Tag Archives: interactive

Five Ways Interactive Images Can Enhance Brand Engagement

This post by ThingLink CMO Neil Vineberg was recently published by MarketingProfs.com.

Remember image maps? Invented in 1993 at Honolulu Community College by student Kevin Hughes, image maps allow you to include multiple “clickable” areas within one image that link to specified URLs.

With more than 100 billion images online, several companies have expanded on the image-map concept with interactive image technology that lets users aggregate and tag content within images, offering marketers news ways for engaging brand communities.

Continue to the story.

 

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How to create an interactive ThingLink App for your Facebook Page

Engaging your audience on Facebook with ThingLink images is now easier than ever. We’ve built a feature that smoothly exports the image you choose to be featured as a ThingLink App on your Facebook page. This tutorial that takes your through the process as well as instructs you how to remove your app.

Start by tagging an image. Remember that you can upload an image to ThingLink, import an image from Facebook or Flickr or use any image URL.

After you’ve tagged the image, you will have the option of creating a ThingLink App on Facebook. Click the Share button, that you find above the comment field next to the image, and click the Facebook option furthest to the left.

 

Having begun the process, you have the option of seeing how the image would preview on a Facebook page, or to proceed. If your image is small, we center the image, and if your image is wide, we scale it down to fit. It’s always a good idea to preview your work to avoid confusion at a later stage. Remember that your image can be 810 pixels wide with Facebook’s new format, allowing for a lot of tag exploration.

 

If you are doing this process for the first time, regardless of if you logged in with an email address or your Facebook account, you need to enter your Facebook account again. At this stage, we verify the pages to which you have admin rights and provide you with a list of them. As you can see from the image, it is possible to also overwrite an old image for a page. There is no limit for how many times you can overwrite a ThingLink App.

 

Give your App a name. It’s by default called ThingLink, but you’re free to name it however you want.

 

Bravo, you should have your ThingLink App up and running. Go and see how it looks!

If you want to change the icon of your ThingLink App, you can find Facebook’s instructions for it here.

 

Your apps appear on the top navigation bar. To ensure maximum visibility for your ThingLink App, you should feature it visibly as one of the first three apps. If you for any reason want to remove your App, this is how.¨

 

Uninstalling your ThingLink App on Facebook

 

 

To delete the app, click the little arrow on the right. This opens the editing options for your entire layout.

 

To delete the app, click the editing tool and choose Uninstall App from the drop down menu.

 

With your free ThingLink account you can create an unlimited amount of ThingLink Apps on Facebook, with a small bit of ThingLink branding.

Start creating now!

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Islands in the Stream: An Update about ThingLink Tabs for Facebook and Timeline

Facebook just announced that all Facebook Pages will be migrated to the new Timeline format on March 30.

Please take a moment to review this post on how you can use ThingLink to take advantage of the new Timeline, and feel free to let us know if you have any additional questions or concerns.

 

 

 

Q. I read that by launching Timeline on branded pages, Facebook has essentially “killed” Tabs. Is this true?

A. No, not at all. Users can still feature a ThingLink Tab on their pages; they will, however, no longer be able to use the Tab as a default landing page. Once you convert to the new Timeline, your Tabs (apps) will be displayed at the top of the page, underneath the main image. Once a user clicks on the image, the Tab will be fully functional, just as before.

 

Q. So how do I best use ThingLink in Timeline?

A. The new page design allows page owners to tell richer stories through bigger photos (now 831 pixels wide). Start by posting creative images with compelling audio, video, and rich media content, and updating them frequently.

  • HIGHLIGHT YOUR TAB (app) — Photos, likes and apps (Tabs) are at the top of your page. You can have a maximum of 12. Make your ThingLink Tab one of the top 3 viewable at the top of your page; all other tabs will appear in a drop-down menu.
  • CREATE A STORY IN TIMELINE: When you launch a campaign or promotion, post a story about your Tab (app) in the timeline.
  • PIN POSTS: After you post a story, click the pencil button to pin the story. Pinned posts highlight important stories at the top of a page for up to seven days.

Q. Can I still make a ThingLink Tab into my landing page?

A. No. You can make your Tab a top choice under the new header image, as noted above. But, you can no longer set a Tab as a default landing page. By posting a story to your timeline about your Tab, you can direct fans back to your interactive image again and again for the latest content — and help build your relationship with users.

Q. Can I still use ThingLinked images outside Facebook?

A. Of course! The great thing about ThingLink images is you can share and embed them with interactive links outside Facebook. One image works inside Facebook and across the Web.

Have a question? Write to Neil (US) or Jonas (Finland).

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