Guest Post: Cortney on ThingLink

Going in to my first pitch as a consultant to ThingLink, I have to admit I was a little bit skeptical. Sure, it took about three minutes for me to be completely sold on the product — sitting in a freezing room at TechCrunch Disrupt in New York, I saw a demo and immediately wanted to be part of the team. But would my contacts in the music industry feel the same way? I had set up a nice handful of meetings to showcase the product, sure, but were these folks just doing me a favor because they knew me from my days as an editor at Billboard? What had I gotten myself into, anyway?

About ten minutes in to the meeting, I saw the label president’s eyes light up as she slowly said “this. is. so. cool.” And then I knew I had made the right choice.

We get that reaction a lot, and I joke that ThingLink is the dream client — the product is easy to use, free, and offers infinite possibilities. And people in the music industry are starting to see it that way, too, for the most part. I’m constantly excited by the level of creativity and thoughtfulness in the ThingLinked images labels and managers send me.

In some way, it shouldn’t come as much of a surprise. People in music are creative types, and if any artist ever tells you they aren’t concerned with and invested in their image, they are lying. Even those who cultivate an unwashed, slacker air, do so with the utmost care. Some, like Lady Gaga and Kanye West, are open about creating and manipulating their visuals, while others pretend not to mind (but you know they paid $200 for that perfect bedhead haircut, and those shredded Rogan jeans don’t come for free, either).

But once an artist had created the perfect visual and hired a great photographer to commit it to film, there was nothing else they could do with it. Until ThingLink. Now, an artist, label, manager, or publicist can take that perfectly crafted, often not-cheap-to-capture image, and use it as a jumping off point for telling a story, creating a puzzle, or driving commerce.

 

Storytelling:

Alex Damashek is great indie hip-hop manager, and used ThingLink within his own site to tell the stories of each of this artists. Where he previously had a list of links, Alex embedded audio, video, and links in photos of each of his artists and let ThingLink tell the tale. It’s a great way to get viewers to explore the page, click around, and listen and learn.

     

 

Commerce: Thanh Nguyen was an early adopter who understood the power of ThingLink and used it to drive interest in the new albums by Simple Plan and Shadows on Stars. He went so far as to have Simple Plan actually make a video explaining the product and driving users to play around and pre-order the new album. In the first few hours, the click through rate for the image was over fifty percent.

 

Social media:

Ed Kiang at Wind-Up is a digital genius, and used Thinglink to tag an image of Evanescence with links to all the band’s social media platforms. It was a great way to announce the band’s new album, get fans excited, and make sure they were aware of all the band’s online properties.

   

 

Ticketing and events: The new Eventbrite tag could be used to sell tickets to the event, as well as embedding video of the opening acts to get fans excited enough to come early and check them out. In the past, there were too many steps between seeing a poster for an event and actually buying a ticket, but with the Eventbrite tag, the process is seamless.

 

And I could go on and on, listing examples, but that seems like a cheap way to flesh out a post. And this is all the process of a summer’s worth of work — who knows what will happen in the next three months (six months, year)?

I think we’re just scratching the surface of what the music industry can do with ThingLink. One idea I’ve tossed around is to break an album cover into six parts, assign a clip of a new track to each, and then spread that all over the web for fans to find. The traffic could potentially go through the roof as fans tried to figure out the puzzle. ThingLink can also be used for announcements and brand partnerships — link up whatever a stylish artist happens to be wearing to an ecommerce platform and watch the fans click away.

Only a few months after that first, nerve wracking meeting, I’ve come to see the disruptive, amazing power of ThingLink for music. And, to quote that cheesy song you’ve heard way too many times, “we’ve only just begun.”

 

Cortney Harding is a music evangelist for start-ups, including ThingLink and official.fm. She was previously the music editor and indies correspondent at Billboard magazine, and knows way too much about the music industry for any sane person. Follow her on Twitter or on Tumblr.

Meet Cortney and the ThingLink team:
September 12th – San Francisco Music Tech Summit, Hotel Kabuki
September 13th – Tech Crunch Disrupt, San Francisco Design Center Concourse

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Why I Love ThingLink – On the Disruptive Potential of In-Image Linking

This post was originally featured  on the Tumblr of the newest member of our team, Jake Cox but we wanted to lift it up for all ThingLink users to see. The post not only presents Jake as a person but it also delivers a great vision of how we think about image tagging and its disruptive nature.

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Why I Love ThingLink – On the Disruptive Potential of In-Image Linking

Some estimates put the number of images online at over 90 billion as of early 2011.  At the same time, brands are starting to spend more ad dollars online than they are through traditional media channels.  The photo sharing and online ad spend trends are unlikely to reverse, given the near ubiquity and rapid adoption of internet and social media on the part of consumers globally.  For publishers, retailers, advertisers and consumers, in-image linking opens up new avenues for how we all interact with web content.  The image has become a platform for engagement.  This paper explores the implications of ThingLink in-image linking and discusses the businesses that are most well suited to capitalize on it.

 

Why I Love It

Publisher’s Perspective

Publishers have been relying on CPM, PPC and affiliate advertising, among others, but ThingLink opens up new revenue opportunities to anyone with a blog.  With the Savalanche and Amazon Associates partnerships, any publisher now has a checkout window within his or her blog.  Adding a layer of point-of-sale functionality to images will allow established affiliate partnerships to become much cozier, and it gives some leverage to publishers who would like to try some affiliate marketing. 

Fashion blogs, lifestyle blogs, you name it—every image you put on your site can now be a surface for advertisements.  If you’re a hotel and you want to give visitors to your site a unique experience, how about something like I’ve done below.  (Links are not for actual hotel products.)

 

You give anyone who visits your site the ability to buy your plush pillows or your Egyptian Cotton sheets—at once you make your brand seem more personal and you open yourself up to additional revenue streams.

Most importantly for publishers, every visitor becomes much more valuable.  As ThingLInk illustrates on its blog, the CTR for in-image advertisement links is between 1.5% and 5%: much higher conversion rates than the <1% CTR banner ads typically see.  In many cases the ThingLink number is 50X higher.  So for publishers who don’t choose to pursue affiliate marketing but prefer CPM campaigns, the number they demand can be much higher.

Also, musicians will absolutely love this product.  See below how the ThingLinkteam has enabled Youtube videos or SoundCloud songs to stream without navigating away from the photo.

Finally, ThingLink opens up all sorts of opportunities for destination branding.  Five minutes with Powerpoint and New Hampshire looks like someplace I’d consider visiting for some summer vacation time. (Though I’ve hardly done the idea justice.)  

This type of strategy could be employed by agencies with destination clients, or the destinations themselves could easily execute on something like this.  By making images interactive, ThingLink can bring something staid an entirely new life, and it’s all so easy to learn.

Writer’s Perspective

This point is certainly tied somewhat into what the publisher will experience, but Writer as profession is undergoing some major shifts today.  The free content on blogs diminishes readers’ necessity for buying a subscription to their favorite paper.  But ThingLink puts a little bit of power back in the hands of any wordsmith.

Including pictures with articles is an simple addition for writers, and it already makes their posts more engaging.  In the New York Times a few weeks ago, there was a story about how sugar consumption might lead to some types of cancer.  The author could have included in it something like the pic below, helping to tell the story.

Lets say you’re not a professional writer, but that instead you work in promotions.  There’s only so much text that potential customers are willing to read.  But pictures can attract a lot of attention, especially when the pictures have extra information inside of them.  Summer Stage promoters could use something like I’ve created below to help spread the word about the festival.

By putting music inside of pictures, you serve the double function of giving your reader more information as well as increasing the likelihood that people will show up at your event.  Bands and brands using ThingLink soon will have the ancillary benefit of positive PR from being an early adopter.

 

Retailer’s Perspective

Since ThingLink turns any image into a potential checkout window, savvy retailers will soon realize they can earn a windfall by placing images of their products on blogs.  Take golf balls, for example.     Let’s say your website sells golf balls, and you’re looking for ways to grow your business.  Why not partner with a photographer who can take amazing photos like the one from your author below.  The partnership would make sense as it might generate revenue for both parties.

Certainly one potential shortfall of broad ThingLink adoption is that photo owners might not want to taint their precious image with dots.  I think there are practical ways around this issue, but its worth pointing out that, as good of a tool as this is, there is some potential for hiccups.   Another interesting application for ThingLink involves restaurants.  People have sufficiently demonstrated that they appreciate food pictures.  So why not do something like the pic below.   Food reviewers can easily make their posts more engaging by putting the information that they don’t want to include in the actual post, inside the picture. Restaurants themselves can even utilize this technique for growing the brand.

 

Advertiser’s Perspective

Not that advertising agencies don’t have enough on their hands, but now that every one of the 90 billion images online has the potential to serve as an ad, I suspect agencies and freelancers will soon be offering “In-Image Linking Ad Solutions” to their clients.  The technology ThingLink brings to the table obviously opens up a massive stream of possibilities, and I am anticipating an ecosystem evolving around this platform.  ThingLink is building the infrastructure that will support a better way to advertise.

Average Internet User

Remember VH1’s “Pop Up Video”?  Well, ThingLink is sort of like Pop Up Video for images.  And just like that was hugely popular, this is going to be hugely popular.  And I think one of the biggest reasons is this: ThingLink makes browsing pictures more fun.

Of course, it’s impossible to say what the adoption curve will look like—will it be a hockey stick spanning this next decade?  Will it reach a plateau in the next year?  To me, both seem possible.  As with any social technology, becoming hugely popular depends on actual, real human beings using your product.  There’s going to be a learning curve for people to figure out how to best utilize this new tool, but I believe that a well-executed ThingLinked image is magnitudes better than a plain image, so the incentive is certainly there for people to figure it out.

Some anecdotal evidence shows that there might be an optimal number of links to include in an image.  About my ThingLinked images, a friend said to me, “When you scroll over a picture and see the dots pop up, it makes me want to scroll over each one to see what it says” [emphasis mine].  There’s a little cloak of mystery around the dots, so optimizing the number of dots we include will be part art, part science—balancing the desire to attract click-throughs with the knowledge that one link is good, two might be great, but 20 is overload.

“In Pop Up Video”, there were usually two or three Pop Ups per scene.  I imagine something in the 2-5 range will be optimal for most uses—and, as a consumer of internet, that’s the range that seems most likely to draw me in—but I could see some scenarios—submitting captions for a New Yorker cartoon, for example—in which the best ThingLink photos could contain dozens of links, especially when the publisher has allowed “Anyone to Edit” the tags.  (Readers, add your best caption to the image below and that would be awesome.  I will definitely give you an @ tweet if it’s good.)

Conclusion

Overall, if I’m a product analyst, I am recommending an investment in ThingLink.  For one, it makes the image browsing experience better.  Products that make the internet better for the average user tend to become fairly popular.  So I say the odds are good that ThingLink becomes fairly popular, and it’s important for all companies to answer the call when innovation rings.

There are tremendous business possibilities when you leverage the ThingLink economics.  I’ve outlined a few of those ways in the preceding paragraphs, but I’m sure I’ve only scratched the surface. Try it out and I think you’ll like it.

ThingLink turns images into an engagement platform.  Pretty cool.

[Find inspiration in the ThingLink Gallery]

 

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ThingLink and Eventbrite Launch Ticket Purchases From Images

ThingLink, the leading provider of in-image interaction tools, and online events platform Eventbrite have today announced an integration partnership to allow direct ticket purchases from images. Eventbrite users will now be able to boost attendance wherever they use web-based images to promote their events, via the incorporation of ThingLink’s unique Rich Media Tags to the ticket-selling platform. Event flyers, promotional images and other listings can now be transformed into direct selling platforms, linking users and potential customers directly to an Eventbrite listing.

ThingLink allows our users a greater level of flexibility and customer interaction when promoting their events,” commented Mitch Colleran, Eventbrite Partner Manager. “As well as providing a direct selling platform, ThingLink will allow our users to bring their promotional images to life with video, audio and whatever social features they desire.

Our aim with Rich Media Tagging is to empower online images with all of the functionality of the modern web and through this latest collaboration with Eventbrite we have brought on board a true market leader,” added ThingLink Chief Marketing Officer Neil Vineberg. “In-image purchases remove a barrier between ticket holders and event goers, as well as open up a new realm of creativity for those building flyers and promotional imagery for their events.


This is how you set it up

By now you probably want to try it out and promote your own event. Here is an easy 8-step tutorial on how to sign up for ThingLink and Eventbrite in order to start creating and using your own ThingLink/Eventbrite Tag.

1. Sign up for ThingLink. We’ll come back to this.

2. Sign in to or sign up for Eventbrite

3. At Eventbrite, search for an event that you want to feature in your image or create a new event.

4. Fill out the event registration and Save and publish the event.

5. Copy the event’s URL link. It should look something like this: http://sfmts9.eventbrite.com

6. Single tag an image or ThingLink-enable all your images on the site where you want to show the images. Paste the event’s URL in the link field of the tag editor. The editor will state that this will become an Eventbrite tag. You don’t need to enter a description.

7. Voila!

8. Watch the ticket sales roll in. Remember that ThingLink also offers many more Rich Media Tags such as YouTube, Flickr, Soundcloud and Wikipedia.

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Preview tagging images in blog posts with ThingLink

One questions that we often get is: How do I tag the images in my post BEFORE I release the post? In short, how do I preview tag with ThingLink? We understand that many bloggers and publishers want their posts to be completely finished before releasing them to the world, so we decided to write down how to do this with some of the most common content management systems such as Drupal 6-7, WordPress, Typepad and Tumblr.

Enjoy!

DRUPAL:

1.  Log into your account on www.thinglink.com

2.  Copy your embed code

3.  Log in as admin into your Drupal site. [yoursite]/users

4. Go to the administration section of your Drupal website, and then into Blocks under Site Building [yoursite]/admin/build/block

5. Add a Block, paste the copied embed code into the contents, and set the input filter to Full HTML.  [yoursite]/admin/build/block/add

6. Set Block title to <none>, and select Show on every page except the listed pages.

7 Finally add the new Thinglink Block to the content zone of your Drupal site to ensure the Thinglink script is loaded on every page. Add it to every enabled theme to use it in both admin and regular sections of the site.

Note:

If you wish to exclude the Thinglink script from a specific page, add the path of the page to the Pages field under Page specific visibility settings.


Drupal 6 ~ Tag Images

1. Create a page that has an image field. Upload an image into it.

2. Click preview, and tag the image.

3. Once you have finished tagging, click Done and then Save the page.

4. As long as you’re signed into your Thinglink account, you can edit the tags for an image without editing and re- saving the entire page.

5. That’s it!

Note:

Be careful that you tag the correct image. Drupal pages have modes such as teaser and full. The images in each mode, if resized or dynamically generated (using a module like ImageCache), would have to be tagged individually. All build modes display in Preview.


Drupal 7 ~ Tag Images

1. Add content from admin dashboard. Select page type which has an image field. Upload an image into it.

2. Click preview, and tag the image.

3. The Done button, is hidden underneath the dashboard. However, the tags have already been saved. So click anywhere outside the Thinglink window to return to the page preview.

4. Save the page.

5. As long as you’re signed into your Thinglink account, you can edit the tags for an image without editing and re-saving the entire page.

6. That’s it!

Note:

Be careful that you tag the correct image since all build modes display in Preview. (Refer previous section)

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WORDPRESS

1.  Log into your account on www.thinglink.com

2.  Copy your embed code

3. Log in to your WordPress site as an admin

4. Install the official ThingLink WordPress plugin

5. Add a new post, insert an image and click Save draft

6. Click Preview

7. Tag the image in the preview.

8. When you finally publish the post, the image will show the tags as you tagged them in the preview.

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TYPEPAD

1.  Log into your account on www.thinglink.com

2.  Copy your embed code

3. Log in to your Typepad blog

4. Once you are logged in, select your blog from the dropdown selection or create a new blog

 

5. After you have selected your blog, click Settings on the right side

 

6. Insert the embed code that you copied on ThingLink’s page into the Blog description field.

 

7. All the images on your blog are now taggable with ThingLink. Click Compose to try it out.

8. Upload an image to your new blog post and click Preview down on the right

9. Tag the image in the preview view.

10. When you finally publish the post, the image will display the tags as you tagged them in the preview.

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TUMBLR 

Now, on Tumblr this is a bit more tricky to do but it works.

1.  Log into your account on www.thinglink.com

2.  Copy your embed code

3. Log in to your Tumblr account

 

4. Create a new blog or select an old one

 

5. Click Customize appearance

6. Click Info and paste your ThingLink embed code into the Description field

 

7. Click Save and close in the top right corner

8. Click to add text to your Tumblr

9. Add an image to your text post by clicking the image icon above the text field. Insert the URL of the image that you want to feature and set the dimensions (it should do it automatically). Unfortunately you need to host the image somewhere else, since Tumblr changes the URL of the image depending on if you view it in the preview or live.

 

10. Click Preview to view the image.

9. You should now see the tag indicator in the image’s top left corner. Tag the image in the preview.

10. When you finally publish the post, the image will display the tags as you tagged them in the preview.

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These instructions will simplify your preview tagging with Drupal, WordPress, Typepad and Tumblr. Blogger will unfortunately not allow preview tagging but normal image tagging works just fine.

If you have any trouble preview tagging please share your experiences on ThingLink’s support forum or in the comment section of this post and we’ll help you out.

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Cancer Research UK embraces ThingLink technology for its recent Race for Life fundraiser

We’ve recently been involved in a fantastic initiative with Cancer Research UK (CRUK), where the creative harnessing of ThingLink, Facebook and Spotify has helped the UK’s largest charity to deliver a truly engaging, image-based competition to help raise money for ‘Race for Life’.

Race for Life is the largest women-only fundraising event in the UK – where women of all ages and fitness levels come together to walk, jog or run to help beat cancer. Working in partnership with Sony BMG, they’ve released a compilation of energetic, feel good hits designed to provide the soundtrack to a participant’s training regime. To support the release we helped them create a Facebook competition tab, where we located a puzzle illustration with 10 song titles hidden inside – can you spot them?

 

The competition was promoted to the 232,000 fans on the page – who were asked to submit their answers to an email address on the tab. The competition received hundreds of entries.   Once the competition was closed – we used ThingLink technology to turn the static image into one embedded with Spotify Rich Media Tags, so the competition answers would be revealed when anyone scrolled over it to reveal the 10 hotspots.

 

Alone the picture competition works as a great piece of buzz promotion for the record, but with the Spotify Rich Media Tags embedded it provides deeper engagement and a ‘try before you buy’ experience of the soundtrack.

You can check it out live on the page here.

This initiative is a really strong example of how new technology can be used in creative, combinative ways and utilized to deliver effective, powerful fundraising and engagement campaigns such as this one.

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Our summer surprise: TED Talks video tags

The summer sun has given our developers an extra boost and we have a sunny surprise for our users and the organizers of the TED conferences. You can now create TED Rich Media Tags with Thinglink!

Just insert TED talk URLs straight into a tag’s link field and it will turn it into a video tag much in the same way as our previous YouTube and Vimeo video tags. We love the innovation and inspiration TED brings to the world and we want to make it easy for everyone to embed and share TED videos on their images.

Follow the following steps to create your own TED image tags and help spread the videos around the world:

1. Take any TED talk URL such as this one: http://www.ted.com/talks/rebecca_mackinnon_let_s_take_back_the_internet.html

2. Insert it into the tag’s link field:

3. Here is the result:

Remember that the TED tag is only one of many ThingLink Rich Media Tags and all of them are as easy to set up. Visit ThingLink now to set up your own account.

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ThingLink: Engaging Students in Learning and Discovery

“I became a teacher because I wanted to make a difference in the lives of young people. I wanted to empower them to have a voice through creating, collaborating, and connecting,” writes Shannon Miller, a librarian, teacher, and technology specialist in her blog, Van Meter Library Voice.

ThingLink turns images into a platform for rich media. Educators and students can take any photo and add video and audio clips that play inside the image. You can also add Wikipedia links, Flickr images, annotations, and include social touch points like Twitter and Facebook.

Images now become a platform for creating, collaborating and connecting, because ThingLink images are far more engaging than static jpgs with viewers clicking through to content as high as 50% of the time.

Lets take an example from one of the key moments, or maybe The Key Moment in American history; The Declaration of Independence. John Trumbull’s famous painting –pictured below– is often identified as a depiction of the signing of the Declaration, but it actually shows the drafting committee presenting its work to the Congress. However, it’s rich with taggable content, and a great example of how ThingLink can be used as a fun participant/community driven educational tool.

“Tools like ThingLink “have potential for increasing our own productivity, for enhancing our teaching, for organizing our information resources and/or for helping students learn,” says Donna Baumbach who publishes WebTools4u2Use, a popular wiki for school library media specialists.

A large quantity of historical imagery is available for educational use without charge. Using images in education is a great way to get students to interact and enhance peer-to-peer learning. Let us say students in groups of two or more each choose an image filled with taggable content, research the image and tag it accordingly during a set period of time. They can then give the image over to another group who can further explore the image and learn about what the previous group created in the image. In the process a great deal is gained; learning to do research, using technology, spurring team work and last but not least, digesting the educational content in the image at hand.

 

Teaching and learning through images

Returning to the image above; as you can see, the tags have been used to virtually demonstrate not only the people behind the Declaration, but also provide the viewer with other rich media content, demonstrating there is only the limit of creativity. Not only does ThingLink make your teaching more fun, it helps establish two-way communication inside classrooms. Everyone can be a teacher and a learner with ThingLink. It can drive students into a concise, creative group, and help spur rich ideas and new interest by the dozens.

To use ThingLink, educators have to simply connect their website or blog. Tumblr blogs work great with ThingLink and they are easy, free and fast to set up. ThingLink tagging tool is provided at no cost, with an embeddable code to make all or individual images taggable. The installation takes a few minutes and is done by following the easy install instructions. You can also close and open images for tagging, i.e. enable anyone or no-one else but you to tag your images.

 

ThingLink Freemium account enables these features:

1) On-site tag editor: ThingLink tag editor lets you define interactive hotspots inside an image — from a THING (an object, a person, or a place) to a LINK (a site with more information, a blog post, or anywhere you like). The editor works on your own enabled site as long as you are logged in to ThingLink.

2) Easy Sharing: ThingLink makes images shareable: anyone can share a favorite image via Twitter, Facebook and email, and embed them on websites and blogs with tags.

3) Image community: ThingLink provides real-time statistics on user interaction with images. We measure image and tag-specific views, hovers, and clicks. This helps you evaluate the successfulness of interacting with you participants, i.e. students.

Thinglink could be a good way to have students take group blogging to a new level. Students working on a group blog could upload images then work together to add more information to the blog post in the form of image tags,” suggests Richard Byrne in his popular blogFree Tech for Teachers.

 

Lets sum up why ThingLink is so great for education:

  • Free of charge for educators;
  • Easy and fun to use;
  • Involves two-way communication;
  • Spreads information through social networks;
  • Everyone can be a teacher and a learner;
  • Community- and participant-driven; and
  • Can be used for either an ongoing forum or one-time exchange.

ThingLinktag, explore, and learn.

How could you and your students benefit from using ThingLink in your educative work? Here is an evolving document with tips and interesting reflections from teachers using the tagging tool in their work. Thank you @AuntyTech for creating the document and engaging our community.

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ThingLink reveals new Flickr import tool for easy rich media image tagging

As some of our power users may already have noticed, you can now import your Flickr photos onto your ThingLink dashboard to be easily tagged and shared. Instead of single tagging images with URLs, you can now import your entire Flickr photostream into ThingLink, streamlining the process of tagging your images. This opens up new opportunities for Flickr users who want to enhance their images with rich media tags such as YouTube videos, music from Soundcloud as well as Twitter and Facebook profiles. Importing your photos is an effortless process. Below is a quick 4-step guide to get you going:

 

 

Step 1: Log into Thinglink from our homepage

 

Step 2: In the dashboard, click on the “Import from Flickr” right below the chart.

 

Step 3: Enter you flickr user name

 

Step 4: Click on the images you wish to import to Thinglink and after that click the “Import selected images” button.

 

Step 5: The images have now been imported to your dashboard where you can tag and share them.

 

We hope this aids you in finding content to tag more easily. Naturally you can still enable your entire site with ThingLink, automatically making all of your site’s images taggable.

 

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ThingLink Launches Rich Media Tags, Bringing Social Context and Content to Every image

Interacting with Facebook, YouTube, Flickr, Spotify, Vimeo, Wikipedia, SoundCloud, Twitter is now possible from within a single image.

Our free ThingLink tagging tool is nearly one year old. During the first half of this year we put some effort in making it stable and easy to use, and to be perfectly honest with you, we think we have succeeded quite well.

During the second half of the year we have invested in making our tags more interesting. Previously, and mostly still, they have been links that directs the viewer to another site. Now, with this launch, our tags can transform into people’s favorite services that can be consumed on the image without having to leave the page. This is a new powerful form of reader engagement and conversion that you will be able to monitor in real time.

So from today, web publishers, brands and bloggers can make their images more engaging with our Rich Media Tags for Facebook, YouTube, Flickr, Spotify, Vimeo, Wikipedia, SoundCloud and Twitter; each of which can be used to tell the story behind anything. Here are some examples that have inspired us. Happy tagging!

 

 

 

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Track how your your tagged images spread

We have a nice little update for you that many have been asking for. One of ThingLink’s core features is the possibility to embed tagged images anywhere on the web. Embeddable features have always been a useful addition to other services such as YouTube, Flickr and Soundcloud, enabling the dynamic spread of great content across blogs or other websites. ThingLink now enables you to track all of the places where your images have been embedded, allowing you to see who is using your images and where.

The feature is located on ThingLink’s dashboard above each of your images, but naturally if the image hasn’t been embedded elsewhere there is only one location (in the example below you would only see the URL http://lovegolf.tumblr.com). We believe that the updated embed feature opens up new perspectives for ThingLink’s users that want to either launch campaigns and track them in real time or just see how their images are spreading around the world.

Now if you haven’t tried the embed feature yourself, you can try it out by hovering the top left corner and selecting embed image. This gives you a snippet of code which anyone can embed on any site to make your tagged image appear. The best thing is that if you have links or tagged media in your image, the links and media still point to the place you specified regardless of where the image is embedded.

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