VainioSeitsonen Summer Collection 2007 on Thinglink

Vainioseitsonen is a Finnish fashion brand founded by Merja Seitsonen and Johanna Vainio. Check out their hot summer collection on Thinglink!


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RinneNiinikoski on Thinglink

Aula asked Piia Rinne and Noora Niinikoski, a cutting-edge design duo from Helsinki, to design cool conference T-shirts for Aula06 . These limited-edition, web-two inspired fashion appareil are now on display on!Paidat

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Login to the new Thinglink site

Over the past months we’ve been quietly working away on a new version of Thinglink. I’m happy to announce that the new version of the site is now online!

All existing Thinglink user accounts have been transferred to the new platform. But note! In order to log in with your username, you need to request a new password. To fetch a new password and log into the new site,
1) point your Web browser to
2) enter your Thinglink username and click "Request new password"
3) check your email for a message from (will change into containing your new password
4) log in with your username and the new password at≈

We’re still doing some improvement work but please check the site out and let us know what you think! Picture_1

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Furni uses thinglink codes

A Montreal-based design company Furni has started using thinglink codes in their products. Furni sells exquisite hand-crafted furnishings, the titles of which are inspired by skateboarding. Devin Barrette and Mike Giles have also implemented a search box on their site where people can enter a thinglink code and search what is said about their products on the web! Test it out with thing:415KZN.

Photo: Furni


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Social Objects project at Tekes Fenix seminar

Social Objects project gets part of its funding from Tekes Fenix programme, which
“focuses on research and development on software technologies and applications where interaction between end-users and information systems has a significant role.” Today there was a Fenix seminar, where I had a short presentation about “Buidling social media applications from tagging physical objects”.

Previous presentations:

Mindtrek conference, Tampere

Ubicom consumer applications using Augmented Reality technologies, Helsinki


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Project diary

October 25th, 2006
Hans Henning Gabriel from 101tec starts working on the new Thinglink site by studying the system architecture. (Photo: Hans on the left and Bissi on the right)



November 1st
Tekes accepts funding to Social Objects project, part of which includes improving the existing Thinglink service.



December, 4.-8., 2006
Jyri, Matt and I meet in London to spec the wireframes for the new service. We spend two days at Moo Cards office and two days at LSE and got a rough idea of what we want.

December 9th, 2006
I contact with Alex Dechamps-Sonsino to agree about her involvement in improving the wireframes and screen designs.



December 14th, 2006
Sami Koskela from a Finnish web design company Valve starts working on the graphic layout.



December 19th, 2006
Juha Törönen from Jaiku starts working on the HTMLs.



December 21st
Graphic layout is ready.

January 3rd, 2007
James Cowan starts working on the backend with Stefan and Hans.

March 1st
The first version of the new service is online. Bug fixing starts. At the same time, Hans is working to finish his thesis.

April 20th
Three things still missing: load tests, URLs and RSS feeds. Hanks will submit his thesis on 27th. After that we should get things ready.

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Porting the old database to the new version

We’re currently porting the thinglink-1.0 database to version 2.0, which means that the server is down for a couple of hours. Expecting to be back soon!

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Thinglink White Paper

Here’s the current version of the Thinglink White Paper that Matt and I wrote during the summer. The purpose of this White Paper is to describe what Thinglink is and how thinglinks can be used. The document is targeted to users and developers of the service as well as any other interested parties. All feedback is most welcome!

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Thinglink on Wikipedia

Now there is also a Wikipedia definition of Thinglink.

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Thinglinks at Helsinki Design Week

To increase the visibility of Finnish design on the Internet, Design Partners encourages people to blog about products at the ongoing Helsinki Design Week exhibition. In collaboration with Design Partners we chose ten young designers and thinglinked their products. We also created “object cards” for these products to give out at the exhibition. An object card contains a unique thinglink code and a web address that points to a specific product. The purpose of this experiment is to:
– create unique identity for unknown design objects on the Internet
– encourage people to discuss about new design ideas and new products on their blogs
– make it easier for bloggers to point at objects
– make it easier for people to learn about objects and their makers
– present objects and designers in relation to other objects and designers presented at the same exhibition.

Featured products at the Design Partners exhibition:

1. Blackbird chair
by Terhi Tuominen

2. Evil lamp
by Markus Viiperi

3. Hobbyhorse lamp
by Jaakko Veijola and Melaja Ltd.

4. 5MM lounge chair
by Mikael Mantila

5. mOrris table
by Kirsi Gullichsen

6. Ash slate
by Kirsi Kivivirta

7. Ikaros carpet
by Ten Twelve

8. Rytmi rocking chair
by Ari Kanerva

9. Blue Jeans & Flax lamps
by Irina Pått

10. Taika veal with paint and pearlescent glaze
by Pentagon Design & Tikkurila

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