At your service: ThingLink’s new community support

First of all: thanks for all the good questions we have received by email in the past months! To make sharing questions and answers easier, ThingLink now has community support on Get Satisfaction.  Our community page allows you to post service- and feature-related questions and comments to us directly, and check how other questions have been answered.

You don’t have to create an account to post your questions. However, by creating an account you can get updates on when your question was answered, and you too will be able to answer questions.

Just hover on the image below to see some of the features that the community forum offers:

 

 

Looking forward to see you on the ThingLink community page!

 

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New this week: Email sharing and improved Facebook sharing

As we announced a few weeks ago ThingLink allows you to easily share your tagged images on Twitter and Facebook. Thanks to our active community,  we noticed soon that the Facebook sharing is not working as smoothly as it could, because the thumbnail that appeared besides the shared link on FB seemed to be any random image from the same page – and not necessarily the one indicated in the link.

To solve this, we built our own Facebook application that shows the shared image in the wall post. You can also add your own comment above the image.

 

We also added our sharing panel one of the most common ways of communicating: email. Email sharing allows longer messages and serves those who prefer not to comment images via Twitter or Facebook.

ThingLink is nicely on a roll and we are developing new feature ideas daily. Remember to let us know what features would be useful to you, and what you would like to improve. Also, we are always happy to hear what you think about our existing features so please visit our community forum and have your say or send it to info@thinglink.com.

 

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Kalle Aaltonen joins Thinglink

Kalle Aaltonen joins Thinglink as senior software engineer. We simply had to hire him because he solved our merciless programming try out faster than anyone before.

Kalle was previously working at Accenture, and he has fours years of experience from startup life at Whitevector. Kalle’s interests include building scalable distributed systems, information retrieval and Java. His thesis work on how mutation testing could apply to computer science education was published in ACM SPLASH.

Welcome to the team, Kalle.

Climbing mountains is Kalle’s passion and he likes uphill battles in tough terrain. Kalle is also a vegetarian, which means a majority of the Thinglink team members are now vegetarians!

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The winner of the ThingLink sticker challenge is…

Two weeks ago we launched the ThingLink sticker challenge. We received some but not a lot of contributions and the competition has now come to an end.

ThingLink can happily pronounce the winner of the Sticker Challenge to be… (drumroll please)

Karri Saarinen and Jori Lallo with their minimalistic design that you can tag by writing on it. Karri’s and Jori’s design received 1569 views, 1150 hovers, or mousings as we like to call it, and 1127 clicks, which makes for a whopping 75 % CTR level. The fact that the tagged image didn’t have any links is a different matter.

The design will be printed and used to tag physical objects, starting with ThingLink’s laptops.

We congratulate the winner and thank all of the other participants and voters. An iPad is on its way to Karri and Jori.

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Thinglink at the Stockholm Furniture Fair

Thinglink is attending the Stockholm Furniture Fair for the very first time. We are impressed by the international atmosphere and we have talked to people at publishing houses and brands that we didn’t even know were going to be here. Thank you to all who have taken in interest in us and given us solid advice on how we can improve the tagging tool. We are especially happy to hear that many will start using Thinglink and we added some photos with tags from the fair to give you an example of what you can do:

Visit ThingLink to find out how you can start using ThingLink on your site.

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Thinglink Adds In-Image Links to Artek Open Archives

Thinglink is collaborating with The Scandinavian design house Artek to add interactive, in-image links to historical images in the Artek Open Archives. The project is aimed at building Artek’s online community and driving user engagement.

Artek has an exceptionally rich image database depicting interiors, exhibitions, installations, and diverse projects dating from 1935 to now. Artek has now made these images accessible to everybody in the Artek Open Archives, an image database showcasing past and present Artek interiors from around the world.

“Our collaboration with Artek is an example of transforming a rich, historical image archives into a fun interactive viewing experience with social features that are also benefit the business,” said Thinglink CEO Ulla-Maaria Engeström.

Thinglink image interaction technology in the Artek Open Archives will enable these features:

In-image tags as points of navigation
Images will feature interactive Thinglink in-image tags – interactive hotspots that reveal contextual information about the venue and time period as well as more detailed product information.

Easy sharing
Thinglink will make images shareable in two ways: anyone can share a favorite image via Twitter and Facebook, and bloggers can freely copy an image (in the interactive format with tags) and use it in a blog post.

Image statistics
Thinglink will provide real-time statistics on user interaction with images.

The Artek Open Archives will be launched at the Stockholm Furniture Fair on Tuesday February 8th at the Artek display A10:30. Visit Artek Open Archives online to see it for yourself.

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Feature release: FB and Twitter share on a shiny new UI

This week’s special includes a shiny new editor UI that features Facebook and Twitter sharing. While previously the image editor was hidden behind the little dot icon in the upper left corner, it now appears on the image together with share and embed options.


Image: Dangerous Crafts

This is how it works: Move your mouse over the image.
– If it is your image (and you are logged in), click the edit tags to edit and reposition tags.
– Click share image to share your favorite images on Facebook or Twitter.
– Click embed image to copy the image with tags.

Let us know how the sharing is working for you! Are your friends retweeting your images? At least in this case, it is easy to monitor — just take a look at your statistics!

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Which sticker design deserves an iPad?

Rats. We didn’t get hundreds of submissions for the Thinglink Sticker Challenge, so perhaps we take Bruce’s advice and won’t try this again. Anyway, the great news for those who took the challenge is that they have less competition in their fight for the iPad! Who do you think deserves it? Just mouseover your favorite and your vote is counted!










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How to radically improve your CTR? Create a collage with Thinglink

For the past six months we have had the chance to observe publishers signing up to Thinglink and starting to use in-image tags in their photos.

The most exciting has been to witness how fast readers adapt to viewing and clicking in image tags. The fast adaption, we claim, shows in the level of CTRs (clickthrough rates), which is mind-blowing to any conversion-oriented marketer.

But even among the generally high CTRs, there are some images that simply excel. So, what makes people click in-image tags?

One answer seems to be: collages. Here are two examples of a very inspirational use of Thinglink that invite people to explore — and who do that successfully.

Etsy.de – A German version of Etsy’s blog. The image and tags have a click through rate of 21 %. Nice!

IStyle365 – A Chinese Fashion blog. The image and tags have a click through rate of 25 %. Even nicer!

We challenge you to get an even higher CTR score. Create your own free Thinglink account today at Thinglink.com.

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Thinglink goes live on MasterChef

The Finnish Channel 4 (Nelonen) has started using Thinglink to market their new prime time show Masterchef Finland.

Nelonen works with visual media and images are a crucial part of the structure of their site. Tagging the images doesn’t only make their user stay longer but it also allows for the creators and the publisher to tell more about the content in an engaging way leading the users forward. In this case MasterChef tagged all of their participating chefs and linked them to videos and more information about the show.

Nelonen is a subdivision of the Sanoma Corporation, a leading media group in the Nordic countries with operations in 20 European countries. Half of Nelonen’s programming is American and European imports but it also broadcasts Finnish shows, reaching nearly 4 million viewers each week and over 80 % of the 24–55 demographic.

Want to improve reader engagement on your site like Nelonen? Create a Thinglink account and implement your personal tagging tool today.

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