Tag Archives: Internet of Things

Why are we excited about images

Our CEO, Ulla-Maaria Engeström just wrote an interesting post on the eve of the Microsoft Social Computing Symposium taking place in New York City. Here are some excerpts from her post.

1. An image can directly serve the objects it shows

Every image tells more than a thousand words. The most common question asked is, “What’s in Your Photo?” What is this object? Where can I get it? Who else knows about or likes this? Images can answer these questions and more. They can become a new navigational surface for search.

2. An image can serve advertising, commerce, information sharing, social connection, and shopping

According to Forrester, by 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. Consumer purchasing decisions are being made based on images and user preference and ratings: Should I read this article? Should I reserve a room at this hotel? Should I meet this guy?

We make decisions based on images. Search is becoming image-based. And in-image interaction tools developed by Thinglink are enabling image-based advertising, commerce, information sharing, social connection and shopping.

3. Images entertain and drive traffic

Advertising is, at its best, art photography or photographic art. Image ads constitute half of the content of major fashion magazines with the best photographers shooting the best models wearing clothes and accessories from major brands. What if all these image advertisement became interactive with links to retailers? Images would become the new point-of-sale.

4. A good image is the least irritating advertisement.

Online banners ads are quickly losing their effectiveness. There is way too much inventory, ads looks the same and prices are falling. Thinglink aims to recreate banner ads with interactive links, better call to action links and user preference data that provides increasing value to marketers.

5. New vocabulary: Image Inventory and Image Interest Factor

Publishers need to start asking: Do your images serve your business goals? How much of your image inventory drives traffic to points of sale? Does your image inventory enable robust user interaction? How much of your image inventory drives reader retention?

In sum, images are being transformed by in-image links to relevant information for advertising, commerce, entertainment, and social connection. With photos constituting perhaps 20 per cent of web real estate, the hundreds of billion of photos online offer rich opportunities for in-image links to engaging user experiences that will revolutionize and transform image interaction. That’s an incredible opportunity that we are very excited about sharing.

Image: yachtingmagazine.com

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Janne Jalkanen joins Thinglink as CTO

We’re delighted to announce that Janne Jalkanen will join Thinglink as its new Chief Technology Officer on May 10th, 2010.

By training, Janne is a physicist and rocket scientist. During the past eight years he has held various positions within Nokia.  Most recently, Janne was the leader of the Services Early Technology Validation team.  His previous positions include the Program Manager for Near Field Communications and a technology specialist for Corporate Strategy and the Nokia Ventures Organization. Prior to Nokia, Janne worked as a Software tester for Space Systems Finland, and a Virtual Reality Researcher for Helsinki University of Technology.  As his highest achievement Janne counts a piece of code which is orbiting the Earth aboard the ENVISAT-1 spacecraft.

Janne has several academic publications and holds 51 patents in various technical fields. He is an active Open Source developer, a member of the Apache Software Foundation, and a contributor to Apache JSPWiki and Priha.

As CTO, Janne will be responsible for planning and executing Thinglink’s technology strategy as well as preparing the Thinglink production environment for launch.

For us Janne is one of those rare friends in Helsinki who have been hands on the Internet of Things for as long as we can remember. We have debated about unique product codes since 2005, produced podcasts about web 2.0 as well as explored the possibilities of tagging things with NFC technology. We are therefore excited to welcome Janne in the team and look forward to having lots of fun in the Internet of Things!

Follow Janne on Twitter and the Butt Ugly Weblog.

Picture 62

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