interior design blog appreciates Thinglink for ease of use

Harri Kangas shares his interior design ideas, tips and inspiration on his blog A couple of weeks back Harri decided to try out Thinglink. He created a publisher account and got the Thinglink tagging tool for his blog. Copy and paste, and there it was. Now, all images appeared taggable, and Harri could start clicking on ‘things’ and dropping in some text and links to describe them. “I do both descriptive tags that add detailed information on the image, and link tags, which lead to other websites, most often to the manufacturer’s site or online store.”

Harri was pleased to see that tagging with Thinglink was quick and easy, and that he could freely choose the links to tags. “Simplicity and flexibility is essential for the blogger community to adapt any new tools”.

Images become core content for bloggers

Harri believes that online advertising will move away from banners towards image-based solutions like Thinglink. “New tools create new opportunities for advertising partnerships. I use TradeDoubler links on some of my Thinglink tags. This means images, and not only texts and banners, brings me affiliate revenue. The role of images is changing from illustration to core content”, says Harri.

Want to do like Harri and Thinglink your images? Create a Thinglink publisher account, contact us at and we’ll enable your personal tagging tool.

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At Marimekko Images Now Tell Stories

With the approaching Christmas season, Finnish textile and design brand Marimekko is publishing seasonal photos featuring new, delicious details.

Marimekko is using Thinglink “in-image tags” to link objects in photos directly to relevant product information. This helps viewers immediately identify the Marimekko products used for a particular setting.

“It’s another example of how in-image tags in photos can serve as a source of additional information and enhance the customer experience,” said Thinglink CEO Ulla-Maaria Engeström.

An essential practice at Marimekko is giving each product a name. Fabrics have names, collections have names, and sometimes even clothing has a name, like “iloinen takki”, the happy coat. Naming products is one of Marimekko’s ways to inspire and tell stories.

Want to use Thinglink to tag your images? Just create a Thinglink account or contact us at and we’ll enable your publisher account.

Marimekko Corporation is one of the leading Finnish textile and clothing design companies. The company designs, manufactures and markets high-quality clothing, interior decoration textiles, bags and other accessories under the Marimekko brand, both in Finland and abroad.

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Janne Aukia joins Thinglink

We are excited to welcome Janne Aukia to Thinglink as Lead Front-end Developer.  Janne will develop the user interface for Thinglink products.

For the past ten years Janne has implemented rich user interfaces for both web and mobile applications. It all started when he got his own Mac at the age of ten.

Janne’s previous positions include Senior Developer at Futurice Oy, a Finnish software consultancy, and Marketing Manager and Researcher at Xtract Oy, a provider of analytic solutions for mobile operators. At Futurice he performed HTML5 and Javascript magic in both mobile and web projects. At Xtract he did his Master’s thesis on Bayesian analysis of social networks, in which he analyzed the activities of millions of users.

Janne’s hobbies include tinkering with Zoomooz.js, a jQuery plugin for making zooming web sites. The library has been a success with over 30 000 visits in just a couple of months. Janne is also one of the founders of Frontend Finland, an organization that brings together Finnish developers interested in user interface best practices.

Follow Janne on his blog (in Finnish), which has been running for nine years. He also tweets occasionally.

We warmly welcome Janne to our team! Now we have two Jannes on staff; our CTO Janne Jalkanen and Janne Aukia as a Lead Front-end Developer.

The question now remains, how many Jannes is enough?

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Thinglink statistics are live

We launched yesterday a new feature for Thinglink. As soon as you log in and create a Thinglink account, you can see statistics for all pictures you have tagged. The numbers are crunched in near real time, so you can be on the top of things right away! Naturally we are all very excited about the new feature as we believe the tagging statistics can provide bloggers, publishers and brands some interesting additional data about their images.

Views, hovers and clicks

The statistics tell you how many people have viewed or clicked on your image, but you can also find out how many hovered over the tags and actually saw what you wrote. If you are featuring several people or things in your photo, you can see which tag has generated the most action. Hover on the image above to see it all explained!

Hover is halfway to click. If you haven’t tried out Thinglink and the statistics yet, do it now and let us know what you think.

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Thinglink raises 1M USD from Inventure and Lifeline Ventures

Good news: we are funded! How did it happen? It all came together when we moved to our new offices on Korkeavuorenkatu. It’s a great location in Helsinki, conveniently above an awesome internet agency Valve, and coincidentally in the same space where we operated Jaiku (and Thinglink) back in 2007. I think it was the space that got Petteri Koponen (cofounder of Jaiku and founder of Lifeline Ventures) in a sentimental mood, so he invested in Thinglink. As it happens, on the top floor there is another venture capital firm called Inventure that also believes in the growth of in-image advertising. Well, the rest is history and here we are, looking into the future, together with Inventure and Lifeline Ventures.

Here is our official press release:

Thinglink raises 1M USD from European investors for in-image product advertising network

Helsinki and Palo Alto-based product tagging startup Thinglink has raised $1 million in seed funding from Nordic investors Inventure and Lifeline Ventures to develop an in-image advertising network for brands, retailers and other product advertisers. Thinglink offers online publishers a tool for engaging their viewers through interactive images. Any blogger or website can use Thinglink to make the objects in their images clickable and to drive traffic from these images to e-commerce sites and other destinations.

Founded in 2008 by design blogger Ulla-Maaria Engeström after a conversation with Wikipedia founder Jimmy Wales, Thinglink started as a free product code provider for design objects. The site grew into an invitation-only social network for design enthusiasts, and in July this year launched a technology for tagging products in images on any website or blog. The company today added for publishers realtime statistics about the views, hovers and clicks on their tagged images. Examples of European publishers and brands using Thinglink include the Scandinavian media house Aller, The Finnish Broadcasting Company YLE (Wenzel’s Antique Road Show), and interior design brand Artek.

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Bringing in business with photos: Tikau home decoration

If you are a design company making cool things, we have good news for you: it’s never been this easy to bring in business by taking wonderful photos. Let’s take an example.


Tikau is a home decoration brand from Helsinki that mixes Scandinavian design with Indian crafting. ‘Tikau’ is a Hindi word meaning long lasting, durable and sustainable. After traveling in India and studying its rich crafting culture, the founder of Tikau, Taina Snellman, wanted to do something to support sustainable community development in rural India.  In 2008 she decided to engage top Scandinavian designers such as Klaus Haapaniemi and Ilkka Suppanen to work with Indian crafters. The result was an elegant home decoration collection with rugs, baskets, pillows, and accessories made from natural dyes and materials such as uncolored wool, organic cotton,  banana fiber and recycled materials.

How to spread the word around?

Building up retail for an emerging design brand is hard and terribly expensive. Getting attention in social media is easier than getting people to visit the shop. But how to benefit from the online attention? This is where we can help.

Tikau has its own webstore and great photos of their products. With the help of Thinglink tags, these photos are now served in the interactive, rich photo format for bloggers and online magazines.

For Taina and her colleagues this means that
– they can offer more information about each item in a photo (tagging images with Thinglink)

– they can link promo images of Tikau homes right back to their new web store or to the crafting community where things are made (linking a tag to a web address)

– they can follow what photos and products are most viewed (Thinglink statistics on image and tag views)

– they can follow online press coverage for their photos (Thinglink statistics on image embeds)

What’s the cost?

For using Thinglink, nothing. For tagging the photos, 1 hour of the shop assistant Angel’s time. For embedding the tagged photos on the site, 5 minutes of Web developer Luca’s time. That’s all.

If you’d like to copy these images, click the icon in the upper left corner to get the embed code.

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What’s new?

You may have noticed that we’ve been doing small incremental changes to the web site. We’re not calling this a new “release”, since we keep releasing every few days or even daily (actually, we released twice today and it’s not even noon over here yet) and you probably wouldn’t want to see me post a blog entry every single time. But I’ll recap  some of the changes we’ve been making lately.

First of all, we’ve concentrated on improving the service overall. We released the first version right before my holidays, and that means that there was a considerable backlog of issues when I came back… (Rule #17: never release before holidays. You’ll ruin them.) Anyway, should now work a lot better for people using Internet Explorer, and there should be no longer duplicated images on the front page. Linking to pages that have hashes now works, and you should no longer get a handful of cookies when you use

The second thing you may notice is that we added the embed code directly to the editor, so you no longer have to hunt for your photo after clicking “done”. Just copy and paste it directly from the editor. Yay!

Big thanks to all who have been testing so far and been supplying good feedback. Seriously, I don’t think we got one useless piece of advice, and even though we haven’t implemented and probably won’t implement all suggestions, we do read and think about every single one. Keep it coming –

Oh, one more thing… We’re currently thinking about adding Facebook integration. How would you like to see us do it?

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Thinglink in Wired UK

The September issue of Wired UK is running a cool story on Thinglink – check out the online version.

“The things that have the most personality — art, craft and vintage objects — can’t be easily recommended, because they can’t be easily identified,” says Ulla-Maaria Engeström. With her start-up, Thinglink, the Helsinki-based design consultant plans to bring visibility to this “invisible tail” of hard-to-find objects. Users can embed Thinglink’s photo-tagging tool on their websites and set up info-packed hot-spots on their images. “People love to share images — and data,” explains Engeström, 36.

Perhaps the coolest part of the story is the photo: it was shot at design boutique Do Shop in London’s Soho, and all the things are available online through their web store. My favorite piece is the resin Moon Wolf statue I’m actually holding in a leash — you can’t see it in the online version of the image, but look for it in the print magazine!

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Launched: simple photo tags

Exciting news: has just been released to the public.

It’s a simple, free photo tagging tool that makes it easy to add clickable tags to any image on the web.

Any blogger or website can use Thinglink to make the objects in their images clickable. For example, have a look at how the Finnish edition of the world’s largest fashion magazine Elle is using Thinglink to enhance images of travel accessories and cosmetics; fashion and design tableware examples on; and vintage toys on the blog of an antiques TV show.

Why tag your images? Well, to drive traffic. Pictures invite clicks. According the New York Times, users are 5-15 times more likely to click on tagged images than other web ads.

Your images can contain anything: fashion, sports, interiors, news, a map… and your tags can lead anywhere: link to an online retailer you have an affiliate partnership with, or an article containing more information. You decide.

The cool part about this is that many publishers we’ve talked to love the idea that their images can be re-embedded freely with the tags (select “Embed” from the pulldown on the top left corner of any Thinglink-enabled image).

The tags work on any standard image. Simply copy your image url from your website and paste it to the Thinglink tag editor to add tags. When finished, copy the embed code we provide and paste it to the html of your website. It’s like embedding a YouTube video. Your image file remains untouched. Our JavaScript simply displays your tags when viewers move their mouse over the image.

The embed code works on any website or blog that allows Javascript: Blogger, TypePad, Tumblr, your own WordPress installation. Thinglink tags are standard Javascript, so they work on all standard-compliant browsers (although we still struggle a bit with Internet Explorer) and require no plugins. The tags work for everyone, including users who access your site on their iPhones and iPads.

We love it and hope you will too! Let us know what you think and how you would like us to improve. (Tip: we’re already working on stats for tracking your tags).

To our 4,000 lovely beta testers: we’ll continue to run an invite-only private beta as a test bed for new ideas. If you’re already a member of the private beta, your data is safe and you can access your account at The new tagging tool lives on

Happy tagging!

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Am I suitable for this job at Thinglink? Start here.

We’re looking for a talented web developer to join our team! Route your way through the flowchart, and send us a short free-form application with your resume attached to

Job ad flowchart

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