Tag Archives: magazine

ThingLink launches Interactive Image Channels

Today ThingLink is launching a new feature called “Channel”, an easy way to organize images into embeddable interactive albums. ThingLink Channel is an exciting feature that will allow for a multitude  of new storytelling applications via rich media tags.  Below are some examples for personal, business, and educational usages:

I. Channels for Personal Use

Interactive lifestyle magazines  and and guides for travel, recipes, design, arts & crafts: Think about channel as a new way to start your own mobile magazine. If fashion or food are your passion and images are your preferred mode of expression, you can now start your own interactive magazine on ThingLink. ThingLink Channel works as a YouTube Channel: you can update it anytime and when you add new content it will be shown to your followers.

Interactive family albums: We all have our cameras full of images and videos of our pets and kids. With ThingLink you can combine the best of your gallery, adding notes, quotes, and music to images, ultimately creating albums that allow you to travel back in time and remember how your darlings looked and sounded just a couple of years ago!

Interactive slide sets and storybooksOnce you start using interactive image channels for your professional presentations, you can forget about powerpoint and keynote and problems with large file sizes. Not only will your slides be more visual, they can now play music, show video or embed any content from the web. Sharing? Just share your channel URL and people can replay your content at any time.

II. Channels for Businesses

If you run a small or large business, ThingLink Channel will be your new favorite tool for creating engaging material on social media. From now on, you can serve fans and followers interactive product catalogs and PR images.

For publishers, interactive image channels work both in display or native advertising. Contact us at sales @thinglink.com to learn more!

III. Channels for Teachers Teachers can use ThingLink Channels to organize student homework and projects. For example, a history teacher could create a channel for each course they are teaching this semester and have students add their homework to this channel.  At the end of the semester, a channel will become a collection of student work that can be shared with other classes and studied for examinations.

Start using ThingLink image channels with 3 simple steps:

1. Above every image, you will see an “add to channel” link

  2. Select a channel or create a new one by clicking “new channel”     3. Now click “done”. To view your images as a slideshow, click the slideshow button on the left.  Some channel functionality will still improve, such as adding an option to arrange images within the channel, as well as the possibility to add other people’s images into a channel and be notified when that happens. All of this is in the works! If there is anything else you would like to see, as always, please let us know!

 

Read More

ThingLink Expands Publisher Ad Network with Discovery Communications and Flite

Print
ThingLink and Discovery Communications, the world’s #1 nonfiction media, have announced a partnership for deploying ThingLink-powered interactive images and display ads across the digital destinations for Discovery Channel, TLC, Animal Planet, Science and other networks in their portfolio.

To enhance the partnership, Discovery, ThingLink, and Flite announced an integration of ThingLink inside Flite’s Ad Studio. Flite publishers like Discovery, as well as advertisers, agencies and brands with ThingLink premium accounts, can now deploy ThingLink-powered rich media display ads for desktop and mobile through Flite’s ad server platform.

images

Discovery is driving digital advertising innovation by utilizing Thinglink’s interactive tagging capabilities to enhance their content and to deliver value for partners. By using custom-designed images, Discovery can tell more compelling creative stories that offer clients and brands the chance to integrate more seamlessly around sponsorship initiatives or custom-produced programs.

Key to their strategy is organically driving views and engagement beyond traditional advertising techniques through SEO and increased fan engagement that extends to social connections.  Discovery will strategically target these new rich media ads to compliment their image-based editorial content thereby creating a cohesive user experience that feels very integrated and blurs the line between content and traditional ad spaces.

ThingLink’s Premium platform enables publishers to serve 3rd party content over images. Publishers can use custom graphical icons on ThingLink images and build proprietary in-image applications for shopping, content marketing, and social connection. ThingLink’s real-time metrics allow for invaluable data collection with click-through-rates that continually outperform standards. ThingLink images are also viewable across social channels and web pages and shareable to social channels like Facebook, Twitter and Tumblr.  Four of the top ten newspaper publishers and ten of the top fifty global brands use ThingLink for creating and sharing interactive images.  ThingLink publisher partners also include CBS Interactive and New York Magazine.

Flite empowers their publisher and brand clients to easily publish brand assets and messaging directly into their paid media. Flite has an expanding library of third party ad components, which allow clients to easily bring in content from providers such as Twitter, Facebook, Youtube, and more. With the added integration of ThingLink, Flite continues to offer interactive functionality within display advertising for both clients and partners.

Read More

ThingLink and WTF Helsinki Launch Interactive Book for iPad

ThingLink, the largest interactive image community for businesses and consumers, and Helsinki-based advertising agency WTF Helsinki, today announced the launch of an interactive book player for iPad powered by ThingLink.

The book, called Finnish Design Thinking, features 52 Finnish companies within design and technology. The iPad version of the book, powered by ThingLink, features interactive images with branded content, links and videos presenting contextual content on the topic.

”The consumption of the web is moving to mobile and we are pleased to work with WTF Helsinki on an interactive book that combines image viewing with a touch-based browsing experience,” said ThingLink CEO Ulla Engeström.

“The ability to touch and discover content inside ThingLink interactive images delivers a more compelling consumer experience around images that drives engagement and a stronger sense of a brand,” says Pauliina Savolainen – CEO, WTF Helsinki.

 

About WTF Helsinki

‘WTF Helsinki is a creative agency currently operating in Finland and the Baltic region. Our state of mind empowers to define and design new concepts while challenging existing idea. WTF Helsinki is idea driven rather than industry specific, and our customer base incorporates both ends of the business spectrum – from the Baltic’s biggest hotel chain to a small potato farm in Vuojalahti, Finland. We firmly believe that everyone is unique and find divergence a positive attribute that can help a company excel in its field. While we operate out of Helsinki and Tallinn, the world is our playing field’. -Pauliina Savolainen –

www.wtfhelsinki.fi

Read More