also include CBS Interactive and New York Magazine.

Flite empowers their publisher and brand clients to easily publish brand assets and messaging directly into their paid media. Flite has an expanding library of third party ad components, which allow clients to easily bring in content from providers such as Twitter, Facebook, Youtube, and more. With the added integration of ThingLink, Flite continues to offer interactive functionality within display advertising for both clients and partners.

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We are pleased to invite you to attend Pivot 2013 on October 15th and 16th at The Altman Building in New York City and take advantage of a special discount courtesy of ThingLink. ThingLink is pleased to be a sponsor the event and serve as a Pivot preferred partner.

This year, Pivot will focus on The Total Digital Experience. As always host Brian Solis will guide us through the latest expression of the Social Revolution.  No longer are mastery of social marketing and communications enough to be a truly Social brand. Now, companies must achieve experiences that span mobile to online to real world in ways that reflect the complete relationship they have with their customers, influencers and employees.

Pivot 2013 will deliver in depth examinations of integrated experiences from some of the biggest brands on Earth, intense provocations where audience members debate the big ideas shaping Social alongside our speakers, transformation of literary and visual media as seen through the eyes of celebrated authors and TV stars, and much more.

We certainly hope that you can join us at Pivot, and to that end we’d like to offer you a 10% discount off of registration; this discount is good for you and for any of your colleagues who are able to attend along with you.

You can click here to register at this special price. Please contact Pivot’s VIP/Speaker Coordinator, Marni Edelhart, with any additional questions.

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