Thinglink Adds In-Image Links to Artek Open Archives

Thinglink is collaborating with The Scandinavian design house Artek to add interactive, in-image links to historical images in the Artek Open Archives. The project is aimed at building Artek’s online community and driving user engagement.

Artek has an exceptionally rich image database depicting interiors, exhibitions, installations, and diverse projects dating from 1935 to now. Artek has now made these images accessible to everybody in the Artek Open Archives, an image database showcasing past and present Artek interiors from around the world.

“Our collaboration with Artek is an example of transforming a rich, historical image archives into a fun interactive viewing experience with social features that are also benefit the business,” said Thinglink CEO Ulla-Maaria Engeström.

Thinglink image interaction technology in the Artek Open Archives will enable these features:

In-image tags as points of navigation
Images will feature interactive Thinglink in-image tags – interactive hotspots that reveal contextual information about the venue and time period as well as more detailed product information.

Easy sharing
Thinglink will make images shareable in two ways: anyone can share a favorite image via Twitter and Facebook, and bloggers can freely copy an image (in the interactive format with tags) and use it in a blog post.

Image statistics
Thinglink will provide real-time statistics on user interaction with images.

The Artek Open Archives will be launched at the Stockholm Furniture Fair on Tuesday February 8th at the Artek display A10:30. Visit Artek Open Archives online to see it for yourself.

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Feature release: FB and Twitter share on a shiny new UI

This week’s special includes a shiny new editor UI that features Facebook and Twitter sharing. While previously the image editor was hidden behind the little dot icon in the upper left corner, it now appears on the image together with share and embed options.


Image: Dangerous Crafts

This is how it works: Move your mouse over the image.
– If it is your image (and you are logged in), click the edit tags to edit and reposition tags.
– Click share image to share your favorite images on Facebook or Twitter.
– Click embed image to copy the image with tags.

Let us know how the sharing is working for you! Are your friends retweeting your images? At least in this case, it is easy to monitor — just take a look at your statistics!

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Which sticker design deserves an iPad?

Rats. We didn’t get hundreds of submissions for the Thinglink Sticker Challenge, so perhaps we take Bruce’s advice and won’t try this again. Anyway, the great news for those who took the challenge is that they have less competition in their fight for the iPad! Who do you think deserves it? Just mouseover your favorite and your vote is counted!










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How to radically improve your CTR? Create a collage with Thinglink

For the past six months we have had the chance to observe publishers signing up to Thinglink and starting to use in-image tags in their photos.

The most exciting has been to witness how fast readers adapt to viewing and clicking in image tags. The fast adaption, we claim, shows in the level of CTRs (clickthrough rates), which is mind-blowing to any conversion-oriented marketer.

But even among the generally high CTRs, there are some images that simply excel. So, what makes people click in-image tags?

One answer seems to be: collages. Here are two examples of a very inspirational use of Thinglink that invite people to explore — and who do that successfully.

Etsy.de – A German version of Etsy’s blog. The image and tags have a click through rate of 21 %. Nice!

IStyle365 – A Chinese Fashion blog. The image and tags have a click through rate of 25 %. Even nicer!

We challenge you to get an even higher CTR score. Create your own free Thinglink account today at Thinglink.com.

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Thinglink goes live on MasterChef

The Finnish Channel 4 (Nelonen) has started using Thinglink to market their new prime time show Masterchef Finland.

Nelonen works with visual media and images are a crucial part of the structure of their site. Tagging the images doesn’t only make their user stay longer but it also allows for the creators and the publisher to tell more about the content in an engaging way leading the users forward. In this case MasterChef tagged all of their participating chefs and linked them to videos and more information about the show.

Nelonen is a subdivision of the Sanoma Corporation, a leading media group in the Nordic countries with operations in 20 European countries. Half of Nelonen’s programming is American and European imports but it also broadcasts Finnish shows, reaching nearly 4 million viewers each week and over 80 % of the 24–55 demographic.

Want to improve reader engagement on your site like Nelonen? Create a Thinglink account and implement your personal tagging tool today.

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Highlighting Thinglink’s new features

Thinglink recently launched a new front page and we’re proud to highlight some of the features. The updasite makes it easier for brands, bloggers and publishers to get started with Thinglink and signing up is just one click away. We’ve listed some of what’s different in the image below. Feel free to browse around.





We are also testing out an Amazon affiliate model with image tags . Drop us a line at info@thinglink.com and we’ll tell you more on how you can try it out.


We would love to hear what you think, so please comment here or let us know on Twitter.

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Amazon associate beta testers wanted

Thinglink will beta release an Amazon associate feature today. This means that you’ll be able to link your image tags to Amazon products and generate revenue on sales completed through your links. It’s already working like a charm but we would like to know what our users think. Therefore we’re now looking for a few good beta testers.

Just drop a line to info@thinglink.com and we’ll tell you more about it.

What is the Amazon Associate Program? and how might I benefit from it by linking my images?

 

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Thinglink sticker challenge: Suggest a design and win an iPad

Thinglink (www.thinglink.com) challenges visual thinkers to create a visual graphic concept to be used by Thinglink in promo stickers. We have two favorite slogans, which we would like to see on a sticker with our logo.

Further specifications:

– Each sticker design should contain one slogan.

– Slogans to be used: “ONE THING LEADS TO ANOTHER” and “THINGS WILL NEVER BE THE SAME” (free choice of capital letters).

– Each design should contain the Thinglink logo (see attached)

– No size restrictions, ideally suitable for laptops, note pad covers, etc. small items

– The design should be applicable to stickers, and possibly with small alterations to posters and T-shirts

Here is the Thinglink logo

Prize – iPad!

Thinglink will post the candidates on the thinglinkblog.com and people can vote for their favorite by mousing over the image. Our small but influential Jury will award one winner with a brand new iPad.  On top of this you will get praise on our blog.

Rules

The challenge is open to anyone.

Several entries per person are allowed.

Designs must be submitted before January 31, 2011.

Designs must be your original work and exclusive property.

All intellectual property rights for winning entries will be assigned to Thinglink.

Thinglink may rework the image/design to prepare it for use.

Send submissions via email to jonas@thinglink.com.

About Thinglink

Founded in 2008, Thinglink creates image interaction tools for publishers. Thinglink technology lets businesses and consumers connect objects within photos to anywhere on the Internet. Read more: thinglink.com

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5 Tips for Tagging Images with Thinglink

Thinglink image tags make photos interactive, adding value for readers and enhancing their viewing experience. Here are five suggestions for tagging your images.

1. Make Tags Engaging
Think about what triggers a click. Put yourself in the reader’s place and add tags to objects (people, places and things) that engage readers with fun, interesting links.

2. Tell a Story
Use tags that tell the story under the surface of a photo: what is happening in the image. Uncover the hidden and explain the non-obvious. Use links to navigate readers from inside the image to interesting informational details and links that will make your readers come back for more.

3. Place Tags Tastefully
Remember that anything placed directly on top of a face or object may disrupt the viewing experience. So if you tag a person, don’t cover her face. Place your tags tastefully.

4. More Than One, Less Than Twenty
How many tags should you use? In-image tags make photos interactive. Add 3 to 5 tags to each image to make it interesting and fun. On the other hand, twenty tags may create clutter. The rule of thumb is: if an image is not clearly visible with a tag on it, don’t tag it at all.

5. Direct Links
Make it easy for your readers to enjoy your photos by sharing accurate links. If you tag a lamp or sofa, link directly to that object’s page on a manufacturer or store web site, not a company home page. Avoid spamming.

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Why are we excited about images

Our CEO, Ulla-Maaria Engeström just wrote an interesting post on the eve of the Microsoft Social Computing Symposium taking place in New York City. Here are some excerpts from her post.

1. An image can directly serve the objects it shows

Every image tells more than a thousand words. The most common question asked is, “What’s in Your Photo?” What is this object? Where can I get it? Who else knows about or likes this? Images can answer these questions and more. They can become a new navigational surface for search.

2. An image can serve advertising, commerce, information sharing, social connection, and shopping

According to Forrester, by 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. Consumer purchasing decisions are being made based on images and user preference and ratings: Should I read this article? Should I reserve a room at this hotel? Should I meet this guy?

We make decisions based on images. Search is becoming image-based. And in-image interaction tools developed by Thinglink are enabling image-based advertising, commerce, information sharing, social connection and shopping.

3. Images entertain and drive traffic

Advertising is, at its best, art photography or photographic art. Image ads constitute half of the content of major fashion magazines with the best photographers shooting the best models wearing clothes and accessories from major brands. What if all these image advertisement became interactive with links to retailers? Images would become the new point-of-sale.

4. A good image is the least irritating advertisement.

Online banners ads are quickly losing their effectiveness. There is way too much inventory, ads looks the same and prices are falling. Thinglink aims to recreate banner ads with interactive links, better call to action links and user preference data that provides increasing value to marketers.

5. New vocabulary: Image Inventory and Image Interest Factor

Publishers need to start asking: Do your images serve your business goals? How much of your image inventory drives traffic to points of sale? Does your image inventory enable robust user interaction? How much of your image inventory drives reader retention?

In sum, images are being transformed by in-image links to relevant information for advertising, commerce, entertainment, and social connection. With photos constituting perhaps 20 per cent of web real estate, the hundreds of billion of photos online offer rich opportunities for in-image links to engaging user experiences that will revolutionize and transform image interaction. That’s an incredible opportunity that we are very excited about sharing.

Image: yachtingmagazine.com

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