Tag Archives: marketing

Introducing ThingLink Tabs for Facebook

Today, we here at ThingLink are proud to announce the launch of ThingLink Tabs for Facebook — a way for artists, creators, small businesses, and individuals to share a wide range of content inside an image on your Facebook Fan Page.

 When history considers MySpace, it probably won’t look kindly on the seizure-inducing backgrounds or terrible haircuts — but it will hopefully recognize how groundbreaking it was in providing a place for artists to easily host all their content in one place. No more figuring out HTML or domain names. Just cutting, pasting, and getting videos, music, tickets, and information on one site. See examples by ThingLink, Alan Partridge, NME, David Lynch and EMI.

 

Watch, listen, and interact, all within one image

No one else has managed that — until now. ThingLink Tabs for Facebook allows users to embed audio, video, and rich media links in images and post them as a Tab on Facebook. Fans can watch, listen, and interact, all within one image on one page. You can link out anywhere you want on the web and links can be changed as often as you like.

And it’s not just for bands. Maybe you’re a real estate agent and want to post videos of homes for sale inside an image of a neighborhood. Maybe you’re a small business and want to tag reviews and post audio of customer testimonials. Maybe you’re working on a film and want to release a clip a day to whet appetites. You get the picture.

 

An interactive web experience that drives engagement

Facebook has almost a billion users, which means if you’re doing anything, your audience is there. Super-serve them with content, presented in a simple, intuitive, elegant manner. No matter whether you’re managing a Facebook Fan Page for your band, brand, business or community group, ThingLink Tabs for Facebook transforms your page into an interactive web experience that drives engagement.

ThingLink images are viewable on mobile phones, tablets and computers. Every account includes our exclusive HoverClick™ metrics so you can monitor viewer engagement.

Get started now! The current ThingLink Tabs for Facebook plans are:

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How to feature your tagged ThingLink images on Facebook

You are now able to easily create an Interactive Fan Page with with a single Image.

Make an Interactive Fan Page from an image

  • Create an engaging Page experience
  • Feature music, art, videos and e-commerce
  • Promote your business

ThingLink Tabs for Facebook:

  • Tons of tags — Bring images to life with audio, voice, video, and e-commerce tags that can take users everywhere.
  • Interactive Editor –– Our plug-and-play editor let’s you instantly tag images and see the results.
  • Instantly on Facebook — Customize and publish your ThingLink Tab with only a few clicks.
  • Detailed Statistics — Track how users interact with your ThingLink Tab and get detailed campaign reports.

Start creating your interactive ThingLink Tab on Facebook by selecting a plan that fits you.

 

 

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Album Covers Go Interactive With ThingLink

by Cortney Harding

Twenty years ago, I went to a record store in a mall in Clackamas, Oregon and bought a copy of Nirvana’s “Nevermind.” I tore the cellophane off the cassette and eagerly pulled out the packaging, looking at the photos of the three strange looking men with odd-colored hair and clothes fresh from the Goodwill. I wanted to know everything about them — based on that one image, I took trips to the library to read Rolling Stone, watched for their videos on MTV, and listened to that cassette until it wore out.

I wrote that extremely dated paragraph to prove a point — fans want to interact with artists based on images. And those most iconic artist images, their album covers, are key points of entry for many listeners. Luckily iTunes and Spotify haven’t destroyed album cover art — they simply made it another image to be shared and utilized.

ThingLink makes it easy for artists to transform an album image into a shareable container for music, videos and social connection. Now I don’t have to go to the library and page through back issues for more information on an artist. Inside an album image I can click on a link and read a blog post in a nanosecond. Ditto for waiting for a video to show up on the TV — just hit the YouTube link. And while listening to a new track once required waiting for radio to spin it, now it’s a matter of hitting a Soundcloud music player. And…well, you get the picture.

People, especially kids, still get excited about album releases. And what better way to connect news about the album with an interactive cover that contains music, video and more. In a way, it’s almost like going back to days of unfolding vinyl albums or CD booklets — people want to interact with the album art, but now they have an even deeper way to do it.

Take the cover of the recently announced Bruno Mars single, “It Will Rain,” which is also the lead track from the forthcoming Twilight soundtrack. The album cover shows Mars slouched beneath an umbrella and featured links to the Twilight trailer as well as his social media properties. It created the right mix of branding (rain, the umbrella) with an air of mystery — there was really no way to tell what the song was about, merely a call to keep following and figuring it out.

And what Mars’s team did is just the beginning. As I talked about in my previous post, a label could make a game out of spreading pieces of the cover and clips of a track around the web and asking fans to help put it together. Album announcements could feature a recorded clip from an artist with a special message that is changed daily, or pulled after 100 listens. Different pieces of the album art could feature different song clips.

 

The days of buying cassettes at the mall are long over (and thankfully, the associated hairstyles are lost to the ages, too) but the desire to interact with album artwork is as alive as ever.

Cortney Harding is a music evangelist for start-ups, including ThingLink and official.fm. She was previously the music editor and indies correspondent at Billboard magazine, and knows way too much about the music industry for any sane person. Follow her on Twitter or on Tumblr.

 

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Engage your clients with in image webshops: how to set your own using ThingLink

A few days ago we released an in image shop integration together with web shop entrepreneur Savalanche and although it was a launch mainly centered on Finland, the response worldwide was overwhelming. We have since received requests from our users for instructions on how to set up in image shops yourself. Well here goes.

Naturally you need both a ThingLink and a Savalanche account, both of which you can create for free by either creating a new account or signing up via Facebook.

Savalanche gives you the option of either creating a shop with your own products or featuring the products of others. These instructions are for setting up a shop featuring the products of others in your images, but uploading your own products works much the same way. In the case that you promote other people’s products and a purchase is done through your image tags, you will get a share of the purchase price. By uploading your products, other people are able to promote them, thus broadening the visibility of your products.

Savalanche’s user interface and instructions for setting up the shop are quite intuitive. Search for products that you want to add to your shop or use the list on the left side to browse around. Once you find a product press “Add to store” and the product is added to your webstore’s product selection. Savalanche has published instructions on how to set up the shop with your own products and using others’ products but at the moment they are only in Finnish. The English instructions are however on their way.

 

Once you’re done creating your shop, you can start tagging your images. It’s easy, the only thing you need to do is drop the product’s unique URL in the image tag’s link field and ThingLink does the rest.

 

You find the product’s unique URL by clicking the hashtag ” # ” up to the right of each product in your webstore’s product selection. The URL should look something like this: http://www.savalanche.com/full_shop/products/1271?shop_id=326

 

This is by far the easiest way of setting up an in image store anywhere on the web. Neither ThingLink nor Savalanche has a register fee and by using your images the chance of buyers getting interested and clicking are much higher than if the links were text based. Remember that you also have the possibility of adding text tags containing entertaining facts, links to more information about the products and music and sounds via SoundCloud to your images. Get creative and create an online shopping experience with the help of your images.

Voila!

 

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ThingLink’s help center: new, improved and decorated with buttons

Good news everybody: we released a new help section. We realized that the old one had become a bit disorganized in the midst of all our development work and we decided to gather and update the best and most useful content all in one place. This is a continuation of our efforts to make ThingLink’s dialogue with its users sparkle.

We divided the sections into five parts: “Setting up ThingLink” helps you get started and guides you through the installation process, “Support forum” puts you in contact with our team directly to ask questions or submit feedback, “Features and integration” tells you about other services that work with ThingLink, “Developer resources” features tips on how to tune the tool to your liking and “Frequently asked questions” answers all of the most interesting and thoughtful questions our users are thinking about.

The new help section helps you find information on virtually all aspects of using ThingLink. Visit it now to see what we did.

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