Tag Archives: interactive

The poster reinvented – now with 100 % more interaction

The modern poster dates back to 1870 when new printing techniques made colour lithography and mass production possible. According to French historian Max Gallo, “for over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service.” (Wikipedia)

Up until now, the poster has been a passive flat surface without any form of interaction but ThingLink users have shown that interactive posters are an artform in themselves: posters have become touchable.

Discover how museums, music marketers, political activists, film buffs as well as theatre and film promoters are making use of this new medium.

Day Of The Dead Exhibition (by Smithsonian Latino Virtual Museum)

The Beatles Experience With Rain (by Broadway – San Diego)

 

Movember and Sons (by Turner Classic Movies UK)

Homeland TV-series promotion (by 20th Century Fox)

 

Youth Voter Registration (by Rock The Vote)

 

Disney’s Brave (by J’s Movie Stream)

 

Music Marathon and Movie Festival 2012 (by Paper Garden Records)

Oxjam Music Festival (by Lizzie for Oxfam)

 

The Darkness – Hot Cakes (by Wind-Up Records)

 

(By Grazia Daily)

If you have any examples of your own that you want us to highlight – tweet to us with @thinglink and we’ll feature it in our gallery.

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Making Maps More with ThingLink

I’m lost without maps because my mind is swirling in music.  When I started working and driving in San Francisco, using my car GPS to get from one place to another made learning a new city easier. My GPS chirped directions and I followed.

With ThingLink, maps can also speak. They can be sound and video players. You can tell a story inside and share the culture of a country. Now, touching maps delivers so much more.

Take a look at ways you can enhance maps with ThingLink. Props to Paddy McCabe, Indie Ambassador, Ottawa Star, Soundway Records, Washington Post, Mashable, and Multimediael Universal.

Education — Ancient Rome: Add Photos and Wikipedia References  (by Paddy McCabe)

 

Add Google Maps (by IndieAmbassador)  

Map of Colombia: Add sound (Soundway Records) Real Estate: Add Listings and contacts (by Ottawa Star)

 

 

Journalism: Add Reporting, updates and annotations (Washington Post)


 

Conventions: Add Highlights to a Trade Show Map (by Mashable)

 

Describe Processes on a Graphical Map (by Multimediael Universal)

 

Want us to feature your map or image in a post?  Send a link to social@thinglink.com.

Happy Mapping!

 

 

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US Election Goes Interactive with ThingLink

It’s been quite an election year in the U.S.  Before the big day this November, we wanted to share our fave ThingLink images by House Speaker John Boehner, Obama for America, Rock the Vote and others.

House Speaker John Boehner attacked President Obama on energy.

 

Obama for America – President Barack Obama and First Lady Michelle Obama had dinner with voters.

Rock the Vote Hit the street with a Youth Voter Registration Jam

 

Obama for America took us on a listening tour inside a field office in Davenport, Iowa

 

Anna used an infographic to clarify positions on abortion.  

 

A Time for Kids offered a fresh view of the election.

 

 

A phenomenal graphic on the Second Obama vs Romney Debate by Siraj Datoo.

  And Newshouse reminded us of the 2012 voting deadlines.

Whatever your position is, visit Rock the Vote and make sure and register to vote!

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Forbes Partners with ThingLink for the first-ever Forbes 400 Interactive Magazine Cover and Infographic

Forbes.com and Thinglink today launched an interactive infographic for the Forbes 400 that lets viewers touch and discover the philanthropic efforts of 12 of the most philanthropic entrepreneurs of our time through embedded audio, video and rich media, including Bill and Melinda Gates, David Rubenstein, Jon Bon Jovi, Leon Black, Marc Benioff, Marc and Laura Andreesen, Oprah Winfrey, Peter Peterson, Steve Case and Warren Buffett.

This historic Forbes 400 cover image, also featured in the Infographic, was taken at the inaugural Forbes 400 Summit on Philanthropy, which brought together 150 billionaires and near-billionaires – including Bill and Melinda Gates, Warren Buffett, Oprah Winfrey, Steve Case, Alex Rodriguez, Jon Bon Jovi and Martha Stewart – to discuss ways to solve some of the most pressing issues of our time. The results of the Summit will be featured in the forthcoming Forbes 400 issue.

Forbes is among the most trusted resources for the world’s business and investment leaders.

ThingLink is the largest interactive image network for business and consumers.

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ThingLink and WTF Helsinki Launch Interactive Book for iPad

ThingLink, the largest interactive image community for businesses and consumers, and Helsinki-based advertising agency WTF Helsinki, today announced the launch of an interactive book player for iPad powered by ThingLink.

The book, called Finnish Design Thinking, features 52 Finnish companies within design and technology. The iPad version of the book, powered by ThingLink, features interactive images with branded content, links and videos presenting contextual content on the topic.

”The consumption of the web is moving to mobile and we are pleased to work with WTF Helsinki on an interactive book that combines image viewing with a touch-based browsing experience,” said ThingLink CEO Ulla Engeström.

“The ability to touch and discover content inside ThingLink interactive images delivers a more compelling consumer experience around images that drives engagement and a stronger sense of a brand,” says Pauliina Savolainen – CEO, WTF Helsinki.

 

About WTF Helsinki

‘WTF Helsinki is a creative agency currently operating in Finland and the Baltic region. Our state of mind empowers to define and design new concepts while challenging existing idea. WTF Helsinki is idea driven rather than industry specific, and our customer base incorporates both ends of the business spectrum – from the Baltic’s biggest hotel chain to a small potato farm in Vuojalahti, Finland. We firmly believe that everyone is unique and find divergence a positive attribute that can help a company excel in its field. While we operate out of Helsinki and Tallinn, the world is our playing field’. -Pauliina Savolainen –

www.wtfhelsinki.fi

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Add Interactive Photos to your Bandzoogle Website with ThingLink

This is originally a guest post by ThingLink’s CMO Neil Vineberg for Bandzoogle.

Using photos as a design element in web design is a powerful way to connect with fans. Great fan connections start with compelling photos. Bandzoogle makes it easy to add your best images to your website and also supplies a wide assortment of stock images that make your Bandzoogle site look awesome.

By using ThingLink, Bandzoogle users can make those personal and stock photos interactive with audio and video players, social links and social sharing.

What is ThingLink?
ThingLink is a free app that turns any photo in a platform for content and sharing. By activating a ThingLink account alongside Bandzoogle, you can make your website photos interactive. Add music and video players. Sell merch and albums inside photos. Place any interactive photo as an app on your Facebook fan page. And fans viewing your interactive photos can share them across their social networks and embed them in blogs and tumblrs, extending the power of your Bandzoogle site through images that live across the Web.

Who is Using ThingLink?
ThingLink has been popular with labels and artists like Van Halen, Keane, Evanescence, Seether, Blink-182, Gorillaz. Hundreds and thousands of bands like JCQ from the UK and Conveyor from Paper Garden Records in Brooklyn, NY, also make images interactive with ThingLink.

Why Interactive? It’s all about Engagement
Fans like to discover stuff. If you’re building a fan base, Interactive images can help you engage fans in content discovery and position content (an audio player song sample) on an image right next points of sale (shopping tags for Amazon, eBay, iTunes, BestBuy and more).

Thanh Nguyen, digital marketer at Atlantic Records, who has promoted albums by Jason Mraz, Simple Plan, Christina Perri, and Bruno Mars, uses ThingLink to “aggregate and link back to all of the band’s social properties” and he suggests that promoters “customize the offering as much as possible…make sure the content is compelling.”

Nick Lippman, manager of Rob Thomas and Matchbox 20, sees ThingLink as a way of “promoting the different avenues an artist and a brand are trying to get out simultaneously, such as single, new video, new tour dates, fan club opportunities, contests and more – all in one place!”

Go Facebook Interactive
In addition to adding interactive images to a Bandzoogle website, ThingLink is a DIY editor for creating apps for Facebook pages. Now any interactive concert poster or CD cover with links can appear as a Tab (App) on your Facebook Fan Page. Here’s how.

Lynn Grossman, at Secret Road Music Services, used ThingLink on Facebook to preview tunes from Songbook, the new album by Ingrid Michaelson. “We came up with the idea of publishing an embeddable online songbook that would preview a song a day, offer downloadable lyrics to the song and have her talking about the meaning of each song leading up to the day of the release. The goal was for people to engage with the songbook daily for 2 weeks and to share this experience on their social media sites. Thinklink proved to be the perfect solution.” The click through rate on this campaign was >80%.

What Can You Add With an Interactive Photo

  • Showcase your videos, sound clips and social links inside a photo.
  • Add iTunes, Amazon or Topspin sales tags to an album cover image.
  • Add a Bandzoogle tag featuring your band’s URL so viewers can link back to your Bandzoogle webpage
  • Create a Tab on your Facebook fan page featuring your interactive image.

What Can you Do with your Image App on Facebook

  • Post a concert tour poster with interactive links
  • Publish a concert image with sound or video links
  • Turn a merch package image into a store with sales tags.

What Kinds of Tags can you use on your images?
Check this slideshare of ThingLink Rich Media Tags.

 

In addition to these awesome tags, you can add any URL and up to a 1500 character description to a tag and it will show up as a tag.

Get Started with ThingLink
Sign up for a free account at ThingLink.com. Bandzoogle users will receive a free year of ThingLink PLUS when you use coupon code “ILuvBandzoogle” during the signup for PLUS.

Setting up Bandzoogle and ThingLink
Now that you’re signed up on ThingLink, here’s how to make your Bandzoogle images interactive.

1. Locate your Thinglink account embed code.

2. Copy the embed code to clipboard.

3. Open your Bandzoogle site and go to Bandzoogle’s “Design & Options”.

4. Click “Footer Text” on left side menubar.

5. Paste the contents of the clipboard to the Footer Text box. If you already have some existing contents, just make sure that you don’t overwrite them, but put the code after the content.

6. Click Save.

While you are logged into Thinglink, log into Bandzoogle at the same time. You can edit your images at Bandzoogle as long as your Thinglink.com account is also open.

For questions about ThingLink, visit ThingLink’s support forum.

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Thrillcall and ThingLink Launch Ticket Sales Inside Photos

Enabling Artists and Promoters to Share Content and Drive Sales Through Interactive Images

Thrillcall, a live event discovery service with exclusive daily offers, and ThingLink, the interactive image leader in music and entertainment, today launched the Thrillcall rich media tag that lets concert ticket buyers locate and purchase tickets through interactive images. When a user hovers on a picture of an artist or upcoming show, they can easily click through to purchase tickets or share with their friends, eliminating friction between brand experience and purchase.

“It’s now a lot easier to find out about shows, but getting people in the door is still a challenge,” said Matthew Tomaszewicz, Thrillcall co-founder. “We are trying to solve this by using our technology to create new ways for venues, artists and event promoters to get more people to the show and build a closer connection to music fans.”

Event promoters can now drive ticket sales by adding the Thrillcall rich media tag to images on Facebook and across the Web. This also extends the connection with fans by enabling anyone to share or embed the interactive images on Twitter, Facebook, Tumblr, via email and anywhere online.

ThingLink CMO Neil Vineberg added, “Images remain the most effective way for event promoters, record labels and music artists to attract audiences to events. By adding a Thrillcall tag inside images, ticket sales can now occur where audio, video players and social links already engage consumers in the artist experience.”

The Thrillcall/ThingLink tag features the latest three upcoming shows for any artist with a link back to that artist’s page on Thrillcall, where they can purchase tickets.

 

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Five Ways Interactive Images Can Enhance Brand Engagement

This post by ThingLink CMO Neil Vineberg was recently published by MarketingProfs.com.

Remember image maps? Invented in 1993 at Honolulu Community College by student Kevin Hughes, image maps allow you to include multiple “clickable” areas within one image that link to specified URLs.

With more than 100 billion images online, several companies have expanded on the image-map concept with interactive image technology that lets users aggregate and tag content within images, offering marketers news ways for engaging brand communities.

Continue to the story.

 

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How to create an interactive ThingLink App for your Facebook Page

Engaging your audience on Facebook with ThingLink images is now easier than ever. We’ve built a feature that smoothly exports the image you choose to be featured as a ThingLink App on your Facebook page. This tutorial that takes your through the process as well as instructs you how to remove your app.

Start by tagging an image. Remember that you can upload an image to ThingLink, import an image from Facebook or Flickr or use any image URL.

After you’ve tagged the image, you will have the option of creating a ThingLink App on Facebook. Click the Share button, that you find above the comment field next to the image, and click the Facebook option furthest to the left.

 

Having begun the process, you have the option of seeing how the image would preview on a Facebook page, or to proceed. If your image is small, we center the image, and if your image is wide, we scale it down to fit. It’s always a good idea to preview your work to avoid confusion at a later stage. Remember that your image can be 810 pixels wide with Facebook’s new format, allowing for a lot of tag exploration.

 

If you are doing this process for the first time, regardless of if you logged in with an email address or your Facebook account, you need to enter your Facebook account again. At this stage, we verify the pages to which you have admin rights and provide you with a list of them. As you can see from the image, it is possible to also overwrite an old image for a page. There is no limit for how many times you can overwrite a ThingLink App.

 

Give your App a name. It’s by default called ThingLink, but you’re free to name it however you want.

 

Bravo, you should have your ThingLink App up and running. Go and see how it looks!

If you want to change the icon of your ThingLink App, you can find Facebook’s instructions for it here.

 

Your apps appear on the top navigation bar. To ensure maximum visibility for your ThingLink App, you should feature it visibly as one of the first three apps. If you for any reason want to remove your App, this is how.¨

 

Uninstalling your ThingLink App on Facebook

 

 

To delete the app, click the little arrow on the right. This opens the editing options for your entire layout.

 

To delete the app, click the editing tool and choose Uninstall App from the drop down menu.

 

With your free ThingLink account you can create an unlimited amount of ThingLink Apps on Facebook, with a small bit of ThingLink branding.

Start creating now!

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Islands in the Stream: An Update about ThingLink Tabs for Facebook and Timeline

Facebook just announced that all Facebook Pages will be migrated to the new Timeline format on March 30.

Please take a moment to review this post on how you can use ThingLink to take advantage of the new Timeline, and feel free to let us know if you have any additional questions or concerns.

 

 

 

Q. I read that by launching Timeline on branded pages, Facebook has essentially “killed” Tabs. Is this true?

A. No, not at all. Users can still feature a ThingLink Tab on their pages; they will, however, no longer be able to use the Tab as a default landing page. Once you convert to the new Timeline, your Tabs (apps) will be displayed at the top of the page, underneath the main image. Once a user clicks on the image, the Tab will be fully functional, just as before.

 

Q. So how do I best use ThingLink in Timeline?

A. The new page design allows page owners to tell richer stories through bigger photos (now 831 pixels wide). Start by posting creative images with compelling audio, video, and rich media content, and updating them frequently.

  • HIGHLIGHT YOUR TAB (app) — Photos, likes and apps (Tabs) are at the top of your page. You can have a maximum of 12. Make your ThingLink Tab one of the top 3 viewable at the top of your page; all other tabs will appear in a drop-down menu.
  • CREATE A STORY IN TIMELINE: When you launch a campaign or promotion, post a story about your Tab (app) in the timeline.
  • PIN POSTS: After you post a story, click the pencil button to pin the story. Pinned posts highlight important stories at the top of a page for up to seven days.

Q. Can I still make a ThingLink Tab into my landing page?

A. No. You can make your Tab a top choice under the new header image, as noted above. But, you can no longer set a Tab as a default landing page. By posting a story to your timeline about your Tab, you can direct fans back to your interactive image again and again for the latest content — and help build your relationship with users.

Q. Can I still use ThingLinked images outside Facebook?

A. Of course! The great thing about ThingLink images is you can share and embed them with interactive links outside Facebook. One image works inside Facebook and across the Web.

Have a question? Write to Neil (US) or Jonas (Finland).

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