This week’s special includes a shiny new editor UI that features Facebook and Twitter sharing. While previously the image editor was hidden behind the little dot icon in the upper left corner, it now appears on the image together with share and embed options.
Image: Dangerous Crafts
This is how it works: Move your mouse over the image.
– If it is your image (and you are logged in), click the edit tags to edit and reposition tags.
– Click share image to share your favorite images on Facebook or Twitter.
– Click embed image to copy the image with tags.
Let us know how the sharing is working for you! Are your friends retweeting your images? At least in this case, it is easy to monitor — just take a look at your statistics!
For the past six months we have had the chance to observe publishers signing up to Thinglink and starting to use in-image tags in their photos.
The most exciting has been to witness how fast readers adapt to viewing and clicking in image tags. The fast adaption, we claim, shows in the level of CTRs (clickthrough rates), which is mind-blowing to any conversion-oriented marketer.
But even among the generally high CTRs, there are some images that simply excel. So, what makes people click in-image tags?
One answer seems to be: collages. Here are two examples of a very inspirational use of Thinglink that invite people to explore — and who do that successfully.
We challenge you to get an even higher CTR score. Create your own free Thinglink account today at Thinglink.com.
Nelonen works with visual media and images are a crucial part of the structure of their site. Tagging the images doesn’t only make their user stay longer but it also allows for the creators and the publisher to tell more about the content in an engaging way leading the users forward. In this case MasterChef tagged all of their participating chefs and linked them to videos and more information about the show.
Nelonen is a subdivision of the Sanoma Corporation, a leading media group in the Nordic countries with operations in 20 European countries. Half of Nelonen’s programming is American and European imports but it also broadcasts Finnish shows, reaching nearly 4 million viewers each week and over 80 % of the 24–55 demographic.
Want to improve reader engagement on your site like Nelonen? Create a Thinglink account and implement your personal tagging tool today.
Thinglink recently launched a new front page and we’re proud to highlight some of the features. The updasite makes it easier for brands, bloggers and publishers to get started with Thinglink and signing up is just one click away. We’ve listed some of what’s different in the image below. Feel free to browse around.
We are also testing out an Amazon affiliate model with image tags . Drop us a line at firstname.lastname@example.org and we’ll tell you more on how you can try it out.
We would love to hear what you think, so please comment here or let us know on Twitter.
Thinglink (www.thinglink.com) challenges visual thinkers to create a visual graphic concept to be used by Thinglink in promo stickers. We have two favorite slogans, which we would like to see on a sticker with our logo.
– Each sticker design should contain one slogan.
– Slogans to be used: “ONE THING LEADS TO ANOTHER” and “THINGS WILL NEVER BE THE SAME” (free choice of capital letters).
– Each design should contain the Thinglink logo (see attached)
– No size restrictions, ideally suitable for laptops, note pad covers, etc. small items
– The design should be applicable to stickers, and possibly with small alterations to posters and T-shirts
Prize – iPad!
Thinglink will post the candidates on the thinglinkblog.com and people can vote for their favorite by mousing over the image. Our small but influential Jury will award one winner with a brand new iPad. On top of this you will get praise on our blog.
The challenge is open to anyone.
Several entries per person are allowed.
Designs must be submitted before January 31, 2011.
Designs must be your original work and exclusive property.
All intellectual property rights for winning entries will be assigned to Thinglink.
Thinglink may rework the image/design to prepare it for use.
Send submissions via email to email@example.com.
Founded in 2008, Thinglink creates image interaction tools for publishers. Thinglink technology lets businesses and consumers connect objects within photos to anywhere on the Internet. Read more: thinglink.com
Thinglink image tags make photos interactive, adding value for readers and enhancing their viewing experience. Here are five suggestions for tagging your images.
1. Make Tags Engaging
Think about what triggers a click. Put yourself in the reader’s place and add tags to objects (people, places and things) that engage readers with fun, interesting links.
2. Tell a Story
Use tags that tell the story under the surface of a photo: what is happening in the image. Uncover the hidden and explain the non-obvious. Use links to navigate readers from inside the image to interesting informational details and links that will make your readers come back for more.
3. Place Tags Tastefully
Remember that anything placed directly on top of a face or object may disrupt the viewing experience. So if you tag a person, don’t cover her face. Place your tags tastefully.
4. More Than One, Less Than Twenty
How many tags should you use? In-image tags make photos interactive. Add 3 to 5 tags to each image to make it interesting and fun. On the other hand, twenty tags may create clutter. The rule of thumb is: if an image is not clearly visible with a tag on it, don’t tag it at all.
5. Direct Links
Make it easy for your readers to enjoy your photos by sharing accurate links. If you tag a lamp or sofa, link directly to that object’s page on a manufacturer or store web site, not a company home page. Avoid spamming.