Launched: simple photo tags

Exciting news: has just been released to the public.

It’s a simple, free photo tagging tool that makes it easy to add clickable tags to any image on the web.

Any blogger or website can use Thinglink to make the objects in their images clickable. For example, have a look at how the Finnish edition of the world’s largest fashion magazine Elle is using Thinglink to enhance images of travel accessories and cosmetics; fashion and design tableware examples on; and vintage toys on the blog of an antiques TV show.

Why tag your images? Well, to drive traffic. Pictures invite clicks. According the New York Times, users are 5-15 times more likely to click on tagged images than other web ads.

Your images can contain anything: fashion, sports, interiors, news, a map… and your tags can lead anywhere: link to an online retailer you have an affiliate partnership with, or an article containing more information. You decide.

The cool part about this is that many publishers we’ve talked to love the idea that their images can be re-embedded freely with the tags (select “Embed” from the pulldown on the top left corner of any Thinglink-enabled image).

The tags work on any standard image. Simply copy your image url from your website and paste it to the Thinglink tag editor to add tags. When finished, copy the embed code we provide and paste it to the html of your website. It’s like embedding a YouTube video. Your image file remains untouched. Our JavaScript simply displays your tags when viewers move their mouse over the image.

The embed code works on any website or blog that allows Javascript: Blogger, TypePad, Tumblr, your own WordPress installation. Thinglink tags are standard Javascript, so they work on all standard-compliant browsers (although we still struggle a bit with Internet Explorer) and require no plugins. The tags work for everyone, including users who access your site on their iPhones and iPads.

We love it and hope you will too! Let us know what you think and how you would like us to improve. (Tip: we’re already working on stats for tracking your tags).

To our 4,000 lovely beta testers: we’ll continue to run an invite-only private beta as a test bed for new ideas. If you’re already a member of the private beta, your data is safe and you can access your account at The new tagging tool lives on

Happy tagging!

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Am I suitable for this job at Thinglink? Start here.

We’re looking for a talented web developer to join our team! Route your way through the flowchart, and send us a short free-form application with your resume attached to

Job ad flowchart

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Janne Jalkanen joins Thinglink as CTO

We’re delighted to announce that Janne Jalkanen will join Thinglink as its new Chief Technology Officer on May 10th, 2010.

By training, Janne is a physicist and rocket scientist. During the past eight years he has held various positions within Nokia.  Most recently, Janne was the leader of the Services Early Technology Validation team.  His previous positions include the Program Manager for Near Field Communications and a technology specialist for Corporate Strategy and the Nokia Ventures Organization. Prior to Nokia, Janne worked as a Software tester for Space Systems Finland, and a Virtual Reality Researcher for Helsinki University of Technology.  As his highest achievement Janne counts a piece of code which is orbiting the Earth aboard the ENVISAT-1 spacecraft.

Janne has several academic publications and holds 51 patents in various technical fields. He is an active Open Source developer, a member of the Apache Software Foundation, and a contributor to Apache JSPWiki and Priha.

As CTO, Janne will be responsible for planning and executing Thinglink’s technology strategy as well as preparing the Thinglink production environment for launch.

For us Janne is one of those rare friends in Helsinki who have been hands on the Internet of Things for as long as we can remember. We have debated about unique product codes since 2005, produced podcasts about web 2.0 as well as explored the possibilities of tagging things with NFC technology. We are therefore excited to welcome Janne in the team and look forward to having lots of fun in the Internet of Things!

Follow Janne on Twitter and the Butt Ugly Weblog.

Picture 62

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RRW on Social Networks for Things


Over at ReadWriteWeb today, Richard McManus has a post out on Social Networks for Things. It is a writeup of the DLD panel Ulla-Maaria was on last week. Richard outlines the ideas behind Thinglink and two adjacent services, ThingD and a new startup called He ends with a prediction:

If web 2.0 was largely about social networks for people (which you can certainly argue it was), then the new generation of the web will add things to those networks and create new networks.

It’s good to see people are starting to recognize the emergence of new startups in this space, and advances in image recognition, mobile handsets, product identification, and social networking technologies all combine to make this an exciting time to be working on the “social graph of things.” Read the full post here.

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The internet of things revisited

Update: Live notes from the panel have now been posted by the DLD10 team here. Here’s the full video.

Charles Eames, the iconic American furniture designer, once observed:

“Eventually everything connects – people, ideas, objects. The quality of the connections is the key to quality.”

It has taken a good while for the world to catch up with Eames. Things are changing though. Ulla-Maaria will be discussing the shift on a panel on the Internet of Things, hosted by angel investor Esther Dyson at the DLD Conference in Munich tomorrow. Tune in to more videos of the sessions here.

See also Ulla’s account of the loss (and return to) connectedness and quality in her recent TEDx talk.

Ulla-Maaria Engestrom at TEDx Helsinki

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One Thing leads to another

Now, the verses are a little bit off topic, but The Fixx appear to have been visionary with their chorus refrain:

I think we have a front-runner for the official Thinglink jingle.

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Photo contest winners announced

The results are in! Design in the Wild photo contest winners were announced this evening by Professor Eero Aarnio and our very own Ulla-Maaria. See the Facebook event for pictures from the awards ceremony and party.

1. The grand prize was awarded to Henri Aho of Vaasa, Finland, for his photo of the Harry Bertoia Side Chair.
Picture 5A snippet from the Jury’s comment: “There is a clandestine and mysterious air about this picture: a hooded person hurrying up the stairs of a concrete church designed by Aarno Ruusuvuori with a Harry Bertoia Side Chair. Is she on her way to a randez-vous? Or committing something subversive?”

2. City Boy Picnic Barbeque by young Finnish design group Selki-Asema. Photo by Elina Aalto, Finland.
Picture 6“A young man enjoying his hot barbeque, sausage, beer, and cigarette after a sauna. An urban warrior determined to hold on to the traditional Nordic lifestyle.”

3. Assorted design objects on a table. By Jonas Forth from Vaasa, Finland.
Picture 7“A beautiful collection of rare classic vintage design objects. This set belongs in the home of a true design connoisseur”

4. Random Lights by Dutch designer Bertjan Pot. Photo by Timo Arnall from Oslo, Norway.
Picture 8The Jury couldn’t put it better than a commenter on the site: “It is as if someone is trying to sell happiness”

5. Honorary mention from Design Eero Aarnio: Sari Hermiö’s photo of her cat exploring the EverGreen Watering Can designed by Eero Aarnio.
Picture 9“A cozy photo that shows a glimpse of a real home with its many inhabitants”

Last but not least, the winner of the popular vote was Helena Hagberg’s photo of three Iittala lanters designed by Alvar Aalto. It received an honorary mention from Iittala.
Picture 10“A dramatic composition that presents a classic Iittala product in literally a new light”

Congratulations to all the winners!

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Design in the Wild awards tonight!



Hey there Thinglinkers! Our Design in the Wild photo contest award ceremony will take place at the new Eero Aarnio showroom at Erottajankatu 19 in Helsinki, Finland this evening (Wednesday, 5 August). You can RSVP on Facebook now.

If you are local, be there at 7 pm to see the winning photos, meet design legend Eero Aarnio, mingle with friends, photographers, other designers and design enthusiasts, and of course find out which one of the top 10 voted photos the jury awards with the grand prize, a 1960s design Pastil Chair.

picture-4Thanks to Laitilan Wirvoitusjuomatehdas for sponsoring the beverages, including samples of their new ‘design drink’ Laitilan Brandy Long Drink.

For those who can’t attend, we’ll post the results of the contest on our Thinglink profile and here on the blog soon after they’ve been announced.

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Become a featured expert on Thinglink

Thinglink has an amazingly diverse user base of design experts: collectors, entrepreneurs, consultants, marketing specialists, web designers, curators, researchers… the list goes on. What they all share is that they – we – are excited by the idea of communities around design.

So we decided we should pay more attention to enabling communities to happen on Thinglink.

The first thing we want to do is to simply give more visibility to people who are knowledgeable in a specific area. For example, our users include experts in new Chinese architecture, Scandinavian modernism, vintage audiogear, bikes, graffiti art, Russian lighting design, American contemporary artists, Africa, Japan… the list goes on. Other Thinglink users should be able to find these experts and start following their updates.

So we’ll start gathering a group of Thinglink users who are interested in introducing new things and gardening discussion in their own area of expertise. Are you interested in becoming a featured expert? Here are three things we ask for:

– You have a good knowledge base in your area of expertise that you have acquired through your profession, collecting or blogging
– You are interested in conversing with people in your field and sharing posts weekly
– You are willing to contribute to improving the Thinglink catalog in your interest area

Bloggers, collectors, and curators: this is your chance to easily share and increase your expertise in the design community! Sign up or ask more, info (at)

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Portable Thinglink!

The people demanded a way to add easily add products while browsing your favorite design/antique/architecture/collector/technology sites. And you know what the people are getting? Exactly that. We are proud to introduce v0.5 of the Thinglink Bookmarklet.  Special shouts out to Thinglinkers Jonas Forth and Sacha Chua for urging us into action.

What can it do?
The Thinglink Bookmarklet allows you to add new products from any site that you regularly visit on the web. Here’s an example of how I used it earlier today:

Bookmarklet v0.5 Introduction from Thinglink on Vimeo.
Music: I still don’t hate you by Junior Major.

Will it work flawlessly?
Not quite yet. But it will work decently, and it will work hard. And it will just keep getting better and better, automatically updating every time we enhance it. Plus, if you do your part and report feedback we’ll get to v1.0 in no time.

How do I install it?

Simple. You can go straight to and follow the instructions. At the moment, we are supporting FF3+, Safari, Chrome, and IE8, so you’ve got some options. You’ll also see a promo on the right column of your home page the next time you log in, with a link to the install page.

I wish you all happy hunting!

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