We’ve recently been involved in a fantastic initiative with Cancer Research UK (CRUK), where the creative harnessing of ThingLink, Facebook and Spotify has helped the UK’s largest charity to deliver a truly engaging, image-based competition to help raise money for ‘Race for Life’.
Race for Life is the largest women-only fundraising event in the UK – where women of all ages and fitness levels come together to walk, jog or run to help beat cancer. Working in partnership with Sony BMG, they’ve released a compilation of energetic, feel good hits designed to provide the soundtrack to a participant’s training regime. To support the release we helped them create a Facebook competition tab, where we located a puzzle illustration with 10 song titles hidden inside – can you spot them?
The competition was promoted to the 232,000 fans on the page – who were asked to submit their answers to an email address on the tab. The competition received hundreds of entries. Once the competition was closed – we used ThingLink technology to turn the static image into one embedded with Spotify Rich Media Tags, so the competition answers would be revealed when anyone scrolled over it to reveal the 10 hotspots.
Alone the picture competition works as a great piece of buzz promotion for the record, but with the Spotify Rich Media Tags embedded it provides deeper engagement and a ‘try before you buy’ experience of the soundtrack.
You can check it out live on the page here.
This initiative is a really strong example of how new technology can be used in creative, combinative ways and utilized to deliver effective, powerful fundraising and engagement campaigns such as this one.
As some of our power users may already have noticed, you can now import your Flickr photos onto your ThingLink dashboard to be easily tagged and shared. Instead of single tagging images with URLs, you can now import your entire Flickr photostream into ThingLink, streamlining the process of tagging your images. This opens up new opportunities for Flickr users who want to enhance their images with rich media tags such as YouTube videos, music from Soundcloud as well as Twitter and Facebook profiles. Importing your photos is an effortless process. Below is a quick 4-step guide to get you going:
Step 1: Log into Thinglink from our homepage
Step 2: In the dashboard, click on the “Import from Flickr” right below the chart.
Step 3: Enter you flickr user name
Step 4: Click on the images you wish to import to Thinglink and after that click the “Import selected images” button.
Step 5: The images have now been imported to your dashboard where you can tag and share them.
We hope this aids you in finding content to tag more easily. Naturally you can still enable your entire site with ThingLink, automatically making all of your site’s images taggable.
Interacting with Facebook, YouTube, Flickr, Spotify, Vimeo, Wikipedia, SoundCloud, Twitter is now possible from within a single image.
Our free ThingLink tagging tool is nearly one year old. During the first half of this year we put some effort in making it stable and easy to use, and to be perfectly honest with you, we think we have succeeded quite well.
During the second half of the year we have invested in making our tags more interesting. Previously, and mostly still, they have been links that directs the viewer to another site. Now, with this launch, our tags can transform into people’s favorite services that can be consumed on the image without having to leave the page. This is a new powerful form of reader engagement and conversion that you will be able to monitor in real time.
So from today, web publishers, brands and bloggers can make their images more engaging with our Rich Media Tags for Facebook, YouTube, Flickr, Spotify, Vimeo, Wikipedia, SoundCloud and Twitter; each of which can be used to tell the story behind anything. Here are some examples that have inspired us. Happy tagging!
We invited tech public relations guru and musician Neil Vineberg to reflect upon his work with ThingLink and the benefits the tagging tool has for bands and music agencies. Enjoy.
As an indie artist with a #1 world music CD, “Sacred Love,” I know first-hand the challenges faced by artists seeking to successfully promote music and engage fans online.
Do it yourself musicians today need know social media, digital rights management, distribution, touring and other fields of expertise to really compete. What’s exciting is that many of the tools and platforms now available to musicians allow them to operate their brand just like a record label.
The challenge for artists remains knowing the nuances of these often complex tools, how they work and and how they might best integrate together. That’s why I was honored to represent ThingLink on the Tools for Your Band panel at the recent San Francisco MusicTech Summit with J. Sider from RootMusic, Jaunique Sealey from Atom Digital, Josh Builder from The Orchard, Christopher LaRosa from YouTube and moderator Jolie O’Dell from Mashable.
My colleagues and I spoke about platforms and successful promotion strategies. I also shared my perspective as an artist and how I used some of the tools in my tool box. Most artists I talked to agreed that photos are probably their most valuable marketing and branding tool, next to their actual music. So imagine if you could make your photos 10 to 50 times more engaging with fans?
That’s where ThingLink came into the conversation. We turn images into a platform for smart, in-image tags to your music, video, social media touch points, fan site, band site and points of purchase. Everywhere you want a fan to go to experience your music, can be added INSIDE an image. So the image is much more than just a really great asset for a band. It’s now an interactive engagement tool. And one of the most powerful ones in your took box.
When your creative assets are bundled inside your photos, you’ll see fans engaging, because we also give you a social dashboard to track image views, hovers and clicks. And you’re likely to see click-through-rates that will be music to your ears.