Tag Archives: engagement

New look for web and mobile

This week marks the release of several exciting updates including new icons and a new mobile view.

NEW ICONS

First, we have streamlined our icon selection to include new useful icons for all users.  Free users, EDU users and Paid users will all have access to different icons.  Click here to see the icons in action!

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NEW MOBILE VIEW

Our sleek, new mobile view showcases a larger image that is easier to “like”.

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ThingLink as seen on Facebook mobile

 

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ThingLink seen on mobile thinglink.com

 

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Contact sales@thinglink.com to hear more about:

  • Unlimited view Corporate accounts

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  • Branding removal features

  • Third-party advertising

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ThingLink Shares First Interactive Image Benchmarks in Pivot Conference Report

Screen Shot 2013-10-14 at 11.30.52 AMThe Interactive Image Revolution – How Top Brands are Powering Engagement,” a report presented today at the Pivot Conference, features the first independent analysis of ThingLink interactive image performance and its use by major publishers and brands.

To obtain a specific sense of ThingLink’s impact on ad fundamentals, The Pivot Conference and ThingLink worked together during the summer of 2013 to study ThingLink programs of companies across four core categories: Editorial Web, Editorial Social, Brand Web and Brand Social. In each case, actual, live ThingLink implementations were examined. In each category, 15 ThingLink enabled images were studied.

The results of the study show a dramatic impact for ThingLink images as response generators. At a time when banner ad click rates subsist between .01% and .04%, depending on source, ThingLink delivered an average click rate of between 5.7% and 16%. Not only was the overall response rate breathtakingly high, the study indicated some clear reasons why.

According to Mike Edelhart, CEO of Pivot, who authored the report, “One of the reasons ThingLink’s information-embedding approach has power is because it transforms an image from a single object, clickable or not, into a cornucopia of information choices. This produces an engagement intensification that neither standard images nor content approaches can deliver.”

ThingLink content elements generated “hover” engagement at up to nearly 4X the level of views. This means a ThingLink image can generate four interactions from a single view. At the lowest level, ThingLink produced a 50% secondary engagement per view. Any one of these intensified interactions can be the trigger for a click.

“In short, the information-enabled image appears to be a more powerful tool for generating clicks than any other we have seen before,” said Edelhart.

The ThingLink study shows clearly that the more information options in an image – shown on the table as number of Tags – the higher the engagement intensification. That doesn’t necessarily lead directly to higher click rates, but it certainly increases the potential for maximization.

Another view of ThingLink’s power can be seen by diving into the performance of Groupon’s program in the summer of 2013. Across six different products, ThingLink produced a remarkable click rate of 16% and an intensification of 96%, which means that nearly all of those who viewed the images saw the additional content that ThingLink delivered. In essence, that is a fundamental doubling of engagement; each user sees both the image itself and at least one additional piece of content on each view. We feel it is this essential intensification that drives ThingLink’s high response rates.

In addition to studying how others use ThingLink, Pivot itself used the platform to enhance promotion and information delivery for the Conference.

“We addressed the challenge of bringing a star-studded preview video about Pivot to our home page without pushing other key content below the fold by embedded the video thumbnail into our home page header with ThingLink,” noted Edelhart.  “There was a 41% increase in new traffic to Pivot’s external marketing programs after creating a Thinglink button to promote the program within Pivot’s web header.”

Pivot Conference also used ThingLink to transform the images of Pivot’s speakers into information launch pads.  “With ThingLink we were able to bring web pages, social connections, bios, videos and other speaker background right into the pictures,” added Edelhart.  There was an increase in the average time on the speaker section of Pivot’s website from 3:07 to 4:04. Conference organizers also received a gush of pleasure from Pivot’s generally hard to please speakers to this implementation, as many asked to include additional content within their pictures on the site.

For more information visit ThingLink.com. For a copy of the report visit the Pivot Conference.

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ThingLink Expands Publisher Ad Network with Discovery Communications and Flite

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ThingLink and Discovery Communications, the world’s #1 nonfiction media, have announced a partnership for deploying ThingLink-powered interactive images and display ads across the digital destinations for Discovery Channel, TLC, Animal Planet, Science and other networks in their portfolio.

To enhance the partnership, Discovery, ThingLink, and Flite announced an integration of ThingLink inside Flite’s Ad Studio. Flite publishers like Discovery, as well as advertisers, agencies and brands with ThingLink premium accounts, can now deploy ThingLink-powered rich media display ads for desktop and mobile through Flite’s ad server platform.

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Discovery is driving digital advertising innovation by utilizing Thinglink’s interactive tagging capabilities to enhance their content and to deliver value for partners. By using custom-designed images, Discovery can tell more compelling creative stories that offer clients and brands the chance to integrate more seamlessly around sponsorship initiatives or custom-produced programs.

Key to their strategy is organically driving views and engagement beyond traditional advertising techniques through SEO and increased fan engagement that extends to social connections.  Discovery will strategically target these new rich media ads to compliment their image-based editorial content thereby creating a cohesive user experience that feels very integrated and blurs the line between content and traditional ad spaces.

ThingLink’s Premium platform enables publishers to serve 3rd party content over images. Publishers can use custom graphical icons on ThingLink images and build proprietary in-image applications for shopping, content marketing, and social connection. ThingLink’s real-time metrics allow for invaluable data collection with click-through-rates that continually outperform standards. ThingLink images are also viewable across social channels and web pages and shareable to social channels like Facebook, Twitter and Tumblr.  Four of the top ten newspaper publishers and ten of the top fifty global brands use ThingLink for creating and sharing interactive images.  ThingLink publisher partners also include CBS Interactive and New York Magazine.

Flite empowers their publisher and brand clients to easily publish brand assets and messaging directly into their paid media. Flite has an expanding library of third party ad components, which allow clients to easily bring in content from providers such as Twitter, Facebook, Youtube, and more. With the added integration of ThingLink, Flite continues to offer interactive functionality within display advertising for both clients and partners.

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iReporting from Egypt and around your world – with ThingLink

Make ThingLink your solution for iReporting on the world around you. Whether you’re a journalist, a cause-related advocate or a student, images are an ideal way to tell a deeper, more engaging story about your world with video players, text, Twitter links, and more embedded right in your images. And you can do it with ThingLink’s web app and mobile app.

@EduardCousin and @HoqookEnglish publish daily updates in Twitter and Facebook on the situation in Egypt using ThingLink to host status links and related media coverage.

HoqookEnglish5:45am via Facebook
The news from #Egypt brought by Hoqook: Deadly clashes erupted in cities at the Suez Canal, in the Delta and in… fb.me/20riE2INm

Blogger @ryanburdick shares yummy restaurant reviews on ThingLink images.

The Press-Enterprise newspaper reported on the Perseid meteor shower with an annotated graphic that added a deeper dimension to a story that appeared in their online edition.

Adam Broitman reported on the Citibike program in NYC with a ThingLink image.

And using ThingLink’s mobile app, I filed my own report on a band performing in the Lexington Avenue/53rd Street Subway station in New York City.

Create iReporting images with ThingLink’s web and mobile app and share stories on the world around you.

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How to reach and engage your audience with ThingLink

Decca Records recently ran a campaign for up and coming music artist Alessandro using ThingLink to great success. Our Creative Director Jonas Forth spoke with Digital Innovation and Platforms Manager David Heath about reaching your intended demographic, creating engaging campaigns and making the most out of ThingLink.

 

Q. Where do you find value in the service?

I think the value in a service like ThingLink comes from the opportunity to engage consumers from all demographics. Creating something your audience can relate to and understands is vital in establishing a connection with them, and this is a simple and effective way of doing that. Everyone can relate to an image, and musicians are more frequently incorporating strong visuals as lead elements of their campaigns.

Using mouseovers and hover actions actively encourages users to interact with these images and this is where the real beauty of ThingLink lies, because people are inherently curious and they want to know what might be hidden away. They don’t want to miss something valuable that might be tucked away in a corner. If you’ve judged your audience correctly and you’re giving them the content they really want to consume, they’ll be back.  

 

Q. What kind of features have you created using ThingLink?

This year we’ve been running a campaign around a brand new global priority artist who happens to be a Franciscan Friar called Alessandro. We’ve used Thinglink to put together an interactive map of Assisi – the birthplace of St Francis and the place Alessandro lives – as a way of showcasing all the most important locations from around this historic catholic town.

Using artwork sourced from a local tourist information booklet created by the friars themselves, we were able to use ThingLink as a way of revealing audio from his debut album along with photos, videos and more over a six week period prior to the release. It’s kind of a tour guide, but more fun, and making use of content shot on location with Alessandro himself. I think it can be difficult to meaningfully engage this kind of market digitally but we’ve had some good success using ThingLink purely because it bridges the gap between technology and the kind of content people naturally gravitate towards and find themselves sharing.

Q. What advice do you have for bands who want to promote their music with ThingLink?

Firstly, think about what you want to achieve. Do you want to drive data acquisition for the mailing list, increase Facebook fans, sell gig tickets, generate new fans, or are you simply rewarding existing fans without having any quantifiable target at all? Whichever it is, the answer will drive the content you need to be producing.

Secondly, thinking about how you want to reveal that content can make all the difference. A great way of encouraging repeat visits is to stagger the content that is available, but if you’re not giving fans what they want the first time round are they even going to come back for a second?

Q. What is it about ThingLink that helps drive traffic?

I think the numbers we saw on our campaign with Friar Alessandro reflect a very engaged, very content hungry fan base who appreciate unlocking and experiencing that content in exciting, non traditional ways. This is a demographic that wouldn’t usually listen to track previews or streams through SoundCloud. We’ve found ThingLink to be a brilliant way of removing the barrier that exists there by letting people interact with something that makes sense to them and delivering them SoundCloud content through it.

Although there were several content reveals each week on the map, streaming the new audio clips was always the most popular and the ThingLink platform effectively renders the underlying technology behind that invisible. This is hugely important in ensuring we’re connecting well with our audience and not alienating or penalising non technical fans.

Listening to the feedback we’ve had so far has been extremely positive. I can see ThingLink being an incredibly useful tool for us in future if for nothing else than its ability to engage meaningfully with the people we are trying to reach, day to day.

Follow Decca Records on ThingLink.

 

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Five Ways Interactive Images Can Enhance Brand Engagement

This post by ThingLink CMO Neil Vineberg was recently published by MarketingProfs.com.

Remember image maps? Invented in 1993 at Honolulu Community College by student Kevin Hughes, image maps allow you to include multiple “clickable” areas within one image that link to specified URLs.

With more than 100 billion images online, several companies have expanded on the image-map concept with interactive image technology that lets users aggregate and tag content within images, offering marketers news ways for engaging brand communities.

Continue to the story.

 

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Introducing ThingLink Tabs for Facebook

Today, we here at ThingLink are proud to announce the launch of ThingLink Tabs for Facebook — a way for artists, creators, small businesses, and individuals to share a wide range of content inside an image on your Facebook Fan Page.

 When history considers MySpace, it probably won’t look kindly on the seizure-inducing backgrounds or terrible haircuts — but it will hopefully recognize how groundbreaking it was in providing a place for artists to easily host all their content in one place. No more figuring out HTML or domain names. Just cutting, pasting, and getting videos, music, tickets, and information on one site. See examples by ThingLink, Alan Partridge, NME, David Lynch and EMI.

 

Watch, listen, and interact, all within one image

No one else has managed that — until now. ThingLink Tabs for Facebook allows users to embed audio, video, and rich media links in images and post them as a Tab on Facebook. Fans can watch, listen, and interact, all within one image on one page. You can link out anywhere you want on the web and links can be changed as often as you like.

And it’s not just for bands. Maybe you’re a real estate agent and want to post videos of homes for sale inside an image of a neighborhood. Maybe you’re a small business and want to tag reviews and post audio of customer testimonials. Maybe you’re working on a film and want to release a clip a day to whet appetites. You get the picture.

 

An interactive web experience that drives engagement

Facebook has almost a billion users, which means if you’re doing anything, your audience is there. Super-serve them with content, presented in a simple, intuitive, elegant manner. No matter whether you’re managing a Facebook Fan Page for your band, brand, business or community group, ThingLink Tabs for Facebook transforms your page into an interactive web experience that drives engagement.

ThingLink images are viewable on mobile phones, tablets and computers. Every account includes our exclusive HoverClick™ metrics so you can monitor viewer engagement.

Get started now! The current ThingLink Tabs for Facebook plans are:

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