Chez Pim Launches Thinglink

She quit her Silicon Valley job in 2005 to pursue a career in food reporting. Now Chez Pim writes one of the most popular food and travel blogs in the world at Chez Pim where she chronicles her globetrotting adventures –and misadventures- in the world of all things edible, from her kitchen in Northern California, to the vibrant street-side fares in Asia and the refined world of Three Michelin Star restaurants.

This week Chez Pim launched Thinglink image tags in Pim’s 2010 Holiday Gift Guide. Thinglink makes objects in photos clickable and connects readers more quickly to featured products, foods, restaurants and travel services. So if you see something you like in an image, you can link directly to more information about it or a retail store where you can buy it.

Pim’s recipes, writings, and photographs have appeared in the New York Times, Food & Wine Magazine, Bon Appétit magazine, and more. She’s also moonlighted as a judge on Iron Chef America, been profiled on Gourmet’s Diary of a Foodie, Food(ography), and cooked Pad Thai for Martha on the Martha Stewart Show.

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How to enable Thinglink with Drupal

There are two ways to enable Thinglink with Drupal. If you are familiar with running scripts and installing modules you can try out a Thinglink module for Drupal developed by Peter Rukavina. Alternatively you can follow the instructions below to enable Thinglink with Drupal.

1. Sign up for Thinglink

2. You will see Add Thinglink to your entire site in your right hand corner, choose that

3. Now you see your personal Thinglink code. Choose Copy to Clipboard

4. Log into your Drupal site as an administrator. Choose Administer and Site building from the left hand side menu.

6. Click on Add block

7. Name your block Thinglink and paste your code from Thinglink site here

8. Choose your Thinglink block and select footer from the drop-down menu

9. Now you see Thinglink as a part of your footer

10. Next time you browse your Drupal site images, a Thinglink icon appears in the left hand corner of your pictures.

11. By choosing the edit, you can add image tags and links. Happy tagging!

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Enable Thinglink with Tumblr

Thanks to Justin Kadis, here are instructions to enable Thinglink with Tumblr:

1. Sign up for Thinglink
2. Login to your Tumblr account and click Customize
3. Click the Info tab and copy your code from this link to the Description box
4. From now on, once you stay logged into Thinglink at the same time as your browse your blog, the images will have a Thinglink Icon in the upper left corner. Click on Icon and an Edit button appears
5. The Thinglink tool tagging tool will appear. You can add your links and tags freely to all your images on the blog. Happy tagging! The statistics for your image views, hovers and click are in your statistics page

Justin extends the range of imaginable use for Thinglink by tagging his new puppy Ajax and writes: “[Thinglink] is a really cool product that enables individuals and companies to explain their photos in further detail, drive traffic to wherever they’d like and track statistics on clicks and other metrics.”

Thanks again for the Tumblr instructions, Justin, and please let us know when you discover new use cases for in-image tags!

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How to enable Thinglink with WordPress

Enabling Thinglink for WordPress is very easy with the Plugin. The plugin is made by ThingLink together with an external developer RJW and then developed further. Go to WordPress and use the plugin directly or  follow this path to enable Thinglink with the plugin:

1. Login to your WordPress account and choose plugins from the left hand side menu


2. Click on Add new and add Thinglink as a search phrase


3. Make sure that it is the newest version of the plugin and click on Install (Here it shows as Installed)

4. Activate plugin

5. Choose settings, add your Thinglink ID which you can find from here

Now you are all set. Once you browse your blog images, you will see the Thinglink icon in the left hand corner of your imges, click on that an you can edit your tags.


UPDATE: Does ThingLink work on

Thinglink works with sites using However, enabling Thinglink for blogs hosted on is unfortunately not currently possible.

This is due to the fact that does not allow plugins that contain Javascript code. At this point we do not have a solution for this. However, we are looking for ways to enable Thinglink on as well, and hope that this will be possible at some point!

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How to enable Thinglink with Blogger

1. Sign up for Thinglink

2. You will see Add Thinglink to your entire site in your right hand corner, choose that

3. Now you should see your personal Thinglink code. Click on Copy to Clipboard

4. Log in to your blogger account and choose the Design tab from the upper navigation

5. Choose Add a gadget and click on it

6. Scroll down the popup and choose “HTML/Java Script”

7. Name your script for example “Thinglink” and paste your personal Thinglink Java script into the window. Click save

8. From now on, once you stay logged into Thinglink at the same time as your browse your blog, the images will have a Thinglink Icon in the upper left corner. Click on Icon and an Edit button appears.

9. The Thinglink tool tagging tool will appear. You can add your links and tags freely to all your images on this blog. Happy tagging! The statistics for your image views, hovers and click are in your statistics page

Read More interior design blog appreciates Thinglink for ease of use

Harri Kangas shares his interior design ideas, tips and inspiration on his blog A couple of weeks back Harri decided to try out Thinglink. He created a publisher account and got the Thinglink tagging tool for his blog. Copy and paste, and there it was. Now, all images appeared taggable, and Harri could start clicking on ‘things’ and dropping in some text and links to describe them. “I do both descriptive tags that add detailed information on the image, and link tags, which lead to other websites, most often to the manufacturer’s site or online store.”

Harri was pleased to see that tagging with Thinglink was quick and easy, and that he could freely choose the links to tags. “Simplicity and flexibility is essential for the blogger community to adapt any new tools”.

Images become core content for bloggers

Harri believes that online advertising will move away from banners towards image-based solutions like Thinglink. “New tools create new opportunities for advertising partnerships. I use TradeDoubler links on some of my Thinglink tags. This means images, and not only texts and banners, brings me affiliate revenue. The role of images is changing from illustration to core content”, says Harri.

Want to do like Harri and Thinglink your images? Create a Thinglink publisher account, contact us at and we’ll enable your personal tagging tool.

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At Marimekko Images Now Tell Stories

With the approaching Christmas season, Finnish textile and design brand Marimekko is publishing seasonal photos featuring new, delicious details.

Marimekko is using Thinglink “in-image tags” to link objects in photos directly to relevant product information. This helps viewers immediately identify the Marimekko products used for a particular setting.

“It’s another example of how in-image tags in photos can serve as a source of additional information and enhance the customer experience,” said Thinglink CEO Ulla-Maaria Engeström.

An essential practice at Marimekko is giving each product a name. Fabrics have names, collections have names, and sometimes even clothing has a name, like “iloinen takki”, the happy coat. Naming products is one of Marimekko’s ways to inspire and tell stories.

Want to use Thinglink to tag your images? Just create a Thinglink account or contact us at and we’ll enable your publisher account.

Marimekko Corporation is one of the leading Finnish textile and clothing design companies. The company designs, manufactures and markets high-quality clothing, interior decoration textiles, bags and other accessories under the Marimekko brand, both in Finland and abroad.

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Janne Aukia joins Thinglink

We are excited to welcome Janne Aukia to Thinglink as Lead Front-end Developer.  Janne will develop the user interface for Thinglink products.

For the past ten years Janne has implemented rich user interfaces for both web and mobile applications. It all started when he got his own Mac at the age of ten.

Janne’s previous positions include Senior Developer at Futurice Oy, a Finnish software consultancy, and Marketing Manager and Researcher at Xtract Oy, a provider of analytic solutions for mobile operators. At Futurice he performed HTML5 and Javascript magic in both mobile and web projects. At Xtract he did his Master’s thesis on Bayesian analysis of social networks, in which he analyzed the activities of millions of users.

Janne’s hobbies include tinkering with Zoomooz.js, a jQuery plugin for making zooming web sites. The library has been a success with over 30 000 visits in just a couple of months. Janne is also one of the founders of Frontend Finland, an organization that brings together Finnish developers interested in user interface best practices.

Follow Janne on his blog (in Finnish), which has been running for nine years. He also tweets occasionally.

We warmly welcome Janne to our team! Now we have two Jannes on staff; our CTO Janne Jalkanen and Janne Aukia as a Lead Front-end Developer.

The question now remains, how many Jannes is enough?

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Thinglink statistics are live

We launched yesterday a new feature for Thinglink. As soon as you log in and create a Thinglink account, you can see statistics for all pictures you have tagged. The numbers are crunched in near real time, so you can be on the top of things right away! Naturally we are all very excited about the new feature as we believe the tagging statistics can provide bloggers, publishers and brands some interesting additional data about their images.

Views, hovers and clicks

The statistics tell you how many people have viewed or clicked on your image, but you can also find out how many hovered over the tags and actually saw what you wrote. If you are featuring several people or things in your photo, you can see which tag has generated the most action. Hover on the image above to see it all explained!

Hover is halfway to click. If you haven’t tried out Thinglink and the statistics yet, do it now and let us know what you think.

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Thinglink raises 1M USD from Inventure and Lifeline Ventures

Good news: we are funded! How did it happen? It all came together when we moved to our new offices on Korkeavuorenkatu. It’s a great location in Helsinki, conveniently above an awesome internet agency Valve, and coincidentally in the same space where we operated Jaiku (and Thinglink) back in 2007. I think it was the space that got Petteri Koponen (cofounder of Jaiku and founder of Lifeline Ventures) in a sentimental mood, so he invested in Thinglink. As it happens, on the top floor there is another venture capital firm called Inventure that also believes in the growth of in-image advertising. Well, the rest is history and here we are, looking into the future, together with Inventure and Lifeline Ventures.

Here is our official press release:

Thinglink raises 1M USD from European investors for in-image product advertising network

Helsinki and Palo Alto-based product tagging startup Thinglink has raised $1 million in seed funding from Nordic investors Inventure and Lifeline Ventures to develop an in-image advertising network for brands, retailers and other product advertisers. Thinglink offers online publishers a tool for engaging their viewers through interactive images. Any blogger or website can use Thinglink to make the objects in their images clickable and to drive traffic from these images to e-commerce sites and other destinations.

Founded in 2008 by design blogger Ulla-Maaria Engeström after a conversation with Wikipedia founder Jimmy Wales, Thinglink started as a free product code provider for design objects. The site grew into an invitation-only social network for design enthusiasts, and in July this year launched a technology for tagging products in images on any website or blog. The company today added for publishers realtime statistics about the views, hovers and clicks on their tagged images. Examples of European publishers and brands using Thinglink include the Scandinavian media house Aller, The Finnish Broadcasting Company YLE (Wenzel’s Antique Road Show), and interior design brand Artek.

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