Tag Archives: interactive

New look for web and mobile

This week marks the release of several exciting updates including new icons and a new mobile view.

NEW ICONS

First, we have streamlined our icon selection to include new useful icons for all users.  Free users, EDU users and Paid users will all have access to different icons.  Click here to see the icons in action!

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NEW MOBILE VIEW

Our sleek, new mobile view showcases a larger image that is easier to “like”.

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ThingLink as seen on Facebook mobile

 

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ThingLink seen on mobile thinglink.com

 

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  • Unlimited view Corporate accounts

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ThingLink launches Interactive Image Channels

Today ThingLink is launching a new feature called “Channel”, an easy way to organize images into embeddable interactive albums. ThingLink Channel is an exciting feature that will allow for a multitude  of new storytelling applications via rich media tags.  Below are some examples for personal, business, and educational usages:

I. Channels for Personal Use

Interactive lifestyle magazines  and and guides for travel, recipes, design, arts & crafts: Think about channel as a new way to start your own mobile magazine. If fashion or food are your passion and images are your preferred mode of expression, you can now start your own interactive magazine on ThingLink. ThingLink Channel works as a YouTube Channel: you can update it anytime and when you add new content it will be shown to your followers.

Interactive family albums: We all have our cameras full of images and videos of our pets and kids. With ThingLink you can combine the best of your gallery, adding notes, quotes, and music to images, ultimately creating albums that allow you to travel back in time and remember how your darlings looked and sounded just a couple of years ago!

Interactive slide sets and storybooksOnce you start using interactive image channels for your professional presentations, you can forget about powerpoint and keynote and problems with large file sizes. Not only will your slides be more visual, they can now play music, show video or embed any content from the web. Sharing? Just share your channel URL and people can replay your content at any time.

II. Channels for Businesses

If you run a small or large business, ThingLink Channel will be your new favorite tool for creating engaging material on social media. From now on, you can serve fans and followers interactive product catalogs and PR images.

For publishers, interactive image channels work both in display or native advertising. Contact us at sales @thinglink.com to learn more!

III. Channels for Teachers Teachers can use ThingLink Channels to organize student homework and projects. For example, a history teacher could create a channel for each course they are teaching this semester and have students add their homework to this channel.  At the end of the semester, a channel will become a collection of student work that can be shared with other classes and studied for examinations.

Start using ThingLink image channels with 3 simple steps:

1. Above every image, you will see an “add to channel” link

  2. Select a channel or create a new one by clicking “new channel”     3. Now click “done”. To view your images as a slideshow, click the slideshow button on the left.  Some channel functionality will still improve, such as adding an option to arrange images within the channel, as well as the possibility to add other people’s images into a channel and be notified when that happens. All of this is in the works! If there is anything else you would like to see, as always, please let us know!

 

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GUEST POST: Thinglink: A Tool for Journalists That Journalists Should Actually Use

By Stacey Decker

It’s a premise familiar to online journalists: There’s a new tool for creating interactives. It’s sleek and it has the potential to increase reader engagement. Fast forward 6 months and you can’t even remember your login information to get on the site. (Let’s hope you know your mother’s maiden name.)

Online tools are a lot like real tools that way—some just collect dust. In modern newsrooms, where journalists are strapped for time, new forms of storytelling need to have a high impact, but a low barrier to entry. ThingLink has those elements. For us at Education Week, it’s a useful resource … and one that we actually use.

Why We Use Thinglink

There are a few complex features of ThingLink that are especially impressive. The interface is extremely user-friendly. Thinglink is integrated with other platforms we already use, like YouTube and Soundcloud. Thinglink provides publishers with a lot of useful analytics about images and viewer behavior, including hovers and clicks. And the site has an engaged community.

But the real beauty of Thinglink is its simplicity. It’s easy to conceptualize a story that works in this format. There aren’t any prerequisites to begin using the tool, other than a good idea. And that good idea gives back. Embed a Thinglink on your site and you can take create an immersive experience on any page.

How We Use Thinglink

At Education Week, we have two main uses for Thinglink:

1. Narrative Storytelling

When using Thinglink to tell a story, we let our photography take the lead. The context, links, and additional material we layer on ties everything together. In this example (now with more than 4,000 views), images, text, and audio, converge to reveal the complexities of arming educators:

2. Infographics and Resource Multimedia Thinglink can be helpful to journalists looking for interesting ways to present data, information, and tips and tricks. In our most popular Thinglink to date (with almost 20,000 views), we used the tool to show our audience of educators how to teach students to vet research materials:

Three Tips for Journalists

If I’ve convinced you to try Thinglink, here’s some helpful advice:

1. Look at what other publishers are doing.

Plenty of newspapers—international, national, and local—are using Thinglink to show off their front pages, section fronts, and $126 billion dollar magazine covers. Others have gotten more inventive. The Washington Post partnered with Thinglink on their coverage of the 2013 White House Correspondents’ Dinner. The Guardian has used Thinglink to layer videos and archival material on top of infographics. Mashable’s used it to make a holiday gift guide. And Discovery Communications has worked with Thinglink to use the tool as a way to deliver advertising.

2. Look at what everybody else is doing.

Commercial outfits like Home Depot, State Farm, and Groupon are using Thinglink to share tips and promote products and services. Thinglink’s unaffiliated users are arguably the most innovative, using the medium to enhance posters, illustrations, maps, and historical photos.

3. Experiment and Edit.

The best way to get acquainted with Thinglink is to upload an image and start tagging. (If you want to do this in private, change your image visibility to “unlisted” until you’ve got your image the way you want it.) Look for additional media (videos, audio, photos, tweets, etc.) to make your images richer. But don’t overdo it; tags shouldn’t overwhelm your image. In the same vein, keep tag descriptions short. And think about the order of your tags. In the end, your Thinglink should service your reader.

Bonus Tip: Get the browser plugin. (It’s a huge time saver.)

I look forward to seeing more of the creative and complex ways newsrooms and publishers put this tool to work for them.


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Stacey Decker is Online News Editor at Education Week (www.edweek.org), America’s source for news and opinion on K-12 education issues.

 

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Halloween ThingLink Style

Enjoy some Halloween ThingLinks that caught our eyes. A Happy Halloween to all!

 

 

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ThingLink: Upgrade to our Small Business Premium Starter Package: Now Self-Serve

If you’re a startup, a small-to-medium sized business, a not-for-profit, a political action committee, an indie record label, a college, a small publisher or a professional educator interested in using ThingLink’s premium features, now you can upgrade online to our Small Business Premium Starter Package.

For as little as $250 you get an annual account license with:

  • 50,000 Views — Add more views as you need them.
  • Unlimited Images — Post an unlimited number of images to your account.
  • Multi-User – Invite multiple team members and colleagues into your group/channel to create, distribute and manage images.
  • Make Images Public, Private, Unlisted — Set a preference for each image and control views – from public to private to unlisted.
  • Advanced Dashboard — Get detailed metrics on how your images and content perform, and metrics for web and social channels where your images are shared.
  • Personalized Icons — Upload company logos and graphics to customize your images.
Premium Small Business includes comprehensive performance metrics on each image.

Premium Small Business includes comprehensive performance metrics on each image.

 

Upgrade to Premium Small Business today and start driving higher engagement for your images on web pages and social channels.

Questions? Write Sales@ThingLink.com.

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ThingLink Shares First Interactive Image Benchmarks in Pivot Conference Report

Screen Shot 2013-10-14 at 11.30.52 AMThe Interactive Image Revolution – How Top Brands are Powering Engagement,” a report presented today at the Pivot Conference, features the first independent analysis of ThingLink interactive image performance and its use by major publishers and brands.

To obtain a specific sense of ThingLink’s impact on ad fundamentals, The Pivot Conference and ThingLink worked together during the summer of 2013 to study ThingLink programs of companies across four core categories: Editorial Web, Editorial Social, Brand Web and Brand Social. In each case, actual, live ThingLink implementations were examined. In each category, 15 ThingLink enabled images were studied.

The results of the study show a dramatic impact for ThingLink images as response generators. At a time when banner ad click rates subsist between .01% and .04%, depending on source, ThingLink delivered an average click rate of between 5.7% and 16%. Not only was the overall response rate breathtakingly high, the study indicated some clear reasons why.

According to Mike Edelhart, CEO of Pivot, who authored the report, “One of the reasons ThingLink’s information-embedding approach has power is because it transforms an image from a single object, clickable or not, into a cornucopia of information choices. This produces an engagement intensification that neither standard images nor content approaches can deliver.”

ThingLink content elements generated “hover” engagement at up to nearly 4X the level of views. This means a ThingLink image can generate four interactions from a single view. At the lowest level, ThingLink produced a 50% secondary engagement per view. Any one of these intensified interactions can be the trigger for a click.

“In short, the information-enabled image appears to be a more powerful tool for generating clicks than any other we have seen before,” said Edelhart.

The ThingLink study shows clearly that the more information options in an image – shown on the table as number of Tags – the higher the engagement intensification. That doesn’t necessarily lead directly to higher click rates, but it certainly increases the potential for maximization.

Another view of ThingLink’s power can be seen by diving into the performance of Groupon’s program in the summer of 2013. Across six different products, ThingLink produced a remarkable click rate of 16% and an intensification of 96%, which means that nearly all of those who viewed the images saw the additional content that ThingLink delivered. In essence, that is a fundamental doubling of engagement; each user sees both the image itself and at least one additional piece of content on each view. We feel it is this essential intensification that drives ThingLink’s high response rates.

In addition to studying how others use ThingLink, Pivot itself used the platform to enhance promotion and information delivery for the Conference.

“We addressed the challenge of bringing a star-studded preview video about Pivot to our home page without pushing other key content below the fold by embedded the video thumbnail into our home page header with ThingLink,” noted Edelhart.  “There was a 41% increase in new traffic to Pivot’s external marketing programs after creating a Thinglink button to promote the program within Pivot’s web header.”

Pivot Conference also used ThingLink to transform the images of Pivot’s speakers into information launch pads.  “With ThingLink we were able to bring web pages, social connections, bios, videos and other speaker background right into the pictures,” added Edelhart.  There was an increase in the average time on the speaker section of Pivot’s website from 3:07 to 4:04. Conference organizers also received a gush of pleasure from Pivot’s generally hard to please speakers to this implementation, as many asked to include additional content within their pictures on the site.

For more information visit ThingLink.com. For a copy of the report visit the Pivot Conference.

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ThingLink’s Twitter Card: Update

urlWhen Twitter launched Twitter Cards last year, ThingLink was the first interactive image solution approved by Twitter. Thanks to you, we’ve expanded the possibilities for engagement on Twitter beyond even their expectations.

While Twitter continues to evolve and refine the Twitter Card program, the Player Card that enables ThingLink is being scaled back to focus on video and audio solutions only. As a result, ThingLink will transition to an interim Twitter Card.

Here’s how it works:  When you post a ThingLink image to Twitter, viewers on desktop and mobile devices will see the image with icons indicating interactivity just like before. Those icons will no longer be interactive inside Twitter.  A click on the image, title or the URL provided with the tweet will lead the viewer to the interactive image on the user’s channel at ThingLink.com.

Because a majority of viewers on Twitter click back to ThingLink anyway, we think this solution will advantage both viewers and brands sharing ThingLink images on Twitter.

The current Twitter Player Card will remain active until September 30 after which all ThingLink users will transition to the interim Twitter Card.

For more visual information, check our slideshare presentation about this transition.

In the coming months we will be working with Twitter to enable a new Twitter Card type that enables interactive functionality on Twitter and delivers a consistent performance on both web and mobile devices.

Twitter is also requesting feedback from ThingLink about the kinds of Card experiences our publishers want to see inside the Twitter channel. Please send us your feedback on how you would like ThingLink images to perform inside Twitter.

In the meanwhile, if you have any questions about ThingLink and Twitter,  please contact our COO Cyril Barrow.

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ThingLink Mobile: Now with Image on Image

ThingLink Mobile, our iOS app, is constantly evolving and here’s a brand new feature for you. In addition to the ability to add video, text and @twitter IDs to your interactive images, we’ve added the ability to add image on image. Now you can tag a photo with images from your photo gallery.   This enables you to tell a deeper story through pictures like the one below, which was  created with an iPhone and ThingLink’s Mobile app.

Journalists, teachers, students, event bloggers and  iReporters can make full use of the new feature when creating interactive ThingLink images. Now you can tell a deeper story and capture fuller moments. Here’s my story about a Blackbird which had created a nest in an unusual place to feed her young ones.

HOW TO BUILD IT: Start out by taking or selecting the image on which you would like to overlay your other images. I had this photo with bikes on it so I started with that to tell my story.

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Tap anywhere on the image to add a tag and select which kind of tag you would like to make. We’re doing image on image so head over to your gallery by clicking on “Choose from gallery”.

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Pick the image you would like to add to the image as a tag.

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As usual you can add a text tag.

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Add a few more tags, either using text, video or images, and then you’re done.

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The image is now shareable to social channels, and browsable either in the app or online at thinglink.com.

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How are you using ThingLink Mobile?

 

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ThingLink Raises $2m For Offering Interactive Image Solutions to Publishers and Brands

ThingLink has closed a $2 million financing round for offering interactive image solutions to publishers and brands, it was announced today. This is ThingLink’s second funding announcement since launching in August 2010, to bring total funding to $3.9 million.

The round was led by Helsinki-based VC firm Inventure Oy. Participants include social media and ad tech angels from New York and San Francisco including Terrapin Bale, led by former Tumblr president John Maloney, the CEO of Fremantle Media N.A. Thom Beers, the managing partner of Trimaran Capital Dean Kehler, SoundCloud CTO Eric Wahlforss, and TEKES, the Finnish Funding Agency for Technology and Innovation.

“ThingLink has proven itself as a highly engaging media solution that enables new and creative ways for brands and consumers to connect through images. The team and I are excited to have onboard investors and advisors with strong experience in media, publishing, advertising and entertainment,” said ThingLink founder and CEO Ulla Engeström, who will relocate from Helsinki, Finland to New York City to lead the company’s growth.

As part of this funding round, ThingLink also announced new appointments to its board of directors, including Entertainment Media Ventures CEO Sandy Climan and former Facebook media sales director Craig Coblenz.

Former Meredith Publishing and Newsweek/Daily Beast executive Hillary Billingsley was also appointed as chief revenue officer.

Over 220,000 publishers, including 4 of the top 10 newspapers and 10 of the top 50 global brands, use ThingLink to transform images into an interactive surface for rich media – including video players, social links and other apps – that makes content discoverable, engageable and sellable.

Hundreds of automotive, fashion, entertainment, B2B and consumer brands have used ThingLink to introduce products, educate customers, and deploy shoppable images with interactive video, music, and information links.

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About ThingLink
ThingLink is the most popular platform for creating and distributing interactive images for blogs, web pages, social channels and advertising. ThingLink is used by more than 220,000 publishers in 46 countries, including leading newspapers and magazines, brands, digital agencies, universities, schools, and long-tail bloggers. For more information visit: ThingLink.com and ThingLinkPress.com

Contact: Neil Vineberg, CMO (+1 631 377 1494)

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ThingLink – Popular Rich Media Tags You Can Add to Images

Drive convenience for customers and make content discoverable by adding ThingLink Rich Media Tags to your interactive images. Here’s a variety of popular apps that you can add to ThingLink images to feature content from: Etsy, Amazon, Instgram, Rdio, Bambuser, Scribd, Polldaddy, Facebook, Twitter, Yelp, Slideshare, ClickThrough, Spotify, eBay, LinkedIn, EventBrite, Google Maps, SoundCloud, Vimeo, Meetup, MailChimp, Wikpedia, Flickr and more.

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